Posts tagged with "Vans"

Nike taps the comfort trend with the launch of GO FlyEase, a no-lace, slip-on sneaker

February 2, 2021

Nike is offering its first pair of slip-on sneakers without laces—hoping to enjoy some of the same momentum that rivals like Crocs and Vans have seen during the pandemic, as more consumers gravitate toward comfortable, no-fuss footwear, CNBC reports.

The GO FlyEase shoe is marketed as a style that easily slips on and off, without the use of hands or laces. The company said it was inspired in part by Asian cultures, where it’s customary to remove shoes before entering a home. The debut also comes at a time when people are more conscious of not touching dirty surfaces, like the bottom of shoes.

“This shoe really responds to our current-day situation living in these COVID times,” Sarah Reinertsen, manager of FlyEase Innovation at Nike, said in an interview. “This is actually an innovation that has been cooking up in our innovation kitchen for a little while … but it just came out right at the right time, when we needed it more than ever.”

Go FlyEase is part of Nike’s FlyEase line of running, soccer and basketball sneakers that are said to be easier to wear and fit feet better, says CNBC. Nike has been working on FlyEase innovations for about five years—including shoes that zip up the side and a pair with a pull-cord at the back to tighten the shoe around the heel.

“We have been using laces for a long time,” Reinertsen said about Nike’s decision to go without them. “But … a lot of times [people] are trying to work around those laces, they’re trying to use one foot to anchor the shoe and slip out. Laces are kind of a hassle. We wanted to make shoes easier for everybody.”

These look nothing like a pair of rubber Crocs, though, if that’s what you had in mind. For a slip-on shoe, Nike’s version is quite unique and complex, CNBC reports. When it’s not being worn, the Go FlyEase sits in an open position. A separate foot-bed platform, detached from the base of the shoe, moves up and down, thanks to a hinge that’s constructed into the bottom.

A band wraps around the top of the shoe, and snaps into place once the foot is inside, since there aren’t any laces to help with tightening. The biggest issue with slip-on shoes, for many consumers, tends to be getting them to fit tight enough around the foot.

There is also a “kickstand” on the heel to help take the shoe off. Reinertsen said many people already intuitively step on the back of their shoe to remove it.

According to Reinertsen, Nike’s newest shoe isn’t meant for endurance sports, but more for casual movements like walking. She said Nike plans to build on the GO FlyEase design and create more slip-on sneakers. The additions could help Nike position itself as not only a brand for athletics, but for everyday activities.

The new sneakers will be available to select Nike members in its largest markets at a retail price of $120, starting February 15. Later, the shoes will be sold more broadly.

Research contact: @CNBC

The sandals that are making a splash in the fashion world this season are called ‘Fish Flops’

July 29, 2020

Like goldfish, themselves, this trend may not be long-lived—but this summer, Goldfish Flops (AKA Fish Flops) are becoming the “new wave” in fashion.

The Daily Beast reports that Goldfish Flops are one of several novelty shoes available on Coddies.com—a site with a tagline that says it all: “Unusual shoes for people with imagination.”

The fish flops come in several colors, including hot pink, green, blue, and silver. (For those among us who cherish a matching set, you can also buy an adorable two-pack of face masks with a scale pattern on them!)

And it’s not just fish that Coddies offers for your feet. Other popular products, according to the site, include Bread Loafersshoes in the shape of bananas, and slides designed to look like cut mangoes. Also: cabbage creepers!

And although virtually every garment has been subject to some novelty craze or another, shoes do seem to have become the nexus of a certain kind of deranged imagination. Looking back, the hottest craze among the elementary school set during the mid-’90s was Jellies—available in a rainbow of plasticized colors! Then in marched the light-up sneakers. Then Heelys skated onto the scene.

And as just about anyone who’s ever visited Etsy knows, you can get just about anything painted on a Vans slip-on.

As Daily Beast writer Laura Bradley notes, “At a time when I have to constantly cover my face, I view the tacky, dead-eyed fish on my feet as a statement piece. I want to let others know that I, too, am losing my mind with bored, impotent desperation.

“Still,” she says, “I can only hope that next time I see these neighbors, they’ll all be wearing Cabbage Creepers and Bread Loafers and Banana Splits. Because I have to say: $27.98 might sound steep for a pair of ugly, fish-shaped novelty shoes—but it’s already the most joy per dollar I’ve found in my life. And right now, that’s priceless.”

Research contact: @thedailybeast