Posts tagged with "YouGov Omnibus"

Nearly 25% of Americans are apt to carry a lucky charm

July 12, 2018

Are you willing to trust “the luck of the draw”—or are you among the 24% of Americans who at least occasionally carry a talisman or charm, just to have an extra bit of confidence that things will go well?

Belief in the power of lucky charms may stem from age-old superstition, but today, many still see the appeal in a little extra good karma, based on findings of a poll by YouGov Omnibus released on July 11.In fact, that 24% of Americans comprises respondents who they wear a talisman every day (7%), frequently (4%), or occasionally (13%). The other 70% of U.S. adults said they are not superstitious and do not believe in good-luck trinkets.

However, in the sports arena, jujus are crowd-pleasers. Few lucky charms are more iconic than Michael Jordan’s college basketball shorts; or Tiger Woods’trademark red polo shirts —which he wears only on Sundays, at the instruction of his mom.

More women (26%) than men (20%) say they carry a lucky charm at least occasionally. Regionally, belief in lucky charms is highest in the U.S. West (26%), with the Northeast (25%) and Midwest (24%) boasting similar numbers. Those who live in the South are less likely to carry around a charm (20%).

Wearing or carrying around a talisman also has its appeal among all income levels. Fully 20% of Americans who earn more than $80,000 a year say they carry a charm at least occasionally.. That number ticks up slightly among those who earn $40,000 to $80,000 a year (21%)—and among those who earn $39,000 or less (23%).

Research contact:  Hoang.Nguyen@yougov.com

Most Americans support gay adoption

June 29, 2018

A safe and loving home is what children need—regardless of whether the nurturing is provided by a traditional mother and father, or a same-sex couple. That’s the opinion of more than one-half (55%) of Americans, according to findings of a poll released on June 26 by YouGov Omnibus..

And the sentiment remains the same whether the child is conceived by the couple or adopted: Specifically, respondents said they were in support of adoption by gay (53%) and lesbian (55%) couples.

However, if given a choice, a majority (57%) of the more than 1,000 U.S. adults contacted by the researchers still believe that it is better for a child to be raised by both a mother and a father. Another 15% “strongly” or “somewhat” disagreed with that idea.

Men (47%) were far more likely than women (30%) to think that a traditional upbringing by both sexes is preferable. And, in line with that trend, women (47%) were more apt to say that gay couples would be good parents than were men (30%).

The findings of the study, fielded during LGBTQ Pride Month 2018, challenge the current law in seven U.S. states—Alabama, Michigan, Mississippi, North Dakota, South Dakota, Virginia, and Texas—where child-welfare agencies can refuse to place a child with a same-sex couple based on religious objection. Almost half of Americans (47%) said that was unfair, while one-third (33%) said it was fair.

Many respondents (46%) said they support a Connecticut initiative to recruit members of the LGBTQ community to become foster and adoptive parents, though another 29% said they thought it was a bad idea.

Research contact; Jamie.Ballard@yougov.com

NBA fans would love to ‘pal around’ with LeBron James

February 19, 2018

As the National Basketball Association’s Cleveland Cavaliers and Golden State Warriors prepared for the 67th NBA All-Star Game on February 18 at the Staples Center, findings of a poll released on February 15 by YouGov Omnibus showed that the Cavs’ all-time leading scorer, Forward-Guard LeBron James is the player whom fans nationwide“would like to hang out with most.”

And it is no shock that the Warriors’ Guard Stephen Curry came in number two, followed by his team’s Forward Kevin Durant and Guard Klay Thompson.

The All-Star players fans reported being least interested in hanging out with were Portland’s Damian Lillard, Toronto’s Kyle Lowry, Minnesota’s Karl-Anthony Towns, and Detroit’s Andre Drummond.

When it comes to predicting which team would win the big game—Team LeBron or Team Steph—fans were perfectly split down the middle at 32% each.

Meanwhile, both black and Hispanic fans were more likely to favor Team Steph over Team LeBron, while white fans were rooting for Team LeBron over Team Steph.

Additional data reveals that shooting is the one aspect of basketball that NBA fans enjoy the most (37%). Next come dunking (20%), passing (11%), and dribbling (8%).

Fans age 55 and over are far more likely to say shooting is their favorite aspect of the game (49%) than those aged 18-34 (26%). Meanwhile, young people interested in the NBA are more likely to prefer dunking (22%) than their older peers (14%).

As for the All-Star weekend itself, nearly one-third (31%) of all Americans indicated that they would watch at least some of the activities, whether that was attending in person or watching the highlights.

Research contact: paul.hiebert@yougov.com

Trump insists on ‘Merry Xmas,’ but other Americans not so sure

December 6, 2017

Around this time of year, most Americans exchange a “Seasons Greetings,” a “Happy Holidays,” a “Happy Channukah,“ a “Happy Kwanza,” or a “Merry Christmas” with family and friends. However, this December, U.S. President Donald Trump has expressed a distinct preference for one of those expressions.

Two months ago, Trump, a Christian himself, told a crowd of supporters that “we’re saying Merry Christmas again” this year, now that he is president, according to a report by The Hill.

“We’re getting near that beautiful Christmas season that people don’t talk about anymore. They don’t use the word Christmas because it’s not politically correct,” he said on October 13, in comments before the Values Voter Summit

Now, a YouGov Omnibus research poll of 7,063 American adults questioned on November 29 reveals that nearly one-quarter of Americans (24%) believe that people are more likely to say “Merry Christmas” this year than in past years—and none hold this thought more strongly than the president’s own Republican party.

Two groups in particular are responding to the president’s call to make the holidays about Christmas again, The Hill says: Republicans (47%) and those over the age of 55 (32%) lead other respondents when it comes to thinking that people are “more likely” to say “Merry Christmas” this year.

However, the president is defending a religion that is slowing slipping from the majority. A survey released in September by the Public Religion Research Institute (PRRI) found that, today, just 43% of Americans identify as white and Christian. By comparison, 81% of Americans identified as white Christians in 1976.

Predictably enough, the diverse general public is less enthusiastic about the “Merry Christmas” greeting: Just 24% say that people will be “more likely” to use it this year than any other. Democrats and older Millennials between the ages of 25 and 36 are the least likely (16%) to think that there will be more Christmas greetings this year.

A majority of respondents nationwide (47%) still think that people are just as likely to use a less controversial seasonal greeting this year. That includes more than a third of Republicans (35%), but Democrats (56%) lead in this sentiment.

Few (14%) say that people actually will be “less likely” to wish someone “Merry Christmas” this year.

Research contact: Hoang.Nguyen@YouGov.com

38% would still see movie if actor were accused of sexual assault

November 16, 2017

Since movie mogul Harvey Weinstein became the focus of a sexual assault scandal early in October, a cadre of celebrities have been accused of similarly predatory behavior. Now, a study has been conducted by YouGov Omnibus to determine whether such allegations might impact American consumer interest in the films and music to which these stars contribute.

For the purpose of the study, respondents were asked to imagine the upcoming release of a movie they’d been previously interested in seeing, and were asked to determine how they would proceed if the lead actor/actress in the film was accused of sexual assault.

Overall, 38% said they would see the movie as they had planned – 40% of men and 36% of women, respectively. A considerably smaller group said they would wait to hear if the person was convicted of the crime to see the movie (17% of men, 13% of women); while 14% of men and 17% of women, said they would never watch a movie that starred an actress or actor who had been accused of sexual assault.

Respondents also were asked to weigh in on how allegations against a musical artist would impact their purchase of an album just released by that performer. Far fewer respondents said they would act as planned in this category despite the allegations – only 24% of men and 19% of women. Nearly one-fifth of respondents said they would wait for a verdict before buying the album. Exactly one-fifth of men and women polled said they would stream the album regardless of the allegations. Slightly more than that said they would never buy or listen to the album.

Finally, nearly one-fifth of all respondents were unsure how they would proceed in either case. In both the hypothetical cases of a movie premiere and an album release, men were overall less likely to have their interest reduced by allegations of sexual misconduct.

YouGov uses an online panel of close to 2 million respondents nationwide to obtain its results.

Research contact: help.us@yougov.com