Posts tagged with "Style"

No bridezilla here: Woman’s lengthy, considerate wedding party survey gets rave reviews

July 29, 2021

In a world where bridezilla stories dominate headlines, there’s one bride-to-be who has won over TikTok with her considerate wedding planning process. Fox News reports.

Talia Morales, 29, began her wedding planning journey when she got engaged to her fiancé Eulalio Wolfe, 30, in June.

After throwing herself into full planning mode to meet their December 2021 wedding date, Morales went viral on TikTok for the thoughtful bridesmaid questionnaire she sent out to her wedding party through Google Forms—a free online survey platform.

In a four-part series she shared from her handle, @onemorwolf  on June 23, Morales showed her followers that Google Forms can help brides keep track of their bridal party’s comfort levels and preferences in a way that she feels is a more organized communication style than group chats.

For her four bridesmaids and maid of honor, Morales started off her form by greeting her bridal party and sharing details about her wedding theme and colors.

The form then goes on to ask for:

  • Each person’s name,
  • Where each bridesmaid wants to stay the night before the wedding,
  • Whether she wants her hair and makeup professionally done,
  • What she anticipates her bridesmaid dress budget to be, and
  • Her preferred style of dress and shoes.

“I consider myself to be organized and detailed, and I have used Google Forms many times for different tasks in the past,” Morales told Fox News, adding, “Now that I am wedding planning, those skills truly radiate. Planning a wedding is no easy task and the more organized, prepared, and detailed, the better.”

Other notable parts of her survey included inspiration photos and availability requests that can help determine scheduling for group dress shopping and pre-wedding events. 

Morales, who is from Texas, also provided an area where her bridesmaids can share ideas for a bachelorette party destination; and which dates and times would be ideal.

At the end, Morales included an open-ended section where her bridal party can voice questions, comments or concerns.

“I understand that each of my bridesmaids [has] a different budget, style, and schedule,” Morales wrote to Fox News. “They will be standing next to me on one of the most memorable days of my life. The least I can do is be mindful of their spending and their time.” 

From the responses she received, Morales was able to create a subsequent survey, where her bridesmaids could vote on the choices that were narrowed down from the previous Google Form.

When it comes down to how her bridal party felt about her inclusive questionnaires, Morales said, “Honestly, I could not have chosen a better group of girls. They are supportive and dependable, and I am truly blessed to have their friendship.”

In total, Morales’ videos have garnered more than 298,350 views and has inspired thousands of commenters.

“Thank you for doing this!! Your bridesmaids are so lucky,” one TikTok user commented.

Another user wrote, “This is exactly what every bride should do. This is really considerate of your [bridesmaids’] budget, time, & schedule.”

Research contact: @FoxNews

Who are ‘influencers’ and how do they get paid?

December 17, 2018

If you enter the hashtag #influencer on Instagram, you’ll quickly navigate to a page with nearly 10 million posts. But that’s only the tip of the influencer iceberg, so to speak. According to Mediakix, there will be 21.7 million brand-sponsored influencer posts on Instagram by the end of the year—and 32.3 million by the end of 2019.

From micro-influencers making $50 per post to Instagram superstars like singer Ariana Grande , who command half a million dollars per post, the Instagram influencer market runs the gamut in terms of following, audience, and engagement; and it has even the biggest brands buying in. AdidasSamsungAmerican ExpressMicrosoft, and many more are finding ways to partner with Instagram influencers to reach their audiences and create new ones.

But how do you get started? In the case of Amber Venz (#venzedits), who spoke to CNN for a December 12 report, by the time she was in high school, she was designing and selling jewelry. And by the time she was 23, Venz was running a website that showcased her work as a personal shopper

 “I posted three times a day, and it was like trend stories and sale alerts,” Venz told the network news outlet.

Within a few months, the site was generating so much buzz around her hometown of Dallas that The Dallas Morning News ran a full-page story about her site. “It said ‘Meet the Blogger… She is now doing all these services online for free.’ My blog actually became quite famous,” she says.

But the “for free” part irked her. According to the CNN rags-to-riches tale, Baxter Box (who was her boyfriend at the time and is now her husband) got her thinking about how she could make money from the “free” fashion and style tips she was offering on her site. That’s when they came up with RewardStyle, an invitation-only platform that allows fashion and lifestyle bloggers and influencers to make money from the content they post.

Created in 2010, the company website says, “RewardStyle influencers have exclusive access to an innovative ecosystem of monetization tools, a global network of 4,500+ retail partners, and tailored growth services-all designed to power the monetization of your content.”

Today, the website has formed a global community of more than 250 team members, 30,000 top-tier influencers, and 1 million brand partners across more than 100 countries.

“With a proprietary ecosystem of innovative technology, strategic growth consulting, global brand partnerships, and expansive consumer distribution, we’re doing more than just monetizing the industry—we’re defining it,” Venez claims.

Here’s how it works, CNN reports: Bloggers write a post or post a photo on social media and hyperlink to a particular brand or retailer’s web site. If a person clicks on the link and purchases the featured product, then the blogger gets a commission. Venz says the commissions vary depending on the brand, but are typically between 10% and 20%.

RewardStyle gets a cut as well, but Venz wouldn’t disclose how much the company makes each time an influencer helps make a sale. “Everyone only gets paid when a consumer actually makes a purchase and the retailer is paid. It is all commission-based,” she said.

“These are primarily women who love fashion or interiors or talking about their family or their fitness routines and they have attracted an audience that loves their point of view and comes to their content on a daily basis,” says Venz. “We’ve given them a way to monetize that.”

And 4,500 brands, including Walmart, CVS, Amazon and Gucci, also use the platform, which has racked up $3.8 billion in total sales since it was founded.

Despite the company’s success, Venz told the news outlet that wants to keep innovating. “We are not low on ideas. So the thinking that we’ve peaked early is honestly not something that’s crossed my mind,” she says.

In 2017, for example, the business introduced a consumer shopping app called LIKEtoKNOW.it. The app lets users take a screenshot of content anywhere on the internet created by an influencer. RewardStyle will then send them links to buy the products that appear in the screenshot. The app has 2 million users and has generated $210 million in sales for its retail partners so far.

“One of the things I love about RewardStyle is that it is empowering thousands of women to do the thing I always wanted to do, which was work in the fashion and media industry,” says Venz.

Research contact: @rewardStyle