October 6, 2020
Democratic presidential candidate Joe Biden is getting some unexpected support down the homestretch of his presidential battle from an unlikely source—beauty and fashion sales, TMZ reported exclusively on October 5.
David Yi—the 30-year-old fashion writer and entrepreneur who founded Very Good Light, a website dedicated to men’s beauty, in 2016—told TMZ this week that he launched the BIDEN Beauty brand on the heels of the September 29 presidential debate with the goal of activating the beauty community to get behind the Democratic nominee and encouraging them to vote blue.
Already, he tells the celebrity gossip site, “The Biden-themed products are flying off the shelves.”
The group had remained anonymous until now because, Yi says, they want the focus to be on Biden and Kamala Harris, but they’re stepping out now to let everyone know 100% of the proceeds will be donated to the Biden Victory Fund— to help him defeat President Donald Trump.
Those proceeds have the potential to be yuuuge—as Trump might say—because since the September 30 launch, Yi says they’ve had an order placed every minute, selling 50% of their initial inventory in 35 states— including all the major swing states.
We’re told they’re launching a line for Kamala next week as well.
Research contact: @TMZ