April 16, 2019
More than one billion people in 192 nations now take part in what has become the largest civic-focused day of action worldwide—and Allbirds, the trendy, environmentally friendly footwear brand based in San Francisco, hopes that its customers will be wearing its new sneakers for the occasion.
All proceeds from sales of the new collection will be donated to the National Audubon Society. What’s more, the five birds that are the inspiration for Allbirds’ Earth Day shoe styles were chosen because they are featured in Audubon’s Birds and Climate Report: Species on the Brink—which shows that half of all birds in the U.S. are at risk of losing the places they call home because of climate change.
The Painted Redstart is found in the Southwest, the Scarlet Tanager migrates long distances, and the Mountain Bluebird is a voracious insect eater (93% of its diet), and although they are all very different birds, they may share a similar fate. For all three birds, their summer homes are shrinking and shifting so rapidly due to climate change that they may not be able to adapt fast enough.
The Pygmy Nuthatch is a small bird that tends to gather in fussy flocks, and the Allen’s Hummingbird only lays two eggs per clutch. These two tiny birds are climate-threatened because both their summer and their winter homes are shrinking and shifting dramatically due to rising temperatures and the impact of climate change.
The new collection comprises five different color combinations for the Wool Runner($95) and Tree Runner ($95) styles. Kicking off this special Earth Day-themed event is the Painted Redstart Tree Runner on Monday, April 15.
You’ll need to check back on the Allbirds website every day to see and shop their final forms, but you can get a sneak peek of the colors now with the above illustrations.
Tuesday, April 16: Pygmy Nuthach Wool Runner
Wednesday, April 17: Mountain Bluebird Wool Runner
Thursday, April 18: Allen’s Hummingbird Tree Runner
Friday, April 19: Scarlet Tanager Wool Runner
Research contact: @Allbirds