Posts tagged with "Willie Nelson"

Chipotle premieres ‘A Future Begins,’ a short film featuring music by Kacey Musgraves

November 17, 2021

In a press release posted on November 16, Chipotle Mexican Grill unveiled a new film called “A Future Begins,” which has been created by the independent content agency Observatory as a sequel to Chipotle’s award-winning 2011 film “Back to the Start.”

The earlier film featured Willie Nelson‘s cover of Coldplay’s “The Scientist.” The new “A Future Begins” premieres new music from Grammy award-winning singer/songwriter Kacey Musgraves ,who reimagined Coldplay’s “Fix You,” as the score to the film.

At a time where Americans are coming together for the holidays, Chipotle has unveiled a new stop motion animation, based on the true story of a Chipotle farmer, that champions a family farm’s remarkable revival.

The production begins by depicting a farming family sending their child off to college. While the family battles to keep their farm intact, ultimately putting their land up for sale, the child struggles to discover his calling away at school. After a moment passes where his true duty becomes clear, the child returns to save the family farm by introducing new technology and sustainable growing techniques, which are inspired by current Chipotle suppliers and partners.

The emotionally charged, short film creatively shines a light on the enormous challenges facing the U.S. farming industry today. Over the last five years, U.S. agriculture lost over 40 times more farmers than it gained, challenging the future of small and midsize farms throughout the country. Chipotle, which sources more local produce than any other national restaurant brand, is committed to Cultivating a Better World by sourcing meat that is raised without sub-therapeutic antibiotics and growth hormones and supporting farms that treat their animals humanely and prioritize environmentally friendly farming practices.

“I truly believe in supporting family run businesses. I come from a family of small business owners myself where I’m from down in Texas,” said Musgraves. “I know that the American farm has faced a huge range of challenges over the last decade that threaten its survival, and the future of farming depends on supporting that next generation of young farmers. To be able to reimagine such a classic song while supporting an amazing cause with Chipotle really means a lot to me.”

In addition to creating “A Future Begins,” Chipotle is supporting the National Young Farmers Coalition and its movement to advocate for policy change in the 2023 Farm Bill, which would facilitate equitable access to up to one million acres of land for the next generation of farmers.

To join the campaign and impact the 2023 Farm Bill, guests can visit: www.chipotle.com/farmers. Adding your name will help the National Young Farmers Coalition advocate for Congress to invest $2.5 billion toward securing access for up to one million acres for young farmers.

Through the brand’s real change feature, guests can also support the National Young Farmers Coalition by rounding up their order total to the next highest dollar amount on the Chipotle app or Chipotle.com through the end of November.

This program is in addition to Chipotle’s larger commitment of $5 million over the next five years to support the future of farming. Chipotle is helping farmers under the age of 40 who meet its Food with Integrity standards secure long-term contracts.

In partnership with the National Young Farmers Coalition, the brand is also allocating money to fund an annual Seed Grant program, which will assist young farmers who are starting or building their farms.

Research contact: @ChipotleTweets

Farm Aid 2021 to air on Circle Network, SiriusXM, and FarmAid.org

September 9, 2021

Willie Nelson, John Mellencamp, Dave Matthews, Neil Young, and Margo Price are set to headline Farm Aid 2021, scheduled  to be held at Xfinity Theatre in Hartford, Connecticut, on September 25.

In a press release posted on September 8, the organizers said that the music and food festival will be broadcast live on Circle Network, SiriusXM, and FarmAid.org. The program will include music from the day and videos that tell the stories of New England farmers.

“Connecticut has embraced Farm Aid again, and we are thrilled to return to live music, especially after such a difficult year. We’re grateful for the opportunity to gather with people across the Northeast who value the power of music, appreciate delicious family farm food and—most of all—support family farmers,” said Carolyn Mugar, executive director of Farm Aid. “We are excited to partner with Circle this year to bring the Farm Aid festival to television for those not able to join us in person.”

Other performers who will make appearances include Sturgill Simpson, Tyler Childers, Nathaniel Rateliff and The Night Sweats, Bettye LaVette, Jamey Johnson, Lukas Nelson & Promise of the Real, Allison Russell, Particle Kid, Ian Mellencamp, and Wisdom Indian Dancers.

Circle Network will begin livestreaming Farm Aid 2021 at 2 p.m. (ET) across Circle All Access platforms, Facebook, YouTube and Twitter, with the live, on-air broadcast beginning at 8 p.m. (ET). To find Circle in your area, visit www.circleallaccess.com/watch-circle. The Farm Aid 2021 webcast at www.farmaid.org will begin at 2 p.m. (ET).

As of August 17, all attendees of Farm Aid 2021 will be required to show proof of full vaccination or proof of a negative COVID-19 test taken no more than 48 hours prior to entering Xfinity Theatre upon their arrival at the event. Attendees are encouraged to bring either their original vaccination card, a paper copy of the vaccination card, or a printed copy of the negative test results to streamline the verification process at the gate. For those areas of the venue that are indoors, please note that the City of Hartford currently mandates that masks must be worn indoors. Farm Aid is encouraging mask wearing in outdoor areas as well.

Research contact: @FarmAid