Posts tagged with "The Vend"

The Vend at New York City’s 30 Rock offers kimchi, an engagement ring, jade face rollers, and emergency socks

September 6, 2019

If you want to buy a jar of kimchi, an RBG action figure, an engagement ring, a chicken pesto sandwich, and a shaving kit at the same place at the same time, that’s now possible at a new storefront in New York City’s Rockefeller Center.

Located in 30 Rock’s downstairs concourse, The Vend has been created by Tishman Speyer, a major player in the real estate industry and the owner of the famed center.

The store has six self-service vending machines—open 24/7—that carry everything you might need in a pinch, such as jade face rollers, emergency socks, and Brooks Brothers dress shirts.

“It’s a very modern twist on the classic, old school New York automat—the place where you’d go to get all the essential things you needed,” Tishman Speyer Managing Director EB Kelly told News 4/NBC Miami.

The machines are divided into several categories: joy, savory, sundries, sweets, and drinks.

In a city that never sleeps, you can get a yellow rose diamond ring from Fitzgerald Jewelry of Williamsburg (Brooklyn) any time day or night, in case you wanted to spontaneously pop the question. The machines also have Polaroid cameras for you to document the occasion.

On a recent afternoon, several New York City shoppers stopped by to check out The Vend. One of them appeared to be concerned about the freshness of the refrigerated food, according to a report by The New York Post.

“Seared tuna from a vending machine,” said David Lepelstat, who works nearby, scrutinizing a packaged lunch dish priced at $13.95. “That chocolate cookie looks safer to me.”

A Vend associate said the fresh fare from Proper Food — which includes gourmet salads and sandwiches—is delivered every morning and donated to charity at night if it’s not sold.

Shoppers have been weighing in on what else they want stocked, the associate confirmed. They want “more energy drinks,” she told The Post. And “phone chargers.”

Research contact: @NBCNews