Posts tagged with "Super Bowl"

Newborns suit up like Chiefs at Kansas City hospital

February 4, 2020

They might have been born yesterday (well, Sunday)—but they already have winning fashion sense: The University of Kansas Health System dressed some infants who arrived in time for the Super Bowl kickoff in tiny Chiefs uniforms—creating a sea of red in the hospital’s neonatal intensive care unit.

“Because we treat them like Chiefs, they dressed the part!” the Kansas City-based hospital posted on Facebook, adding, “In celebration of the upcoming Super Bowl and an impending visit from [official Chiefs Mascot] KC Wolf and Chiefs Ambassador Shawn Barber (and with permission from their parents), our NICU babies were dressed as The Kansas City Chiefs players.”

According to a report by Fox News, the mini Chiefs were photographed wearing tiny wigs and team gear, including jerseys, wristbands, and pompoms. One infant even rocked a Chiefs bow tie.

The adorable photos warmed the hearts of Facebook users, generating 377,000 “likes” on the social media site by Monday.

“Cheers to the Chiefs fighting hard Sunday like these beautiful babies do each day!! Prayers to the families of each and every one of these tiny miracle[s],” one Facebook user commented on the post.

Research contact: @FoxNews

Jay-Z’s Roc Nation launches partnership with NFL

August 15, 2019

Roc Nation,— the entertainment company founded in 2008 by rapper and businessman Shawn “Jay-Z” Carter—announced on August 13 that it was launching a multiyear partnership with the National Football League (NFL) geared to enhance live game experiences and to amplify the league’s social justice efforts.

As part of the agreement, Roc Nation will advise on the selection of artists for major NFL live, on-field performances such as those featured during the Super Bowl halftime break.

According to the league, a major component of the partnership will be to nurture and strengthen community through football and music, including through the NFL’s Inspire Change social justice initiative (which already is supported by eight organizations, including Alliance for Safety and Justice, Anti-Recidivism Coalition, Campaign for Black Male Achievement, Civil Rights Corps, Gideon’s Promise, NAF, Vera Institute of Justice, and VOTE).

The NFL formally launched the Inspire Change initiative in early 2019, after more than two years of work with NFL players, with the goal of creating positive change in communities across the country. Through this initiative, NFL teams and the league office work with the Players Coalition and other NFL players to support programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas: education and economic advancement; police and community relations; and criminal justice reform.

“With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” Jay-Z said. “Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas. Instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”

Roc Nation also will work with the NFL to create and distribute content across multiple music streaming services for a variety of initiatives.

“Roc Nation is one of the most globally influential and impactful organizations in entertainment,” said NFL Commissioner Roger Goodell. “The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”

Research contact: @NFL

Beer here?

January 21, 2019

What will fans drink at baseball games next summer? Something tells us that fraternity boys are still buying kegs—but overall, Americans are increasingly laying off the booze; especially, the beer.

In response to the growing trend toward nonalcoholic drinks, the world’s biggest brewers and liquor companies are innovating beyond their traditional inventory and rolling out teas, energy drinks, and nonalcoholic spirits, The Wall Street Journal reports.

According to the Journal, new data show that U.S. alcohol volumes dropped 0.8% last year, slightly up from the 0.7% decline in 2017. Beer got hit the hardest, with volumes down 1.5% in 2018, compared with a 1.1% decline in 2017. Growth in wine and spirits slowed, as well, according to data compiled for the news outlet by drinks market analyst IWSR.

The fall in alcohol volumes reflects “a growing trend toward mindful drinking or complete abstinence, particularly among the Millennial cohort,” Brandy Rand, president of IWSR’s U.S. Region told the newspaper. Wine grew by 0.4%, down from 1% the year before; while spirits climbed 1.9%, compared with 2.2% in 2017. IWSR’s figures are based on products shipped.

And speaking of Millennials, could alcohol (and weed) vaping be a factor? While The Wall Street Journal doesn’t cover this game-changer in its report, the vaping industry is now a multi-billion dollar business, with teens and Millennials among the fastest-growing groups of users.  According to recent research by the FDA, over 1.3 million youths are vaping. 2017 saw the largest spike of any substance use in the United States in the past 50 years. E-cigarettes are now at epidemic level of use in the United States.  

In response to the changing marketplace and the growing disinterest in alcoholic drinks, producers are beginning to diversify:  Molson Coors Brewinghas turned to kombucha, Budweiser brewer Anheuser-Busch InBev  sells a spiked coconut water, and Smirnoff maker Diageo wants teetotalers to start mixing cocktails with a pricey, alcohol-free gin alternative, says the Journal.

IWSR forecasts low- and no-alcohol products in the U.S.—still a small slice of the market—to grow 32.1% between 2018 and 2022, triple the category’s growth over the past five years.

Industry executives say drinkers are increasingly concerned about health and that younger generations socialize differently from their parents, drinking less.

“Twenty years ago we didn’t have coffee shops open late, and pubs and bars open for coffee,” Ben Branson, CEO of nonalcoholic distilled spirit maker Seedlip (which is part owned by Diageo) told the news outlet. “People are favoring experiences over ‘let’s go drink on a night out.’”

AB InBev last year created a new global position, head of nonalcoholic beverages, to lead its efforts to diversify. Nonalcoholic drinks—including energy drinks and nonalcoholic beers—already make up more than 10% of the Bud brewer’s volumes. In 2017, it acquired San Francisco-based Hiball, a producer of organic energy drinks.

What’s more, says the Journal, AB InBev recently began selling Budweiser Prohibition brew—a nonalcoholic version of its flagship beer—in Columbus and Detroit. Nonalcoholic beer volumes nationwide. are expected to climb 9.3% over the next five years, according to research firm Euromonitor.

The beer company also has stepped up its efforts to woo consumers defecting to wine and cocktails. Its craft-style breweries in Oregon, California and New York have served as incubators for new, boozy versions of coconut water, matcha tea and agua fresca, a Mexican fruit-juice drink. And the brewer plans to later this month launch a spiked seltzer brand, Bon & Viv, which it will advertise alongside its beers at the Super Bowl.

“People are looking for something that tastes good but also allows them to live well,” Chelsea Phillips, head of marketing for AB InBev’s Beyond Beer division in the U.S., said in an interview with the Journal.

Research contact: saabira.chaudhuri@wsj.com

Americans to munch on 1.35 billion chicken wings during Super Bowl weekend

January 26, 2018

American sports fans will be watching the LII Super Bowl between the Philadelphia Eagles and the New England Patriots on February 4 with “a wing and a prayer.” Indeed, the National Chicken Council released its annual Chicken Wing Report on January 25—projecting that fans will eat 1.35 billion wings during Super Bowl weekend, an all-time high. That figure is up 1.5%, or 20 million wings, from 2017.

To visualize just how many wings that is …

  • If 1.35 billion wings were laid end to end along Interstate 95, they would stretch from Lincoln Financial Field in Philadelphia to Gillette Stadium in Foxboro, Massachusetts—almost 250 times.
  • That is enough wings to put 625 wings on every seat in all 32 NFL stadiums.
  • 1.35 billion wings is enough to circle the Earth three times.
  • That’s 394 million feet of chicken wings – enough that a chicken could cross the road 13 million times.
  • Americans will eat 20 million more wings this year. If wings were dollars, that would only buy us 2 minutes of commercials during the big game.

“There will be no wing shortage,” said National Chicken Council Spokesperson Tom Super. “Whether you’re a fan of the left wing or the right wing, there’s no debate about America’s favorite Super Bowl food.”

And how do Americans like their wings? More than half (59%) of U.S. adults who eat chicken wings say they typically like to eat their wings with ranch dressing, according to a new National Chicken Council poll conducted online by Harris Poll. Ranch is once again the number-one side or sauce, the poultry organization said. Only 33% like to eat their wings with blue cheese dressing.

Research contact: tsuper@chickenusa.org