Posts tagged with "The Dodo"

The Dodo, Group Nine’s animal brand, is expanding into pet insurance

October 22, 2020

The Dodo, the animal-centric video brand of Group Nine Media, has built an audience of more than 90 million followers across social media platforms. Now it is getting into pet insurance, The Wall Street Journal reports.

Group Nine—itself, backed by Discoveryhas taken a minority stake in Petplan, a pet insurer headquartered in New York that was acquired by private-equity firm Warburg Pincus last year. Financial terms weren’t disclosed. Group Nine’s chief executive, Ben Lerer, will join Petplan’s board of directors.

The deal includes an equity stake, as well as a brand-licensing and marketing-services arrangement through which Group Nine and The Dodo will be paid to promote Petplan’s offerings.

The pet insurer will be renamed “Fetch by The Dodo” in May 2021.

The acquisition is the latest effort by Group Nine, which was valued at about $1 billion last year, to create new revenue streams at a time when many digital media companies, big and small, are trying to diversify beyond advertising, the Journal notes.

“For digital media, I think we all have the challenge of needing to be good at multiple things at once,” said Lerer. “My belief is that the best way to reinforce multiple business lines is to build great brands, because a great brand can be leveraged in a bunch of different ways.”

In buying into Petplan, Group Nine and The Dodo won’t be starting from scratch, he said. Petplan has more than 250,000 paying subscribers, the companies said. People familiar with the business said that number includes around 50,000 net new members since May 2019.

Research contact: @WSJ

Dog tired: Italian Ikea store opens doors to stray pooches

December 4, 2018

Animal lovers are giving an Ikea store in Catania, Italy, a big social-media smooch after photos appeared on online showing stray pooches sleeping among the furniture displays.

Martine Taccia was shopping at the Ikea when she saw the dogs relaxing near a living room display, The Dodo reports. “My reaction was pure amazement. It’s not a common thing,” Taccia told the animal news site.

Taccia said she had found out that the furniture and appliance store opens its doors to strays in cold weather and even provides food and water. “The dogs receive daily food and pampering from Ikea’s employees and customers,” Taccia says. “Some dogs have even found a family, going home with customers.”

She immediately posted the news to her Facebook page—and the shares and likes continue to multiply.

According to the comments on the photos, dog lovers are giving this one store’s policy a big thumbs up. “Thank God there are still good people in the world who help poor animals,” one friend wrote on Instagram.

Another customer, Beppe Liotta, was likewise smitten with the store’s dog-friendly initiative. “I felt a feeling of deep tenderness and great happiness in seeing dogs crouched in the exhibition space at the entrance of the IKEA,” Liotta told The Dodo.

As a self-proclaimed animal lover, Liotta told the news outlet that he hopes other businesses will follow suit by opening their doors (and their hearts) to animals whose sad circumstances are all too often overlooked.

“If all the stores that had the space would make a place of refuge for strays, I would be really happy,” he said.

Research contact: stephen@thedodo.com