Posts tagged with "Sugar"

Allbirds perches in New York City and plans more stores nationwide

September 5, 2018

The newest product to come out of Silicon Valley needs no tech support—but it’s supporting the feet of such well-known techies as Google Co-founder Larry Page, former Twitter chief Dick Costolo, and venture capitalists Ben Horowitz and Mary Meeker, according to a September 4 report by CNBC.

Called Allbirds, the new brand of footwear—produced with such sustainable resources as merino wool, tree fibers, and sugar— already has won over customers on the West Coast and is expanding fast. The company opened its first store on the East Coast, in New York City, just after Labor Day.

At more than 4,800 square feet, the new flagship location in New York’s SoHo neighborhood on Spring Street will include a “service bar” to help buyers find the right size, along with room for customers to lounge. It will replace its temporary home on Prince Street, which was about 900 square feet and is closing later this week.

Like the wildly popular Warby Parker (eyeglasses), Casper (mattresses), and  Everlane (clothing), Allbirds began business as an etailer.

The company only recently began opening stores, serving as a place for shoppers to try on the sneakers before buying and helping create more buzz around the brand. The company has since launched a new sneaker made out of tree fibers and flip-flops made out of sugar, along with a kids’ line called Smallbirds.

Indeed, the brand has become so buzzworthy that, last month, actor and environmentalist Leonardo DiCaprio became an investor, People magazine reported.

Creating sustainable consumer products requires a deep commitment from brands that understand the role they have in helping solve our environmental crisis,” DiCaprio said in an exclusive statement. “Allbirds is on the forefront of developing new materials that will serve as a model for the footwear industry. This kind of innovation is crucial for creating a more sustainable future. I am proud to join the company as an investor.”

“Given how tactile our product and brand story is, it’s important that we continue to create these opportunities to interact with customers,” Allbirds Co-founder Joey Zwillinger said. “Our goal is to continue to create retail spaces that allow customers to truly engage with the brand in an authentic off-line experience that embodies Allbirds’ unique comfort and thoughtful design.”

Allbirds plans to open eight more stores in the United States in locations including Chicago, Boston, Los Angeles,  and Washington, D.C. The company also said it’s thinking about adding two locations overseas.

“There is and has been incredible pent-up demand for Allbirds around the world,” Zwillinger told CNBC. “When we launched the brand, we were thoughtful to keep our distribution limited to the regions we felt we could service impeccably — the United States  and New Zealand, our home countries.”

Since then, Allbirds has grown into Australia and Canada.

Research contact: lauren.thomas@nbcuni.com

We are what we eat: Fads and fundamentals for 2018

February 20, 2018

Healthy, socially conscious food purchases will be a priority for 67% of Americans this year, according to a recent survey by Label Insight, a strategic Nielsen partner that specializes in ingredient and attribute data analysis.

When it comes to additives, 68% of U.S. consumers that they are looking for products that are “free from” certain undesirable ingredients—from artificial colors to malt flour to sulphur dioxide—across the store, including dairy, grocery, dog food, and various non-food categories.

Shoppers also are looking for healthful ingredients that are being substituted for those that are not so good for you. For example, sales of products containing cauliflower as an ingredient grew 71% in dollars in the last year, while products with kale and cranberries also experienced positive dollar growth (13% and 9%, respectively).

Vegetables also are being substituted for meat and dairy protein sources. Sales of plant-based protein options are growing across the store, with 20.7% dollar growth in frozen prepared foods that are plant-based, 18.9% dollar growth for fully cooked plant-based meats and 14.1% dollar growth for plant-based diet and nutrition products.

What’s more, Americans increasingly are turning to food as a form of medicine, leveraging the health benefits that certain ingredients bring to the table. In the beverages category, for example, ingredients described as an “excellent source of protein,” “cold-pressed,” and “probiotic” are driving significant.

And it doesn’t end with edibles: shampoos and conditioners containing strawberries as an ingredient grew 107% in the last year.

Finally, there is one other ingredient that shoppers are avoiding: sugar. Nationwide, 22% of Americans say they already are taking matters into their own hands by restricting their sugar intake, and 50% of Americans say they are planning to eat less sugar or buy “no sugar added” products this year, according to a survey by Label Insight. And at the shelf, how products are sweetened matters. Notably, sales of products that contain non-caloric sweeteners and are free from artificial sweeteners grew 16% in dollars in the last year.

Research contact: genevieve.aronson@nielsen.com