Whatchamacallit candy bar maker asks fans to name its newest creation

June 1, 2020

What’s in a name? Well, according to Hershey’s, it depends what’s in a candy bar—and who knows that better than the customer who eats it?

Now, Fox News reports, the popular bar, Whatchamacallit—launched by the Pennsylvania-based chocolate manufacturer back in 1978—is expanding its “wacky, crazy, crunchy, chewy” brand by releasing another equally layered and equally zany confection in July. But, instead of adding another no-named bar to its repertoire, Whatchamacallit wants its fans to weigh in.

The as-yet-to-be-named candy—slated to be the first released under the Whatchamacallit brand in ten years—will be made up of layers of chocolate rice crisps and peanut butter crème, and covered in chocolate.

If naming the “latest wacky and wild innovation” sounds like a dream come true, simply submit your moniker on Twitter or Instagram with the hashtag whatchamacallit and hashtag contest, along with tagging @whatchamacallit on Twitter or @whatchamacallit_bar on Instagram.

The contest will run from June 1 through June 15. The winner will receive $5,000 and a year’s supply of the new chocolate bar, as well as lifetime fame of seeing the name printed on the bar’s packaging.

Research contact: FoxNews

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