Posts tagged with "YouGov"

‘The Great British Bake Off’ will be back for 2020—but some key ‘ingredients’ have changed

July 30, 2020

In a television landscape filled with cancellations and postponements, news that The Great British Bake Off—shown on PBS Food and  Netflix in America—is returning to our screens later this year is very welcome indeed.

And it’s not just those who have become avid bread bakers during the pandemic who will celebrate the return of the amateur contestants and their judges. In fact, according to the analytics group YouGov, The Great British Bake Off is the second-most-popular food and drink show of all time (after MasterChef)—as well as the most famous—to come out of the UK.

Along with a brand new host and location, the upcoming eleventh season will adhere to safety measures recommended for avoiding infection by COVID-19. So, although GBBO is coming back in 2020, viewers can expect a much different series this time around.

As Deadline reportsproduction on Bake Off’s latest run is now currently underway, after filming plans were derailed back in April following the nation-wide-and worldwide—pandemic lockdown.

The show’s entire cast and crew,—including brand  new host comedian and actor Matt Lucas, replacing Sandi Toksvig—each quarantined before filming started to allow filming to commence. Physical interactions on-set will also be limited with social distancing. The Paul Hollywood salutory handshake is a thing of the past, tooper a report by Eater London.

The show—which usually is filmed over a leisurely eleven weeks—is being filmed in just four, according to Deadline. New rules surrounding food safety and personal hygiene are also being observed. The crew cannot eat leftovers, for instance, and contestants cannot see their family while filming.

As Metro reports, the long-running baking competition also has moved from its usual home in Welford Park, Berkshire, and instead set up shop in a fresh, more COVID-secure filming spot. “It’s all happening in deep secret, somewhere in darkest deepest Britain in the shires,” teased Sky Studios Chief Commercial Officer Jane Millichip. However, Bake Off’s new home has since been revealed to be situated within the grounds of Down Hall Hotel in Essex.

Speaking to Metro, a representative for the show’s production company previously reassured fans that all efforts have been put into making sure the 2020 series goes ahead. “We’re working hard to deliver Bake Off to the audience this year, the priority is the safety of everyone involved in the production of the series,” the Love Productions rep explained.

The newest member of the cast, Lucas, is set to co-host alongside fellow Bake Off presenter Noel Fielding throughout the upcoming season, and discussing his delicious new TV gig, he told Britain’s  Channel 4 news: “I’m chuffed to bits to be joining the most delicious show on television. I can’t wait to break bread with Noel, Prue and Paul and meet the brilliant bakers.”

While the exact date of the new season premiere has not been announced, Sky Studios’ Millichip recently commented that “You will have your Victoria sponge this year.”

Research contact: @DEADLINE

Wild about whom? The 2019 list of the world’s most-admired people

July 25, 2019

At this uncommonly divisive time—when people in the public eye simultaneously are being both celebrated and scorned—YouGov has released its 2019 list of the world’s most admired men and women.

This year, the study expanded to cover the views of people in 41 countries—the most respondents ever, with more than 42,000 people being interviewed to compile the list.

Michelle Obama (at an 8.8 “share of admiration”) has supplanted Angelina Jolie (6.8%) as the world’s most admired woman. In fact, the American actress, filmmaker, and humanitarian has fallen from first place last year to third place this year, with U.S. talk show host and philanthropist Oprah Winfrey coming second  (6.9%) on the 2019 list.

Microsoft founder Bill Gates (9.6%) remains the world’s most admired man. He’s topped the list every time YouGov has conducted the survey. In fact, the top five men remain unchanged since last year. Former U.S. president Barack Obama comes in second (9.2%), and the third to fifth places are all occupied by Chinese figures: actor Jackie Chan (5.7%) in third, president Xi Jinping in fourth (5.1%), and businessman Jack Ma in fifth (4.9%).

Only two new men join the top 20 this year—both of them, Indian actors: Shahrukh Khan (2.2%) and Salman Khan (1.7%).

However, the top 20 most admired women did include five new names. Two are married to the world leaders: Melania Trump (1.6%); and Chinese singer Peng Liyuan (3.9%), who is the wife of president Xi Jinping. They are joined by Chinese scientist Tu Youyou (3.5%), Indian actress Sushmita Sen (2.2%), and U.S. talk show host Ellen DeGeneres (2.7%).

Entertainers dominate the female list, with 12 of the most admired women being actresses, singers or TV presenters (although some, like Emma Watson (4.0%) and Angelina Jolie, are also notable for their humanitarian work). By contrast, the list of most admired men contains more people from political, business and sporting backgrounds.

Portuguese footballer Cristiano Ronaldo (4.3%) and Pakistani Prime Minister Imran Khan (1.9%) have climbed the highest up the tables since last year, both having risen three places, to seventh place and seventeenth place, respectively. Indian actress Aishwarya Rai (2.7%) has fallen the furthest, down five places to 16th.

Within the United States, former President Barack Obama (19.9%) and his wife Michelle (15.4%) are the most-admired man and women. Barack Obama is tailed by Donald Trump (11.5%), Clint Eastwood (7.5%), Bill Gates (6.9%), and Dwayne Johnson (6.1%).

The most popular women in America after Michelle Obama are Ruth Bader Ginsburg (10.4%), Melania Trump (8.3%). Ellen DeGeneres (6.6%), and Queen Elizabeth II (6.4%).

Three of the Democratic presidential contenders also make it onto America’s most- admired list: Joe Biden is the sixth most-admired man in the USA (4.8%), followed by Bernie Sanders in the seventh spot (4.7%). Elizabeth Warren (2.7%) also made the list, as the 13th most admired woman in the country.

They aren’t the only political figures on the list. Condoleezza Rice (5.2%) and Hillary Clinton (4.5%) are, respectively, the seventh and eighth most-admired women in the country, followed immediately by former UN ambassador Nikki Haley (3.9%). Ivanka Trump (2.9%) also makes the list, as the 11th most admired woman in the United States.

Research contact: @YouGov

Getting the word out: Why It takes us so long to say ‘I love you’

August 8, 2018

During the first blush of affection and attraction between a man and a woman (or two romantic partners), there is one word that is never uttered, for fear of seeming “too intense” or “too needy” or “scaring a suitor off.” But there comes a time when the word, “love,” simply must be blurted out, or the possessor of those feeling will burst.

According to findings of a poll conducted by YouGov on behalf of eHarmony, it takes an average of three months—or specifically, 88 days—for men to say, “I love you” for the very first time to their partners. And surprisingly enough, it takes a woman a more substantial amount of time to fess up to those feelings—as long as four months and two weeks—or 134 days.

The study revealed that 39% of men say, “I love you” within the first month of seeing someone compared to only 23% of women. Researchers also found that 33% of men had met their partner’s family within the first month of dating, compared to only 25% of women.

What’s more, contrary to the popular belief that men are terrible at remembering relationship milestones, fully 77% of male respondents said they remembered the day on which they said “I love you” for the first time—and 95% admitted that they could recall the first time they held hands with their partner.

When it comes to sex, more men admit to having sex within the first month of dating—with 43% claiming to have had sex within the first month, compared to 36% of women. Women were happier and felt more positive emotion if first declarations of love came after sexual intimacy in the relationship. Happiness was associated with feelings of romantic excitement, especially for those who had long-term relationship goals (people looking for a commitment in a relationship rather than sex). When women thought about someone declaring love before sex, they perceived the other person to be less trustworthy and sincere.

Surprisingly, men are also quick to commit to long-term relationships, with 33% moving in together with their partner within the first year. The survey also found that 37% of respondents got married or engaged within the first 12 months of dating.

All in all, this kind of dispels the theory of “commitment phobia” when it comes to men. Not so much for women.

Research contact: @eHarmony

Made to order: Why we personalize our purchases

June 15, 2018

Do you like using products that have a personal touch, in terms of color, design, initials, or even taste? Just three years ago, only 17% of U.S. consumers ever had purchased a personalized sneaker, technology product, meal, vacation, or household appliance. However, YouGov reports that, the so-called “personalization economy” has experienced a major increase in demand. Today, at least one in four Americans (26%) say that they have added a personal touch to a product, either for themselves or someone else.

Why personalize? According to the researchers, there are five major reasons why consumers take this approach—among them:

  1. To design a product to meet a specific need (types of materials, shape, size, duration);
  2. To identify a product as “belonging to me;”
  3. To design something just for fun;
  4. To feel pride in creating/designing something;
  5. To demonstrate creativity; or
  6. To stand out from other people.

Among those who create their own unique products, sneakers (29%) and other forms of apparel are tops for personalization, tied by food and beverages (29%); and followed by technology products (27%), vacation and travel experiences (25%), and household goods (22%).

What’s more, personalizers can be identified by their age and personality traits. They are generally younger (40% Millennials), highly educated (30%), and have disposable income to spend (31%). Indeed, nearly half of this group (46%) say that they would be willing to pay more for an individualized product; which enables brands to market to them at a premium.

In addition, most personalizers could be described as social, outgoing, and optimistic, according to YouGov.

Data on the online behaviors of this particular consumer segment is rich, YouGov says. It demonstrates that personalizers aren’t simply tech-savvy—they strive to be early adopters of technology. That may explain why they’re more likely to be a part of the ever-growing live streaming audience. Live streaming may not be new, but fueled by social platforms like Instagram, Snapchat, Periscope, and Twitch, the format has been reinvigorated by a surge of mobile users. Personalizers tend to use their smartphones (38%) most of all of their devices and a majority (62%) say they watch live streams.

Given that personalizers tend to be social and that the heart of a live streaming channel is its community, the two seem to go hand-in-hand. It’s also an interactive platform that allows brands to get immediate, real-time data about their viewers.

What’s more, compared to people who have never done so, personalizers are more likely to go to movie theaters, listen to online radio, or play games on a console. A multi-platform approach may prove the best way to stay connected with these digital natives.

Finally, the researchers believe, the personalization economy will continue to grow and shape what consumers expect from products and services. Whether a brand already offers personalization or is still testing the waters, looking to what makes the consumer tick is the key.

From an opportunity perspective, they say, brands can get closer to their customers by using personalization as a transformative tool—one that turns a product into a shared experience using a brand’s resources and consumer’s sense of identity.

Research contact: ted.marzilli@yougov.com

Weather or not? Americans fear natural disasters more than terrorists or diseases (or Donald Trump)

June 12, 2018

Forget the tariff dispute with the G7 or the nuclear talks with North Korea. U.S. adults are more worried about the weather, based on findings of a survey conducted by YouGov on behalf of Healthcare Ready, and released on June 11.

It’s true. In fact, the responses of 1,127 Americans indicate, for the third year running, that a natural disaster—such as a hurricane, tornado, flood or wildfire—is their worst nightmare. Specifically, respondents said that they were more concerned that violent storms or fires would wipe out their homes (33%) than about potential terrorist attacks (15%), cyberattacks (8%), environmental spills (5%), or disease outbreaks (13%).

But, just because they are concerned, that doesn’t mean they are ready: More than half of Americans (53%) say they do not have any severe weather emergency plans in place, yet 42% fear a calamity. For example, only 35% of respondents said they could provide the details of their prescriptions, if they had to evacuate from their homes without their medications or medical supplies—down from 38% in 2017. Yet, a full one-quarter of respondents (25%) said they could go only two to three days without suffering from drug deprivation, if they left their supplies behind.

“These findings underscore the need to prioritize individual and community preparedness across the country in the face of threats from natural disasters, including the current hurricane season. Because we know that it’s not if, but when, a disaster will strike,” said Healthcare Ready Executive Director Nicolette Louissaint. “This annual poll provides insight that allows us to help the public and private health sectors better prepare and respond swiftly to a natural disaster, disease outbreak, or other emergency situations.”

What’s worse, just 32% of Americans believe that the federal government has enough funding to prepare communities for disasters and or to provide adequate aid during disaster recovery—which is down from previous years. Even fewer (30%) think that their own states are sufficiently funded.

“All levels of government must be involved for a swift and effective response and have to be sufficiently resourced in order to do so. Local and federal officials must also work with communities before disaster strikes to help them prepare and ultimately recover from a disaster,” Louissaint commented.

She advises Americans to take some steps to get ready now—among them:

  • Keep a written list of prescriptions, including dosage information, in a safe space;
  • Prepare an emergency kit with food, water, flashlights, batteries, blankets, clothing, and medical supplies for either sheltering-in-place or evacuation;
  • Map out the location of local hospitals, urgent care clinics and pharmacies; and
  • Discuss evacuation plans,  shelters and meeting points, and support for family members and neighbors who may need extra help.

“Now in its third year, Healthcare Ready’s survey continues to provide useful insights about what Americans fear most and how prepared they feel for a natural disaster or emergency.

Research contact: @NLouissaint_PhD

Say what? The cost of poorly-chosen words

June 11, 2018

The level of discourse in our nation didn’t need to go any lower—but it did in recent weeks, as two female comics with eponymously named TV shows—Roseanne Barr and Samantha Bee—spewed racist and vulgar sentiments about other women in the public eye.

Roseanne’s show was cancelled immediately by ABC-TV. Full Frontal with Samantha Bee remains on-air at TBS —and subject to both ratings, as well as sponsors’ opinions. Based on findings of a YouGov poll released on June 8, neither of them has come out unscathed: 55% of Americans say that Roseanne’s comments about former Obama advisor Valerie Jarrett were offensive, while 43% believe that Samantha’s jab at First Daughter Ivanka Trump was out of line.

The reason for the different amounts of outrage simply may be TV viewership. First, Roseanne had the highest-rated new show of the season—and fully 49% of the poll respondents said they had heard “a lot”  about the comments on her Twitter account, while Jarrett show is lesser-known and just 32% of the American public was immediately aware of her reference to Trump’s favorite child

Second, Roseanne Barr and Samantha Bee have very different audiences. Republicans are more likely than Democrats to have watched the Roseanne reboot, which was the highest rated new show of the season; fewer Americans watch Full Frontal with Samantha Bee, but those who do tend to be more Democratic than not.

The two audiences don’t overlap all that much. Most of those who have watched Full Frontal have not watched Rosanne, and vice versa. There are large partisan differences in opinion about the two women, although overall opinion of both is more negative than positive. Democrats have a favorable view of Bee (39% to 13%), while Republicans are overwhelmingly negative (65% to 9%). Conversely, 51% of the country has an unfavorable opinion of Barr, with Democrats even more negative towards her (69% unfavorable to 18% favorable). Republicans in this week’s poll are narrowly favorable toward Barr; although the percentage of Republicans with an unfavorable opinion of her has increased by 14 points since early April, before the controversy.

Large majorities believe both women did the right thing by apologizing, Barr to Jarrett and Bee to Trump. But both apologies are not being taken at face value. More than twice as many people think Bee’s apology was not sincere as say it was; just under twice as many say Barr’s apology lacked sincerity as think it had it. 

Viewers of both shows remain supporters. Nearly six out of ten (58%) Roseanne viewers still would like to tune in to the show; while a full 64% of Samantha Bee’s fans still enjoy Full Frontal.

YouGov points out that the policy issue that Samantha Bee was discussing when she used the vulgar description was an immigration policy that separates children from their parents if they are caught crossing the border illegally. Americans take a hard line on illegal entry to the nation. By 50% to 35%, they approve of jailing all those who cross the border illegally. A majority agrees with Attorney General Jeff Sessions’ statement: “If you don’t want your child to be separated, then don’t bring them across the border illegally.”

However,t both Republicans and Democrats would prefer to keep families together, either by releasing them with a date to report back (the Democrats’ preference), or housing families together in a detention center (the GOP choice).

Research contact: kfrankovic@yahoo.com

Fewer than half of HS seniors attend the prom

June 4, 2018

What’s more important—getting a swoon-worthy date for the senior prom or acing your admission to a top college? It’s hard to tell when May and June arrive, heralding these rites of passage for many high school students.

But does every kid actually ache to paint the town red on prom night, or do some teenagers say they would rather take a pass?

A poll conducted back in 2014 by YouGov found that most Americans (53%) didn’t actually attend a prom; and among those who did, barely half (51%) went with a date. About 43% said they went with a friend.

In fact, overall, only 24% of teenagers culminated their secondary school social experience by attending the prom with their high school sweethearts.

As YouGov discovered, most Americans (59%) really think that proms are overrated However, 31% of those who didn’t attend the event say that they missed out on a formative experience.

In the lead-up to proms, high schools are awash with rumors of who is going with whom to the prom, who asked out whom and got turned down—and who never asked anyone at all.

Among boys who went to prom with a date, 79% asked a girl to the dance, while 19% were asked out. Among girls, 29% did the asking, while 67% got an invite.

One thing is for sure: Those who go to the will have a photograph of themselves and their dates to share with friends and family—to their everlasting embarrassment or glee.

Research contact: peter.moore@yougov.com

Angelina Jolie, Bill Gates top global most-admired list

April 12, 2018

The number-one most-admired woman in the world does not even make the top ten on America’s list.

Based on findings of YouGov’s annual research on the most-revered public figures on the planet, released on April 11, Bill Gates and Angelina Jolie are the favorites among the 37,000 people in 35 countries who responded to the poll.

In the United States, the two top picks are a husband-and-wife team—former President Barack Obama and former First Lady Michelle Obama—both of whom took second place on the global list.

Tech pioneer and philanthropist Gates has topped the list every time YouGov has conducted the survey, while Jolie has also come first in each of the three surveys since 2015 when separate male and female categories were introduced.

Worldwide, the top ten men (in order of popularity) include: Bill Gates, Barack Obama, Jackie Chan, Xi Jinping, Jack Ma, Vladimir Putin, Dalai Lama, Narendra Modi, Amitabh Bachchan, and Cristiano Rinaldo.

Top women globally are Angelina Jolie, Michelle Obama, Oprah Winfrey, Queen Elizabeth II, Hilary Clinton, Emma Watson, Malala Yousafzai, Angela Merkel, and Taylor Swift.

Entertainers dominate the female top twenty, with 14 of the most admired women being actresses, singers or TV presenters (although some, like Emma Watson and Angelina Jolie, are also notable for their humanitarian work). By contrast, the list of most admired men contains more people from political, business and sporting backgrounds.

Former U.S. presidential couple Barack and Michelle Obama occupy the two second place spots, representing a three-position rise for Michelle and no change for Barack. The 44th American president is 15 places higher than the man that replaced him – with Donald Trump going up one place since the last study. In fact, the last U.S. president ranks higher than the incumbent in all countries surveyed bar one: Russia.

In the United States, the top-ten list of men includes: Barack Obama, Donald Trump, Billy Graham, Pope Francis, Bill Gates, Dwayne Johnson, Clint Eastwood, Bernie Sanders, Dalai Lama and Elon Musk.

The list of most-admired women comprises Michelle Obama, Oprah Winfrey, Queen Elizabeth II, Hillary Clinton, Ellen DeGeneres, Ruth Bader Ginsberg, Condoleeza Rice, Malala Yousafzai, Sarah Huckabee Sanders and Melania Trump.

Thirteen Americans – six men and seven women – made the global list. While Gates and Obama held on to their spots from last year, Donald Trump and Warren Buffett—two figures lauded for their business acumen—improved their rankings from the last poll. The list also welcomes two male newcomers: Elon Musk and Michael Jordan.

Many of the women, save Hillary Clinton, also see improvements in their ranks. Elizabeth Warren makes her first appearance this year on YouGov’s Most Admired list—at number 13 in the United States and number 20 globally.

Research contact: matthew.smith@yougov.com

77% check symptoms online before seeing a doctor

April 11, 2018

Is it allergy or a cold? Is it eczema or psoriasis? When Americans have symptoms, the first authority they check with these days may be WebMD—not the family physician.

The website, founded in 1996—and today, the leading health publisher in the United States—is the source that more than three-quarters (77%) of Americans say they “always” or “sometimes” consult about maladies before seeking help from a medical professional, based on findings of a YouGov poll released on April 9.

The poll, conducted among 8,889 U.S. adults in late March, found that 27% of respondents “always” go online to investigation symptoms and 50% “sometimes” do.

Just 16% say they don’t look into what’s ailing them before visiting a doctor’s office. While a majority in each age group are likely to say they’ll go online first, those between the age of 25 and 34 (80%) and between 45 and 54 (81%) are the most likely to say so.

The likelihood of “always” doing so decreases with age. In fact, just 18% of U.S. adults over the age of 55 say they look into their symptoms online whenever they are ill.

Fully 71% say they like WebMD and have visited the website within the past 30 days—either on their computers (16%) or on their smartphones or tablets (11%).

Research contact: Hoang.Nguyen@YouGov.com

Americans ‘split hairs’ over John Bolton’s mustache

April 6, 2018

It is strange but true that most American politicians are clean-shaven—and that those who are not risk losing votes, especially from women.

Why is this phenomenon being discussed widely at the moment? Because President Donald Trump’s next National Security Adviser, John Bolton, not only has facial hair—but his mustache is so large it should have a ZIP code of its own.

He is set to replace the extremely clean-shaven Lt. Gen. H.R. McMaster on April 9—who, “on the face of it,” is more popular with the public: Fully 41% of American women view men without facial hair as more attractive, 20% see them as more trustworthy, and 18% perceive them as more intelligent, based on findings of a YouGov poll released on April 3.

This is not a new trend. In fact, in 2015, The Atlantic magazine interviewed Rebekah Herrick, a professor of Political Science at Oklahoma State University who studied the phenomenon of facial hair and found that the reason fewer than 5% of federal legislators have a mustache or a beard is because they don’t want to adopt a persona that “might make them look insensitive to women’s issues.”

According to Herrick, this isn’t just politicians being paranoid. In her study, women subconsciously perceived politicians with beards and mustaches as being less feminist, regardless of their actual voting habits.

To date, YouGov reports, Bolton, mustache and all, has yet to make an impression on many Americans. Nearly four in ten have no opinion of him. Those who do are divided: 26% are favorable towards Bolton; 27% are not.  But when asked about replacing the current National Security Adviser with Bolton, there is more disapproval than approval.

As one might expect, that assessment is heavily partisan.

Research contact: kfrankovic@yahoo.com