Posts tagged with "Walgreens"

Cheap thrills: Dollar General’s new $5 beauty brand is going viral

September 10, 2019

Fashionistas, take note: There’s a new brand in the beauty business—and it’s not sold at swanky cosmetics counters for big bucks, or at drugstores, either.

Launched last spring, Dollar General’s humble, $5-and-under Believe Beauty cosmetics line is available at the chain’s 15,000 locations nationwide—and it has gone viral, thanks to the raves of social media beauty bloggers.

According to a report by CNN, Dollar General partnered with a beauty manufacturer on the private-label line of lipsticks, eye shadows, foundations, nail polishes, and skin care essentials; and is giving it prime real estate at stores: It’s displaying the 150-product collection in dedicated sections at the end of store aisles, making it easy for customers to find.

The aspirational brand is “an important part of our strategy,” CEO Todd Vasos told the network news outlet.

Dollar General executives say they developed the brand to bolster the company’s hold on existing customers and improve its thin profit margins. Dollar General also hopes to draw Millennials with the brand. Millennials probably won’t post online about snacks or a new mop they bought at Dollar General, but they love showing off their new makeup online, CNN notes.

Dozens of Believe reviews on by beauty vloggers on YouTube already have racked up hundreds of thousands of page views. One 16-minute YouTube review from a beauty vlogger has 125,000 views. Instagram is flooded with more than 3,000 posts using “#believebeauty.”

All that social media attention means free advertising for Dollar General. It boosts the company’s image with younger shoppers and is helping lift the dollar-store empire.

“People like those kind of videos because it’s something different,” Taylor Horn, a blogger who reviewed Believe on her YouTube channel, told CNN Business. Her channel has more than 750,000 followers.

“It’s cool when lines like Believe Beauty launch, where it’s accessible,” she said. “I think it’s more achievable and the things that your everyday consumer can afford.”

Dollar General is following a similar strategy to Walgreens, Target, Zara, Forever 21 and even 7-Eleven, CNN points out. These companies have all added their own in-house cosmetics lines in recent years.

Research contact: @CNN

Walgreens joins with FedEx to offer next-day prescription home delivery

December 7, 2018

When an incapacitating or communicable illness hits home, getting dressed and driving to the drug store suddenly becomes an Olympic-size challenge—and one that could spread your germs to the other customers at the pharmacy. Now, there may no longer be the need to drag yourself out the door.

On December 6, Walgreens and FedEx jointly announced the nationwide launch of next-dayiprescription delivery service—bringing together Walgreens’ extensive network of neighborhood pharmacy locations with FedEx’s air-and-ground delivery fleet in order to enhance convenience for customers.

In doing so, Walgreens claimed it will become “the fastest choice for next-day prescription delivery across the nation.”

Customers enrolled in text alerts will receive text notification when qualifying prescriptions are ready. Following a simple process on their mobile devices, they then can have their qualifying prescriptions delivered right to their homes as early as the next day (for a $4.99 fee nationwide). In addition, same-day delivery now is available in select markets—and will be expanded in 2019.

“Walgreens is driven by a desire to make healthcare accessible to all across the thousands of communities we serve. Next-day prescription home delivery is another convenience-driver, alongside our industry-leading number of extended hours pharmaciesiii and one of the most downloaded digital apps in the category, designed to put care in the hands of our patients,” said Richard Ashworth, Walgreens president of operations. “This expansion of our alliance with FedEx illustrates our commitment to making filling prescriptions as fast and easy as possible.”

Walgreens ExpressT allows patients to preview their cost, prepay for eligible prescriptions, and choose between home delivery or express pickup in store. Patients who prefer collecting prescriptions at their local Walgreens can enter a dedicated Walgreens Express pickup checkout line to receive their prescriptions.

“FedEx and Walgreens are empowering consumers to choose when and where they receive their orders,” said Randy Scarborough, vice president of Retail Marketing, FedEx Services. “Just as FedEx package pick-up and drop-off services at Walgreens locations provide customers with much-needed convenience, the ability to ship prescription medication directly from Walgreens to their homes offers valuable flexibility to best meet individual needs and schedules.”

Research contact: morry.smulevitz@walgreens.com