January 13, 2021
In a time of pandemic, many celebrities are going out of their way to show that they are “in the pink.” Just last weekend, Chrissy Teigen unveiled a pink-purple do, while Jennifer Lopez’s stylist showed the actor and singer sporting a similar shade just before Christmas.
Variants of the color have dominated 2020’s biggest pop culture moments, and that looks set to carry on in 2021, reports The Guardian.
Justin Bieber went pink for his Yummy video in January, while Lady Gaga went pink in February for her Stupid Love video. And others such as Dua Lipa, Madonna and comedian Whitney Cummings dyed their hair rose, fuchsia, and bubblegum.
“In the past year, we’ve sold one pink hair product every 30 seconds,” Alex Brownsell, co-founder and creative director of hair company Bleach, told The Guardian, adding, “which is a 50% increase from the previous year.”
There’s no doubt pink translates well on social. “As beauty influencers and consumers, we tend to lean towards things that are eye-catching and statement-making,” Los Angeles-based celebrity hair stylist DaRico Jackson told the news outlet. “Not only does pink pop on your page, but it matches up on all sides.”
Despite the apparent extremity of choosing the shade as a hair color, it is not an allegiance that needs to last forever. “It’s a low-commitment color that fades or washes out when you get bored of it,” commented Rachael Gibson, editor of the Hair Historian on Instagram.
She added the obvious: “Pink is a very joyful, positive color, which is frankly what we all need.”.
Research contact: @guardian