Posts tagged with "Tempeh"

Missouri becomes first state to regulate use of the word ‘meat’

August 29, 2018

The last time most of us had “mystery meat” was either in school or in the military. On June 1, Missouri—the “Show-Me State”—made sure that its residents would never have to see mystery meat or eat it again when it became the first state in the nation to pass a law that prohibits food providers from using the word “meat” to refer to anything other than animal flesh.

This  new legislation takes direct aim at manufacturers of what has been dubbed “clean,” or “plant-based, or “nontraditional”meat, according to a report by USA Today. Clean meat—also known as lab-grown meat—comprises cultured animal tissue cells, while plant-based meat is generally made from ingredients such as soy, tempeh and seitan.

The state law forbids “misrepresenting a product as meat that is not derived from harvested production livestock or poultry.” Violators may be fined $1,000 and imprisoned for a year.

What’s more, a similar argument is unfolding on the federal level.

The meat-substitute market is expected to reach $7.5 billion-plus globally by 2025, up from close to $4.2 billion last year, based on findings by Allied Market Research.

The Missouri Cattlemen’s Association, which worked to get the law passed, has cited shopper confusion and protection of local ranchers as reasons for the legislation.

“The big issue was marketing with integrity and … consumers knowing what they’re getting,” Missouri Cattlemen’s Association spokesperson Mike Deering told USA Today. “There’s so much unknown about this.”

On Agusut 27, the company that makes Tofurky filed an injunction in a Missouri federal court to prevent enforcement of the statute, alleging the state has received no complaints about consumers befuddled by the term “plant-based meats” and that preventing manufacturers from using the word is a violation of their First Amendment rights. In addition, the company pointed out, “meat” also refers to the edible part of nuts and fruit.

The statute “prevents the sharing of truthful information and impedes competition,” according to documents filed in U.S. District Court for the Western District of Missouri. “The marketing and packaging of plant-based products reveals that plant-based food producers do not mislead consumers but instead distinguish their products from conventional meat products.”

The co-plaintiff is the Good Food Institute, a Washington, D.C.-based advocacy group.

MCA spokesperson Deering said he was surprised by the suit because the primary target of the law was lab-grown meat.

Tofurky’s main ingredient is the first two syllables of its name-—tofu.

In June, the U.S. Food and Drug Administration announced it would regulate lab-grown meat. Traditional animal proteins are the jurisdiction of the U.S. Department of Agriculture.

Ernest Baskin, an assistant professor of Food Marketing at Saint Joseph’s University in Philadelphia told USA Today that consumers use the word “meat,” when applied to nonanimal protein as a “shortcut” to understand how they eat the food they see on supermarket shelves.

“There’s a segment of consumers that doesn’t have to eat alternative products but wants to,” he said. “In those cases, putting those options together in front of consumers gives them the thought that ‘Hey, maybe these two are similar. Maybe I can substitute.’ ”

Research contact:@ZlatiMeyer

In 2018, Americans will go with their guts, eating fermented foods

December 22, 2017

Fermented foods— like yogurt, kefir, kombucha, sauerkraut, tempeh, some pickles, kimchi and miso—have ousted seeds as the number-one American superfood for 2018.

Consumers today are “going with their gut” by seeking out foods that improve digestive health and overall well-being, based on national survey results of Today’s Dietitian’s What’s Trending in Nutrition, released by Pollock Communications on December 21.

Now In its sixth year, the study surveyed 2,050 registered dietitian nutritionists (RDNs) nationwide.

“RDNs stay ahead of the trends because they are dedicated to listening and responding to what consumers are looking for when making food choices,” says Mara Honicker, publisher of Today’s Dietitian. “Our readers stay current on what consumers are thinking as much as they do nutritional science.”

While widely known as the process used for making wine or beer, fermentation is a natural, metabolic process that involves using sugar to create compounds such as organic acids, alcohols and gases. Fermented foods may have powerful health benefits, from boosting gut health to blunting inflammation.

Following the top rankings (above), the other foods that are gaining traction at the checkout counter are:

  • Avocados,
  • Seeds,
  • Nuts,
  • Ancient grains,
  • Kale,
  • Exotic fruits,
  • Coconuts, and
  • Salmon.

In 2012, the same survey predicted that consumers would move toward “natural, less processed foods” (according to 72% of respondents). At that time, respondents predicted that consumers were trending toward “simple ingredients” and a greater focus on “plants.”

Move forward to today, and their projections have come to fruition as top diets for 2018—called “clean eating” and “plant-based diets.”

After “clean eating” and “plant-based diets,”, the “ketogenic diet”—which advises high-fat, adequate-protein, and low-carbohydrate consumption—has made its way to the top , at number three. This diet, which is designed to produce ketone bodies for energy, debuted with a high ranking.

 Interestingly enough, back in 2013, RDNs  believed that the trend in the “low-carb diet” had declined. Then a year later, there was a rise in Paleolithic, wheat belly and gluten-free diets.  Now, RDNs rank “wheat belly” as one of the diets on its way out, and ketogenic has overtaken paleo.

“The movement toward clean eating reflects a change in how consumers view food,” says Jenna Bell, senior vice president of Pollock Communications. “Consumers are searching for nutrition information and equating diet with overall wellbeing.”

For example, the quick rise of fermented foods in the Top 10 superfood list shows that consumers have expanded their definition of wellness to include benefits like gut health.

Where do nutritional trends start? Pollack says that  29% are launched on TV talk shows or news shows; 24%, from social media; and 16%, by celebrities.

“It also suggests that consumers are digging deeper for information about the food they eat, and in this instance, finding out why yogurt, kefir or kimchi is so good for them,” adds Bell.

RDNs continue to recognize that consumers rank taste, cost, convenience and healthfulness as most important in the supermarket. And, the RDN messages remain consistent—MyPlate is said to be the gold standard for helping consumers eat right

The RDNs’ top recommendations for 2018 are to limit highly processed foods, increase fiber intake, keep a food journal and choose non-caloric beverages such as unsweetened tea or coffee.

Research contact: monitoring@pollock-pr.com