Posts tagged with "Working from home"

Nike is ‘expecting’ a maternity activewear collection

September 2, 2020

Nike has announced the launch of its first-ever line of maternity activewear as the market for clothing worn during pregnancy—as well as for comfortable work-from-home apparel—grows exponentially during the pandemic, CNN reports.

The collection, called Nike (M), is priced from $45 to $85 and will be available online on September 17. It includes four products, which Nike said are designed to meet the changing needs of women’s bodies before, during and after pregnancy.

Nike (M) includes:

  • A bra that can be adjusted for breastfeeding or pumping;
  • A scoop-neck tank top that makes it comfortable for women to nurse;
  • A tight made with foldable wide waist band that can be folded down or completely pulled up further along in the pregnancy; and
  • A cover-up with a split opening in the front that can be worn in reverse to accommodate a growing belly or serve as a nursing cover.

The clothing utilizes sweat-wicking and recycled material, such as recycled polyester.

“It’s a good time for Nike to be getting into maternity clothing. More people are working out at home during the pandemic,” Marshal Cohen, chief retail industry analyst with NPD Group told CNN during an interview. He added that there is likely to be a “mini-baby boom” between October and next March, thanks to a “stay-at-home lifestyle that started in late March [of this year].”

“Activewear may be everywhere [but] it is not in maternity. So making it available and affordable is a great play,” said Cohen.

Neil Saunders, retail analyst and managing director of GlobalData Retail, agreed, saying that the maternity wear market in the United States has grown at an average of 3.2% per year in terms of sales, even as the birth rate has been relatively stable.

“A lot of this growth has come from women spending more on maternity clothing,” he said. “Demand for stylish and comfortable apparel has become much more important to women over the past five years and this has resulted in them spending a little more on garments.”

Nike says the research and development for Nike (M) began three years ago, and the line was conceived and led by moms and moms-to-be on the Nike design team.

The team used data it collected from more than 150,000 body scans of women around the world to determine how the body grows during pregnancy. It also consulted with 30 female athletes who were either pregnant or post-partum in the design process.

Research contact: @CNN

Nudity, feline photobombs, and farts: People report side-splitting screw-ups when working from home

March 20, 2020

Right now, millions of Americans are adjusting to working at home—quarantined in small domestic spaces, along with assorted family members and pets. And Fast Company reports, it’s kind of easy to think that you are conducting business as usual, until your child inevitably runs into the room during a video call—cutting off your boss mid-sentence, shouting, “Poo poo!”

So now, the news outlet advises, we all will need to adjust to the new normal work environment, in which toddlers and flatulent dogs are free to roam.

But until we adapt, the following are some of the worst work-from-home (WFH) fails that Fast Company has see online (mostly on Twitter) during the past week. They prove that, however rough your work-from-home experience has been, it could have been a lot worse.

  • Whole house WFH day 1 report: I whispered “I LOVE YOU” loudly into what turned out to be my spouse’s active meeting headset mic.
  • Day 3 of WFH and my family started screaming while I was in a meeting and my co-worker remarked: “Now I understand why you prefer to go into the office everyday.”
  • Pro-tip: if you and your husband are both working from home, check to see if he’s on a four-way video call BEFORE running past the office naked to get a towel from the linen closet.
  • Big WFH learning for me today: Remind Ryan to put some clothes on before he goes into the bathroom first thing in the morning. Today he walked past my team video call BUTT naked.
  • The people on this conference call don’t know, but I BARELY muted my microphone before my dog did something I can only describe as a yell barf.
  • Working from home today and my cat optioned to join me for my work meeting. She means business.
  • First WFH meeting and my dog decides to show his ass.
  • Just started talking to my cat in the middle of a 68-person Zoom meeting—and i wasn’t muted!!!
  • Start meeting. Unmute to speak. Washing machine starts spinning. Hurriedly get up to escape the noise. Do not realize charger is plugged in. Proceed to loudly knock pint of water plus cup of coffee all over *everything.* Continue speaking calmly as if nothing happened.
  • I’m in a WFH meeting and my Google Home just answered a question someone on the video call asked, unprompted. I nearly jumped out of my skin.
  • Every WFH meeting so far: “I’m sorry, you go…” “No, sorry I-” “Well what I was sayi-” “I’m sorry, were you saying something?” “Go ahead, no sorry, you go…” *5 voices speak at once . Suddenly no one speaks SLOW PORTAL ZOOM INTENSIFIES DURING AWKWARD SILENCE**#COVID19
  • WFH Day 3: Was in a 15 person online meeting, thought I was muted, farted.
  • The subject of every WFH Zoom meeting is actually “Oh, so that’s where you live.”
  • WFH diary, day 1: Power went out during recording; construction workers are extra loud today; daughter walked in on a meeting singing “I like banaaaaanas” at the top of her lungs.
  • Day 1 of mandatory #WFH while watching a sick kid: pretty good, other than my 4-y/o running into the middle of a supervision meeting yelling “DADA, I HAVE TO POOP!” Textbook “disorienting moment” pedagogy!
  • My kid just walked into my video conference, yelled “Look at my penis,” and hit the button on his fart machine. Working from home going really great!

We hope that your WFH experience is going just as well—if not better.

Research contact: @FastCompany

Flexible work hours are most valuable perk for 40% of employees

March 5, 2018

Employees prioritize setting their own schedule above every other workplace perk, based on findings of a survey by Clutch released on February 22.

The B2B researchers said that more than 40% of full-time U.S. employees believe that flexible hours are the most important perk they receive, and over half (54%) say it’s the perk that matters most to their job satisfaction.

Professional development was the second most-appreciated perk (chosen by 22% of workers). Those two benefits were followed by fitness/health perks (favored by 19% of employees); food/snacks (also, 19%), and working from home (14%).

Women tend to value flexible scheduling more. Indeed, according to Mary Pharris, director of Business Development and Partnerships for Fairygodboss, a reviews website for women in the workforce, “Having flexibility is key for working moms who want to be there for drop off or pick up, go to the parent/teacher conference, or take their child to the doctor.”

The Clutch survey indicates that employee perks contribute to a stronger work-life balance. Over half (53%) of the respondents said their employer-sponsored perks give them a better quality of life, while 49% said that such benefits make them “feel valued.”

Experts recommend that companies be creative with what they offer and tailor perks to suit their organization’s values.

Clutch’s 2018 Company Culture and Employee Perks Survey included 507 individuals nationwide who are employed full-time.

Research contact: elizabeth@clutch.com