Thieves are thinking ‘out of the box’ this holiday season

December 16, 2017

More thieves are thinking “out of the box” nationwide this holiday season. According to findings of a new Wakefield Research poll conducted on behalf of Comcast, 30% of Americans who live in houses or townhouses have been victims of package theft. And 53% of Americans know someone who has had a delivered package stolen from their porch or home premises.

This year, Cyber Monday lit up the Internet—setting an online record of $6.59 billion in sales and making it the biggest online shopping day in U.S. history. According to the researchers, following those online purchases, 71% percent of Americans planned to have as many or more packages delivered to their homes for the holidays this year as they did last year, with 35% expecting an increase in the number of packages.

As e-commerce retailers look to novel delivery approaches, such as in-home deliveries, remote security technology is even more relevant. According to the survey findings, nearly 32% of Americans who live in houses or townhouses would allow packages to be delivered inside their homes, if they had a live streaming home security camera and/or smart door locks to remotely lock and unlock their doors. Millennials are especially open to that idea, with nearly half (47%) reporting they would allow in-home delivery, compared to just 17% of Baby Boomers.

Research contact: charlie_douglas@comcast.com

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