Their lips are sealed: The #tinyfacechallenge is the latest quarantine obsession

May 14, 2020

While many of us who are sheltering in place are trying “to put a brave face on it;” others are “wiping the (natural) grin off their faces”—and instead competing in the #tinyfacechallenge on Instagram, TikTok, and Twitter.

Makeup wizards are flooding social media with hundreds of wacky—and even slightly creepy—makeovers that create the cartoonish illusion of a freakishly petite face, The New York Post reports.

Using hashtags including #tinyfacechallenge, #tinyfacemakeupchallenge, and #tinyface, people are covering up the bottom half of their faces with scarves and then painting tiny mouth replicas and nostrils on their noses, The Post says. The effects veer anywhere from disturbing to hilarious. (And some are doing it “backwards,” with new eyes and brows painted beneath their real ones, which are covered up with a scarf or mask.)

One popular six-minute video by cosmetologist Jaime French has racked up nearly 1.4 million views since she posted it to Instagram on April 29.

The tutorial caught the attention of admirers who attempted to mirror her expertise. Others also posted their own video primers.

Some inspired artists even incorporate nose piercings into their new visages by transforming them into lip piercings for the finished makeover. Others make use of cups and straws as props so their new faux mouths look functional and slurp-ready.

Perhaps beauty is in the eye of the beholder. Brooklyn “drag enthusiast” @strewniverse put together a particularly unsettling face while noting in the caption, “… honestly I’ve never felt more glamorous.” Or, in the words of another challenge-taker, “Quarantine makes you do Strange things.”

Research contact: @nypost

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