Posts tagged with "Walt Disney"

A new service seeks to streamline your streaming

January 8, 2021

As the streaming landscape keeps getting more crowded, a new entrant is looking to help declutter it, The Wall Street Journal reports

Struum—a Los Angeles-based streaming service co-founded by former Discovery and Walt Disney  executives—won’t offer its own slate of original programming when it launches this spring. Instead, it will aim to give customers à-la-carte access to all content from hundreds of niche streaming services, offering users a way to stream individual shows and movies from various platforms without having to subscribe to each plan separately.

Co-founder Paul Pastor told the Journal that Struum would give more visibility to lesser-known services—which he said have “fantastic content” but have trouble “being part of someone’s daily habit,” because there is only so much money households will spend on streaming services every month.

The coronavirus pandemic has been a boon for major streaming services, including Netflix., Disney’s Hulu and Amazon Prime Video, whose subscriber base soared last year in the midst of growing demand for content from shut-in customers. Some 95% of U.S. households subscribe to at least one of these three services, according to Parks Associates, a research firm.

Former Disney CEO Michael Eisner, whose Tornante is Struum’s main financial backer, told The Wall Street Journal that the decision to invest was a no-brainer.

“When I heard about this idea of an aggregation platform that would pick up smaller streaming services that don’t have brand awareness particularly like Netflix does have, I thought this was a great idea,” he said.

Struum declined to name any of the services whose content would be available on its platform at launch, but said it has already struck deals with nearly three dozen services—accounting for more than 20,000 TV series, movies, and shorts.

Subscribers will get monthly credits that can be used toward watching shows and movies, the company said. Its co-founders—who also include Lauren DeVillier, formerly of Discovery, and Eugene Liew and Thomas Wadsworth, formerly of Disney—said there would be multiple packages to choose from. A likely one, they said, would cost subscribers $9.99 a month for 100 credits, which should allow them to watch about one program a day.

The co-founders said Struum would sort out the economics—for example, how many credits should a hit show or movie be worth compared with more run-of-the-mill programming—on a case-by-case basis with each streaming partner, depending on demand. The company will share subscription revenue with the streaming services.

Research contact: @WSJ

Reputation poll: Apple needs polishing

March 14, 2018

The Apple and Google corporate brands have lost their elan—while Elon Musk’s Tesla is rocketing higher after launching a red Roadster into deep space and Amazon continues to ride high at number one in the Harris Poll Reputation Quotient for the third consecutive year.

Since 1999, the Reputation Quotient has quantified the reputation ratings for the 100 most visible U.S. companies, according to Harris.

Specifically, in a survey of about 26,000 U.S. adults, iPhone manufacturer Apple dropped to number 29 this year from its previous position at number five, and Google dropped from number eight to number 28. Apple had ranked at number two as recently as 2016.

John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google plummeted was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out Google Maps or Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

“Google and Apple, at this moment, are sort of in valleys,” Gerzema said. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”

Meanwhile, Gerzema attributed Amazon’s continued high ranking to its expanding footprint in consumers’ lives, into areas such as groceries via its Whole Foods acquisition.

Elon Musk’s Tesla climbed from number nine to number three on the strength of sending its Roadster into space aboard a SpaceX booster—despite fleeting success delivering cars on time on Earth, Gerzema told Reuters.

He’s a modern-day carnival barker—it’s incredible,” Gerzema said of Musk. He noted that the Tesla CEO “is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”

This year’s top ten rankings go as follows: Amazon, Wegman’s Food Markets, Tesla Motors, Chick-fil-A, Walt Disney, HEB Grocery, United Parcel Service, Publix Super Markets, Patagonia, and Aldi.

Last place went to Japanese auto parts supplier Takata, which distributed air bags that inflated with too much force—allegedly causing 22 deaths and hundreds of injuries, and prompting the largest recall in automotive history.

Research contact: @StephenNellis