Posts tagged with "Startup"

Allswell rolls out tiny home retail concept for mattresses, bedding, and more

February 15, 2019

Bigger isn’t always better, especially when it comes to mattress prices. To celebrate its commitment to offering tiny prices married with luxe quality, Allswella one-year-old digital startup from Walmart that, in addition to mattresses, offers a chic, contemporary line of home goods—has launched a tiny home retail concept this month.

The custom-built, highly-stylized and functional house on wheels will be open to the public for viewings and shopping. Featuring the brand’s two mattresses—The Allswell and The Luxe Hybrid—among a bevy of shoppable bedding elements and social media-friendly vignettes, the home made its debut in New York City on February 7, before departing on a coast-to-coast tour.

The 238 square-foot home, custom-built by Columbus, Ohio-based  Modern Tiny Living, comprises four rooms and showcases the brand’s two signature mattresses—one in a sleeping area and one on a convertible daybed in the living area..

“We have had customers begging us to come to their cities so they could test out our mattresses,” says Allswell Brand President Arlyn Davich, adding,. “We couldn’t think of a better way to do so than … literally welcoming people into our home, allowing them to fully immerse themselves in the brand.”

Upon entering the Allswell tiny home, visitors will be encouraged to pull a surprise promo code from a “Dream Jar.” As guests explore the tiny home’s quarters, they can shop and immediately buy the Allswell mattress and bedding items they see. The “Dream Jar” discounts will range from 10%-20% off and unique codes ranging from $150-$500 off.

From a custom-tiled “It Was All a Dream” shower to a bird’s eye photobooth looking down on the master-suite mattress where visitors cans pose among pillow props and customized signs, the tiny home is also entertaining.

those that just can’t get enough, an Allswell-designed tiny home will be available for purchase beginning February 7on https://allswellhome.com/pages/tiny-home with a starting price of $100,000.

Over the course of three months, the Allswell tiny home will travel across the country, making numerous stops including: New York City, Philadelphia, Washington,DC, Atlanta, Nashville, Austin, Dallas, Los Angeles, San Francisco, and Portland (Oregon). To follow the tour, see specific dates and locations and learn when additional stops get announced, visit https://allswellhome.com/tiny-home.

Research contact: taylorf@alisonbrodmc.com

Ashton Kusher-backed Calm app is valued at $1B

February 7, 2019

Calm.com—the San Francisco-based startup that claims to have become the number-one app for sleep, meditation, and relaxation since it began doing business in 2017—has been valued at $1 billion in a funding round led by TPG Growth, the company announced on February 6.

According to Bloomberg, Calm raised $88 million in the round, which included existing investors Insight Venture Partners and Ashton Kutcher’s Sound Ventures, as well as Hollywood’s Creative Artists Agency.

The funding makes San Francisco-based Calm a major player in the wellness industry—or, as the company says, the World’s First Mental Health Unicorn. (It joins the ranks of 312 other U.S. startups that have been valued at $1 billion or more and are known as “unicorns.”)

The Calm website says that the app “helps users cope with some of the most important mental health issues of the modern age-including anxiety, stress, and insomnia.”  Among its popular features are:

  • The Daily Calm, a ten-minute meditation guided by the company’s Head of Mindfulness Tamara Levitt;
  • Sleep Stories, soothing bedtime tales for adults read by celebrities such as Matthew McConaughey, Stephen Fry, and Leona Lewis;
  • MasterClass: A series of audio classes taught by mindfulness experts; and
  • Music: Exclusive music to help users focus, relax, and sleep.

Companies such as mindfulness app Headspace and meditation wearable maker Muse have also raised money from VCs, although at lower valuations, Bloomberg reports.

“Our vision is to build one of the most valuable and meaningful brands of the 21st century,” co-founder and Co-Chief Executive Officer Michael Acton Smith said in a statement. His co-founder and co-CEO, Alex Tew, added that the company would prioritize spending on international growth and creating new content.

The app has been downloaded more than 40 million times, it said in a statement, and it has more than one million paying subscribers.

Research contact: @calm

A Danish startup offers underwear you can wear for weeks without washing

December 26, 2018

Only four men in their twenties would have come up with this concept: Underpants that don’t need to be washed for weeks.

What’s more, these undergarments work so well at repelling dirt and disgusting smells that even Mom would approve (considering you might end up in an emergency room someday).

That’s right. Four Danish innovators created a company in 2015 called Organic Basics—and it’s not about sloughing off on basic chores, like doing the wash. Instead, their innovative, continuously wearable, organic cotton garments are infused with a silver formula coating designed to kill 99.9% of all bacteria and odor—and to make frequent washing noncompulsory.

“It works. You can wear our underwear much longer before washing. You save time and money while we reduce the waste of water and energy,” 27-year-old CEO and Co-founder Mads Fibiger explains.

The team came up with SilverTech after one year of research, they explain on their website: “By spinning sustainably sourced silver thread directly into our Global Organic Textile Standard (GOTS) certified organic cotton, we were able to create heat-regulating, antibacterial, odorless underwear, socks, and tee-shirts that could be worn for longer before washing.

“SilverTech became the most crowdfunded fashion campaign in Scandinavia, so we knew very quickly that we were onto something,” they say. “Our women’s SilverTech collection launched the following year and received a similar amount of hype.”

And now, Organic Basics is back with a new generation, Silvertech 2.0—or SilverTech Active. “With SilverTech Active, the founders say, “we simply believe that working out shouldn’t hold you back.

The new underwear is made from sweat-wicking recycled nylon infused with the sustainable silver treatment Polygiene for odor control.  The safe, bluesign-approved treatment is made from recycled electronic, industrial, and photographic silver waste. It uses low concentrations of silver salt (silver chloride) to keep the fabric fresh.

“We use mechanically recycled nylon which is extremely sustainable as a textile choice. The nylon’s raw material is made from mechanically recycled nylon developed in Italy from post-industrial waste fiber, yarn from spinning factories, and waste from weaving mills. And we use a seamless knitting technology—making the garment comfortable to wear even for longer periods of time.”

According to an article by Business Insider, Organic Brands is betting on a younger generation of consumers to choose their sustainable underwear over iconic brands like Calvin Klein and Diesel.

And time seems to be on their side. A 2015 study from Nielsen shows that 66% of global consumers are willing to pay more for a sustainable brand, and among Millennials that number is even higher, 73%.

The underwear is not cheap, so it’s a good thing that these garments are long-lasting: A two-pack of SilverTech Boxers for men costs $64 while a two-pack of Thong for women goes for $56. So far, the company has sold more than 200,000 underwear products to approximately 50,000 customers.

Research contact: christoffer@organicbasics.com