February 15, 2019
Bigger isn’t always better, especially when it comes to mattress prices. To celebrate its commitment to offering tiny prices married with luxe quality, Allswell—a one-year-old digital startup from Walmart that, in addition to mattresses, offers a chic, contemporary line of home goods—has launched a tiny home retail concept this month.
The custom-built, highly-stylized and functional house on wheels will be open to the public for viewings and shopping. Featuring the brand’s two mattresses—The Allswell and The Luxe Hybrid—among a bevy of shoppable bedding elements and social media-friendly vignettes, the home made its debut in New York City on February 7, before departing on a coast-to-coast tour.
The 238 square-foot home, custom-built by Columbus, Ohio-based Modern Tiny Living, comprises four rooms and showcases the brand’s two signature mattresses—one in a sleeping area and one on a convertible daybed in the living area..
“We have had customers begging us to come to their cities so they could test out our mattresses,” says Allswell Brand President Arlyn Davich, adding,. “We couldn’t think of a better way to do so than … literally welcoming people into our home, allowing them to fully immerse themselves in the brand.”
Upon entering the Allswell tiny home, visitors will be encouraged to pull a surprise promo code from a “Dream Jar.” As guests explore the tiny home’s quarters, they can shop and immediately buy the Allswell mattress and bedding items they see. The “Dream Jar” discounts will range from 10%-20% off and unique codes ranging from $150-$500 off.
From a custom-tiled “It Was All a Dream” shower to a bird’s eye photobooth looking down on the master-suite mattress where visitors cans pose among pillow props and customized signs, the tiny home is also entertaining.
those that just can’t get enough, an Allswell-designed tiny home will be available for purchase beginning February 7on https://allswellhome.com/pages/tiny-home with a starting price of $100,000.
Over the course of three months, the Allswell tiny home will travel across the country, making numerous stops including: New York City, Philadelphia, Washington,DC, Atlanta, Nashville, Austin, Dallas, Los Angeles, San Francisco, and Portland (Oregon). To follow the tour, see specific dates and locations and learn when additional stops get announced, visit https://allswellhome.com/tiny-home.
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