Posts tagged with "Website"

Waste is a terrible thing to waste: Ikea’s glossy (and free) new cookbook puts food scraps on the menu

April 6, 2021

Summery corncob soup, ‘plantcakes’ made with broccoli and carrot greens, and corn husk smoked chicken with fried corn silk are just a few of the inventive recipes in Ikea’s “The Scraps Book”—a cookbook dedicated to food preparation with the little things we usually throw away, The Chicago Tribune reports.

The Swedish home design brand collaborated with ten renowned chefs to address food waste and to show how easy it is to use food scraps like kale stems, banana peels and spent coffee grounds to create show-stopping meals. The beautifully designed ebook is full of stunning food photos of the 50 easy-to-follow recipes, along with tips like how to build your own backyard compost.

According to a Food and Drug Administration report, food waste is estimated at between 30% and 40% of the food supply in the United States, and the report lists wasted food as the single largest category of material placed in municipal landfills.

In 2016, the Department of Agriculture and Environmental Protection Agency announced the formation of the U.S. Food Loss and Waste 2030 Champions group and set a goal of reducing food waste by 50% by the year 2030, the Tribune notes.

.“ScrapsBook” is free for download at Apple Books, Google Play, and Ikea.com. The eBook is available to everyone, and Ikea Family members will be automatically entered to win a limited edition hardcover copy of the 214-page book. As Ikea says, “Waste is a terrible thing to waste”

Research contact: @chicagotribune

Screamfest : Iceland is broadcasting the howls of folks who are stressed out by COVID-19

July 17, 2020

People frustrated or depressed by how the coronavirus and its resulting lockdowns have changed daily living now can let it all out at top volume—and have their screams broadcast through loudspeakers placed in seven scenic locations across Iceland, Fox News reports.

“You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out,” reads the advertising campaign from Promote Iceland, which aims to encourage tourism. “Record your scream [at https://lookslikeyouneediceland.com from anywhere in the world] and we’ll release it in Iceland’s beautiful, wide-open spaces.”

website set up for the initiative, called “Looks like you need to let it out”, features video clips of yelps and cries from people around the world being broadcast over yellow loudspeakers placed in front of scenery like waterfalls and glaciers, Fox says.

A yellow button placed high up on the page to collect new recordings says “Tap to scream.”

“We want to draw prospective tourists’ attention to the fact that it’s relatively safe to travel to Iceland and that here you can experience beautiful nature without crowds, which is something that we think people will seek out when interest in travel increases again,” Sigríður Dögg Guðmundsdóttir, the tourism director for Promote Iceland, told  Iceland Review.

“It is important to draw attention to Iceland’s advantages now. People are dreaming about the time when it will be possible to travel again and even planning trips in the near future,” she added. “We want to be a part of that conversation.”

Research contact: @FoxNews

A mysterious ‘millionaire’ advertises on highway billboards for a wife

May 8, 2019

According to Credit Suisse, there are 17.3 million millionaires in the United States. But as of today, we only know of one of them who is advertising—on highway billboards, yet—for his future wife.

In fact, Elle magazine reports, if you’re driving down Interstate 15 in Salt Lake City, it’s hard to miss several very large billboards ballyhooing a date with a rich member of The Church of Jesus Christ of Latter-day Saints. “LDS Millionaire looking for his wife,” they read. “Exclusive VIP Event June 7.”

And, as it turns out, those ads are legit.  There’s actually some affluent guy in Utah pitching himself on the side of a highway that’ll take you all the way from San Diego to Alberta, Canada, Elle says.

Erin Schurtz, who bills herself as the LDS matchmaker, told The Salt Lake Tribune that she set up the whole thing and that her client truly is looking for love.

“This person has tried lots of different avenues and hasn’t been successful yet,” Schurtz told the newspaper. “He’s a great guy and has so much to offer.”

While Schurtz guarded the bachelor’s identity, she offered a few clues to news outlet. She said the man is a millionaire, a practicing member of The Church of Jesus Christ of Latter-day Saints, originally from San Diego, from a big family, between 30 and 45 years old, and stands 6 feet, 1 inch tall.

 “I would say tall, dark and handsome,” Schurtz said.

The billboards stay up until May 31, at which point 20 lucky women will be invited to join the mystery man on an exclusive group date. Interested parties should fill out an application, here, which has a drop down menu for “body type” that includes, “slender, athletic, average, a few extra pounds, large, and petite.” The application also requires two photos and asks, “Are you currently a worthy temple recommend holder?” and “Did you serve an LDS Mission?”

As of Monday, 326 women have applied

Research contact: @LDS_Matchmaker

Gwyneth Paltrow signs with Netflix for Goop original content

February 5, 2019

Goop—the lifestyle and wellness juggernaut founded a decade ago by actress, fashionista, and social influencer Gwyneth Paltrow—is expanding its original content with a new docuseries on Netflix; an exclusive podcast partnership with Delta Airlines; and a slew of programming centered around beauty, food, and books, Variety reported exclusively on February 4.

But can you be populist and inspirational while touting $995 wireless headphones and $2,780 handbags? The new sponsors seem to think so.

Still untitled, Goop’s streaming series will hit Netflix next fall, comprising 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will talk to experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.

We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.

Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives. It doesn’t hurt that Paltrow knows her way around a Hollywood set. The actress has appeared in over 40 films, including Avengers: Endgame, coming in April.

“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

Goop’s eponymous podcast also has signed an exclusive distribution deal with Delta Airlines. The podcast is hosted by Paltrow and Loehnen, and was one of the iTunes store’s most-downloaded in 2018. Beginning in February, eight episodes will stream on 600 Delta planes and push the show’s reach to over 18 million listeners, the company said. The inaugural batch will include a one-on-one conversation between Paltrow and Oprah Winfrey.

In addition to Netflix and Delta, Goop is developing standalone podcasts with in-house beauty expert Jean Godfrey-June (whom, Loehnen said, is the most popular staffer at the company’s Santa Monica offices), a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews.

In light of the digital content ramp-up, Goop will pause production on its quarterly print magazine and resume publication after the Netflix series hits.

Research contact: @MattDonnelly