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Spotify acquires producer of macabre podcast content, Parcast

April 1, 2019

If you listen regularly to any of the 19 scripted crime and mystery shows on the podcast network, Parcast—among them, Haunted Places, Serial Killers, Conspiracy Theories, and Cultsyou’ll want to know that they soon will expand to spook a larger audience.

The major audio streaming subscription service, Spotify, has acquired Parcast in a deal expected to close in the second quarter of 2019. Terms of the transaction were not disclosed.

“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Spotify Chief Content Officer Dawn Ostroff in a March 26 company press release.

“Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base,” Ostroff noted, adding, “We’re excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth.”

“In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world. We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world,” said Parcat President Max Cutler. “Alongside Spotify, our ability to scale, grow, and amplify the unique and tailored brand of content we create is full of fantastic possibilities.”

One of the things that has made Parcast stand out from the crowd is the fact that they produce everything in-house and own all of the content available on the network. “That is crucial,” Cutler told Podcast Business Journal. “We do not rep other podcasts. We do not make deals on sales for other podcasts. We want to own all the IPs. That gives us a lot of flexibility in how we control the sound, how we build a brand.”

According to the two parties to the deal, Parcast will continue to produce its own creative content. Indeed, TechCrunch reports, there do not appear to be any plans to make Parcast’s shows exclusive to Spotify at present, so if you’re not a Spotify user, you’ll likely still be able to enjoy your favorite Parcast picks after the acquisition.

Research contact: @Spotify