Posts tagged with "WWD"

Saweetie and Cher collaborate in MAC Cosmetics’ ‘Challenge Accepted’ campaign

January 10, 2022

Bay area rapper Saweetie has been a brand ambassador for MAC Cosmetics since September 2021. Her latest campaign for the brand is here—and it involves none other than songstress and actress Cher, reports WWD.

The rapper and music icon feature in MAC’s Challenge Accepted campaign, which challenges its users to put their makeup to the test and shine a light on their performance.

“Challenge Accepted means challenging a status quo, and I try to do that every day with my business, with my music, with the message I give out to the world,” Saweetie told WWD.

She added, “Because I went to college, something that was said to me was: ‘Why would you be a rapper when you have a degree?’ But I challenge that. I’m going to do what I’m passionate about. So Challenge Accepted from MAC’s side; from my side, I feel like we continue to challenge the doubters.”

To announce the challenge, Hello Beautiful reports,  the 29-year-old rapper took to Instagram to share a glamourous promotional video of herself and Cher as they applied MAC makeup and primped in the mirror. “

How’d we do it, @Cher ?!!! Me and my new bestie have teamed up with @maccosmetics to challenge you to put their high-performance products to the test. Why? Because performance is EVERYTHING. #IKDR!!! Get my ICY look, set your challenge and show us what your M·A·C can do with #MACChallengeAccepted,” she captioned the IG post before tagging the cosmetics used in the video.

So what exactly is being put to the test? According to MAC it’s everything! From color-true payoff, to transfer- and sweat-resistance, to waterproof wear and longevity, MAC Cosmetics wants to prove the quality of their products is made to last and is just as extraordinary as the beauties who love it!

Saweetie continued in the press release, “M·A·C Lipglass has always been my favorite go-to lipgloss—I’ve been using it for as long as I can remember. Cher’s regal energy is so contagious so being alongside her in Challenge Accepted has been an unforgettable experience.”

Research contact: @wwd

Sean Combs regains control of Sean John brand

December 23, 2021

Sean “Diddy” Combs gave himself an early Christmas present this year: He bought back his Sean John brand, the game-changing streetwear label he created in 1998.

While it may have cost a little more than he had originally expected, the winning price of $7.551 million was well worth it for him to regain control of his eponymous brand, sources said told Women’s Wear Daily (WWD) exclusively.

“I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced hip-hop to high-fashion on a global scale,” Combs said. “Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”

 As reported, the entertainer and entrepreneur submitted a bid in bankruptcy court earlier this month to buy the Sean John brand for $3.3 million through an acquisition company named SLC Fashion. As such, he was positioned as the stalking horse, meaning that any other bids would have had to exceed his offer.

Although four other parties reportedly also put in offers for the brand and an auction was held on December 20, ultimately Combs prevailed. At the beginning of the process, 45 potential purchasers were contacted about buying the brand.

 According to court papers, United Ventures submitted a bid for a cash purchase price of $7.5 million and is now deemed the backup bidder.

 In July, the North American arm of Global Brands Group, the Hong Kong-based company that owns 90% of the Sean John label, filed for Chapter 11 in New York and sought to sell its assets—which included Aquatalia, Ely & Walker, and Tahari, in addition to Sean John.

 Combs is believed to have retained a 10% stake in the brand when he sold it to GBG in 2016. Court papers described the brand as the “crown jewel” of the GBG portfolio and said the bid submitted by Combs reflected the highest and best available for the assets.

 Research contact: @wwd

Parsons School of Design, WWD, and Yellowbrick team up to launch online fashion business program

February 24, 2021

The School of Fashion at The New School’s Parsons School of Design—in collaboration with WWD, a leading source of news for the fashion, beauty, and retail industries; and the New York-based education platform Yellowbrickannounced on February 23 the availability of a new online certificate program called Fashion Business Essentials.

According to the press release from the three organizations, “The program will offer a deep exploration into the innovation and changes happening across the Fashion business—including effective uses of information technology, strategic business planning, decision-making, planning management, brand development, and effective communications within organizations.”

Learners who complete the program will earn a non-credit Completion Certificate from Parsons and will gain a full understanding of key roles, skills, and functions to be successful in the fashion industry. All course materials and instruction will be provided online, enabling students to complete lessons at their own pace and fit the course into their daily lives.

The program offers more than 15 hours of instruction and project time offered across five modules” “Entrepreneurship and the Fashion System,” “Managing Fashion Production,” “Fashion Branding,” “Marketing Strategies,” and “Retailing and Distribution.”

Instruction will come from Parsons faculty, along with fashion insiders and experts. Instructors include Keanan Duffty, director of Fashion Programs, Parsons; Khary Simon, VP at The Premiere Group, Parsons Faculty; Jasmine Young, VP of Operations at Ami Colé; Sydney Price, founder & CEO, The Knew Purpose, Parsons Faculty; Rick Helfenbein, Retail & Fashion Industry Consultant, former president and CEO of the American Apparel & Footwear Association; and many more.

“The fashion industry has endured many challenges over the past year and we see its recovery as an opportunity to bring more diverse voices into the ranks,” said Ben Barry, Dean of the School of Fashion at The New School’s Parsons School of Design. “In this program, we’re building opportunities for talent who hail from non-traditional backgrounds in the fashion industry, and we’re furthering our mission to change the fashion education experience for the better.”

“WWD has been covering the Fashion industry since 1910, and few if any years have been more disruptive to the industry than 2020 was. However, where there’s disruption, there’s opportunity,” added Amanda Smith, president of Fairchild Media. “This is a chance for a whole new generation of talent to join us in reimagining the industry in bigger and better ways. By partnering with Parsons and Yellowbrick, we’re helping educate the next generation and we’re excited to tap our staff’s extensive knowledge in providing that education.”

“Fashion occupies a special place among creative industries, as expressed to us by the thousands of learners who have come through our Fashion and Streetwear programs,” said Rob Kingyens, president and CEO of Yellowbrick. “For learners who are dedicated to learning all they can, we wanted to create a next-level educational experience that highlights the intricacies of this massive and inspiring industry. By tapping the passion and expertise of Parsons and WWD staff, we’re now able to help fashion professionals and businesses advance in this exciting industry.”

Beginning February 23, visitors to www.yellowbrick.co/FashionBusiness can sign up for an exclusive preview of the program. The first group of students will be admitted to Fashion Business Essentials later this month.

Research contact: @ParsonsSchool