January 13, 2021
Businesses that do not enforce social distancing or that do not require their employees to wear masks now can be reported in a new Yelp update that launched on Tuesday, January 12, Business Insider divulged this week.
Yelp users can specify what type of pandemic precautions a business is—or is not—taking by answering survey questions on the business’ page or through the edit button on a company’s COVID-19 updates section.
Yelp said that every decision the company has made to date to prioritize COVID-19 information on its site has only increased consumer interest.
“This new update further highlights how businesses have adapted to keep their customers safe, and aims to instill confidence in consumers to continue supporting local businesses,” Yelp’s Head of Consumer Product, Akhil Ramesh, said in the announcement.
Businesses with multiple locations only will receive feedback based on each individual location—and will not be rated overall. Yelp also plans to send users notifications when a company updates its COVID-19 information.
The review aggregation site has actively updated coronavirus data on the app since the pandemic started. In June, Yelp launched its coronavirus safety section where companies were able to update their pages with their own COVID-19 information.
Research contact: @businessinsider