Posts tagged with "Zara"

Gap is dedicating factories to make masks, gowns, and scrubs for healthcare workers

March 26, 2020

Gap is the latest retailer to announce a commitment to use its resources to create personal protective equipment for healthcare workers, Business Insider reports.

The clothing and accessories manufacturer and marketer announced on March 25 via Twitter, “Our teams are connecting some of the largest hospital networks in Calif. w/our vendors to deliver PPE [personal protective equipment] supplies, while we pivot resources so factory partners can make masks, gowns & scrubs for healthcare workers on the front lines.”

The company—which opened its first store in 1969 in San Francisco, selling primarily jeans and LP records—said it would connect with hospitals in California to deliver the supplies.

In order to provide the crucial and urgently needed supplies to healthcare providers, Gap made the decision to temporarily close its company owned and operated stores across North America, including Old Navy, Athleta, Banana Republic, Gap, Janie and Jack, and Intermix brands. The closures were effective March 19.

Other retailers have announced similar initiatives to support healthcare workers as the coronavirus prompts a nationwide shortage of masks and other protective equipment. In California, hospitals have turned to Los Angeles seamstresses to make masks.

Nike also announced it was creating personal protective equipment such as face shields to support doctors and nurses in Oregon. Zara announced a similar initiative.

Research contact: @GapInc

Cheap thrills: Dollar General’s new $5 beauty brand is going viral

September 10, 2019

Fashionistas, take note: There’s a new brand in the beauty business—and it’s not sold at swanky cosmetics counters for big bucks, or at drugstores, either.

Launched last spring, Dollar General’s humble, $5-and-under Believe Beauty cosmetics line is available at the chain’s 15,000 locations nationwide—and it has gone viral, thanks to the raves of social media beauty bloggers.

According to a report by CNN, Dollar General partnered with a beauty manufacturer on the private-label line of lipsticks, eye shadows, foundations, nail polishes, and skin care essentials; and is giving it prime real estate at stores: It’s displaying the 150-product collection in dedicated sections at the end of store aisles, making it easy for customers to find.

The aspirational brand is “an important part of our strategy,” CEO Todd Vasos told the network news outlet.

Dollar General executives say they developed the brand to bolster the company’s hold on existing customers and improve its thin profit margins. Dollar General also hopes to draw Millennials with the brand. Millennials probably won’t post online about snacks or a new mop they bought at Dollar General, but they love showing off their new makeup online, CNN notes.

Dozens of Believe reviews on by beauty vloggers on YouTube already have racked up hundreds of thousands of page views. One 16-minute YouTube review from a beauty vlogger has 125,000 views. Instagram is flooded with more than 3,000 posts using “#believebeauty.”

All that social media attention means free advertising for Dollar General. It boosts the company’s image with younger shoppers and is helping lift the dollar-store empire.

“People like those kind of videos because it’s something different,” Taylor Horn, a blogger who reviewed Believe on her YouTube channel, told CNN Business. Her channel has more than 750,000 followers.

“It’s cool when lines like Believe Beauty launch, where it’s accessible,” she said. “I think it’s more achievable and the things that your everyday consumer can afford.”

Dollar General is following a similar strategy to Walgreens, Target, Zara, Forever 21 and even 7-Eleven, CNN points out. These companies have all added their own in-house cosmetics lines in recent years.

Research contact: @CNN