Posts tagged with "Sustainable"

Ball debuts first-ever ‘infinitely recyclable’ aluminum cup

August 29, 2019

What chemical element is the third most-abundant in the Earth’s crust (after oxygen and silicon)—and is infinitely recyclable? It’s aluminum—the familiar material we already use for beverage cans and containers. In fact, 75% of the aluminum ever produced is still in use today.

So it’s innovative, but not so surprising, that somebody finally thought of substituting aluminum for all of the plastic we use to make cups today. On August 27, the Broomfield, Colorado-based Ball Corporation announced the launch of a pilot of infinitely recyclable aluminum cups in the United States.

Founded in 1880, Ball already is well-entrenched in the aluminum business. The company is a provider of metal packaging for beverages, foods, and household products; and of aerospace and other technologies and services to commercial and government customers.

Ball developed the aluminum cup over the past several years as an alternative to plastic cups for use at home and in other areas where plastic cups are common, including indoor and outdoor venues across the country. The pilot will produce a limited supply of aluminum cups through 2020 for use in such locations, which include entertainment venues and major concessionaires.

“As our customers and consumers increasingly seek sustainable beverage packaging options, the launch of the aluminum cup is a significant moment for our company,” said company CEO John A. Hayes, in a press release, adding, “It is our responsibility as the leader in aluminum beverage packaging to continuously innovate and provide solutions for our customers. We’re excited to bring the aluminum cup to market and expand the product line next year and beyond.”

Beginning September 2019, Ball will roll out a number of pilots with major venues and concessionaires across the U.S. to replace their plastic cups with aluminum cups. Ball’s research shows that 67% of U.S. consumers say they will visit a venue more often if they use aluminum cups instead of plastic cups and that 78% of consumers expect beverage brands to use environmentally friendly containers in the next five years.

The company claims that, in addition to its sustainability and recycling strengths, the aluminum cup is sturdy, durable and cool to the touch, and it can be customized with logos and graphics.

The cup is currently available in a 20-ounce size and Ball aims to introduce additional sizes in the future, based on market demand.

Research contact: @BallCorpHQ

A Danish startup offers underwear you can wear for weeks without washing

December 26, 2018

Only four men in their twenties would have come up with this concept: Underpants that don’t need to be washed for weeks.

What’s more, these undergarments work so well at repelling dirt and disgusting smells that even Mom would approve (considering you might end up in an emergency room someday).

That’s right. Four Danish innovators created a company in 2015 called Organic Basics—and it’s not about sloughing off on basic chores, like doing the wash. Instead, their innovative, continuously wearable, organic cotton garments are infused with a silver formula coating designed to kill 99.9% of all bacteria and odor—and to make frequent washing noncompulsory.

“It works. You can wear our underwear much longer before washing. You save time and money while we reduce the waste of water and energy,” 27-year-old CEO and Co-founder Mads Fibiger explains.

The team came up with SilverTech after one year of research, they explain on their website: “By spinning sustainably sourced silver thread directly into our Global Organic Textile Standard (GOTS) certified organic cotton, we were able to create heat-regulating, antibacterial, odorless underwear, socks, and tee-shirts that could be worn for longer before washing.

“SilverTech became the most crowdfunded fashion campaign in Scandinavia, so we knew very quickly that we were onto something,” they say. “Our women’s SilverTech collection launched the following year and received a similar amount of hype.”

And now, Organic Basics is back with a new generation, Silvertech 2.0—or SilverTech Active. “With SilverTech Active, the founders say, “we simply believe that working out shouldn’t hold you back.

The new underwear is made from sweat-wicking recycled nylon infused with the sustainable silver treatment Polygiene for odor control.  The safe, bluesign-approved treatment is made from recycled electronic, industrial, and photographic silver waste. It uses low concentrations of silver salt (silver chloride) to keep the fabric fresh.

“We use mechanically recycled nylon which is extremely sustainable as a textile choice. The nylon’s raw material is made from mechanically recycled nylon developed in Italy from post-industrial waste fiber, yarn from spinning factories, and waste from weaving mills. And we use a seamless knitting technology—making the garment comfortable to wear even for longer periods of time.”

According to an article by Business Insider, Organic Brands is betting on a younger generation of consumers to choose their sustainable underwear over iconic brands like Calvin Klein and Diesel.

And time seems to be on their side. A 2015 study from Nielsen shows that 66% of global consumers are willing to pay more for a sustainable brand, and among Millennials that number is even higher, 73%.

The underwear is not cheap, so it’s a good thing that these garments are long-lasting: A two-pack of SilverTech Boxers for men costs $64 while a two-pack of Thong for women goes for $56. So far, the company has sold more than 200,000 underwear products to approximately 50,000 customers.

Research contact: