Posts tagged with "Treats"

Top dog: Americans trust their pets’ judgment when it comes to romantic partners

November 12, 2021

Two in every three Americans would end their current romantic relationship, if their pet disapproves, according to new research reported on by SWNS Digital.

In  survey of 2,000 single and dating Americans conducted by OnePoll on behalf of Zesty Paws, researchers found that 68% said their pet has the final say in whom they date.

Indeed, 71% of respondents said they trust their pet’s judgment over their own. Likewise, 68% trust their pets more than their friends and 67% trust them more than their own family.

In the same study, nearly 7 in 10 Americans (69%) said they had dated someone their pet didn’t like. Luckily, 69% of those who have had their pets reject their dates said their pets liked their next partner.

Sixty-seven percent can thank their pet for scoring the first date with a potential partner or their current partner. But if the first date and meeting of the pet doesn’t go well, 68% said there’s no chance of a second date.

Respondents gave varying reasons for their pet’s distaste for their current or ex-partner—including not liking their scent, height, or lack of attention.

The most obvious signs a pet doesn’t like potential partners include not going near them (47%), clawing/biting them (41%), and growling/hissing at them (40%). And if a potential partner is rude towards a pet, 64% of respondents said they could never forgive them

In order to be liked by a pet, respondents said their partner needs to be friendly (44%), give behind-the-ear scratches (40%), and give treats (38%).

Research contact: @SWNS

Kind expands into four new supermarket aisles—including frozen desserts

February 11, 2020

New York City-based Kind, the snack brand—which claims to have created the ubiquitous modern bar category (specifically, to-go bars with easily identifiable ingredientsn 2004, is attempting to extend its success to four new categories, according to a report by Fast Company.

“Since day one, KIND has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” Daniel Lubetzky, founder and executive chairman of the 16-year-old company, said in a press release. “While these categories are new for us, each is consistent with how we’ve always entered new categories – with an eye to creatively elevate people’s overall experience.”

Starting this month, you’ll see Kind expanding into four grocery sections:

  • Frozen desserts.Kind Frozen bars are plant-based, creamy frozen treat bars made from nutrient-dense nuts, layered with smooth dark chocolate and nut butter;
  • Treats. Kind Bark comes in dark chocolate flavors with various combinations of nuts.
  • Cold foods. Kind Nut Butter Bar is the company’s first-ever refrigerated, smooth and creamy nut butter protein bar.
  • Kind Clusters mix nuts with seed and fruit clusters, halfway between granola and snack mix.

Jumping into new aisles is a risky, high-failure venture for food brands, but, Fast Company notes, these forays are essential for growth: Kind has hovered around 5% of the bar market for years, facing steep competition from copycats and much larger competitors like Quaker Oats (owned by PepsiCo) and Nature’s Valley (owned by General Mills). The company has previously experimented with expansions into breakfast bars, granola, and fruit snacks.

Along with bitter rival Clif Bar, Kind is one of few still-privately owned ambitious food companies. (Kind received a cash infusion two years ago when Mars, the candy bar and pet food company, took a minority stake, paving the way for today’s category expansions.

Research contact: @FastCompany