January 29, 2020
Making your voice heard isn’t just hard in politics these days. Try having a quiet conversation at a restaurant.
In fact, based on findings of a recent survey conducted by El Segundo, California-based Cloud Cover Music—a company that offers streaming music to all kinds of businesses, from retailers, to auto dealerships, to pubs, to restaurants—an overwhelming 66.7% of diners cited loud volume as the number-one thing they disliked about restaurant music, Fast Company reports.
And while volume is the top reason for disliking restaurant music, there are plenty of others, the respondents noted—among them:
- Poor sound quality (21%)
- Artist they dislike (20.8%)
- Explicit content (14.8%)
- Profanity (13.9%)
- Political content (13.6%)
- Drug- or alcohol-related content (12.7%)
- Religious content (12.5%)
- Outdated (11.8%)
- Volume too low (10.6%)
- Evokes sadness (5.2$%)
- Evokes bad memories (3.5%)
There are a few caveats, along with that data: The survey was conducted online and only included 941 responses, and the responses weren’t weighted. So it can hardly be considered representative. Still, for diners who believe that the loud-music restaurant trend is out of control, the survey results are a satisfying nugget of conformation bias.
You might ask yourself why restaurant owners continue to blast loud music, if everyone hates it so much. One theory, as Vox pointed out in 2018, is that people tend to eat and drink faster in loud environments, which speeds up turnover and therefore boosts business.
Yet another? People with children frequent noisy eateries because they don’t want other patrons to hear their tykes screaming.