Posts tagged with "Voice Strategy"

Now Alexa can help you unclog your toilet

February 12, 2020

Nearly 25% of U.S. homeowners now are using smart speaker devices such as  Amazon Echo and Google Home. But just how smart are they-and what can they do beyond turning on the lights, or TV, or security system?

Get you out of one of life’s most embarrassing, messy, and tenacious situations—that’s what. In fact, thanks to a new partnership with Roto-Rooter Plumbing & Water Cleanup,  smart speakers now are able to provide step-by-step instructions for fixing common plumbing problems (click for video).

According to a press release from the 85-year-old, Cincinnati based company, this represents the first phase of Roto-Rooter’s Voice strategy—which includes several interactive prompts on both devices, which can guide users through DIY tasks or simply summon a Roto-Rooter plumber to solve the customer’s problem.

To initiate contact with Roto-Rooter on Google Home, all a consumer has to say is, “Hey Google, talk to Roto-Rooter.” On Alexa, the consumer would say, “Alexa, enable Roto-Rooter. 

From there, the growing list of command prompts includes: “Hey Google, ask Roto-Rooter for DIY tips;” or “Alexa, ask Roto-Rooter how to fix my backed-up shower drain;” and “Hey Google, ask Roto-Rooter how to unclog my toilet.”

Roto-Rooter intends to continually improve and expand its informational offerings on both Google and Amazon devices. “Roto-Rooter’s marketing team understands this is yet another way for users to connect with our brand and become familiar with our service offerings, so as early adopters in our industry, we’ve created these voice skills to fill a void,” says Sally Bayer, VP of Marketing at Roto-Rooter.

“Nobody knows exactly where this technology will lead, but we know for certain that we want to be at the forefront of anything that pertains to our area of expertise,” she added.

Research contact: @RotoRooter