Posts tagged with "Starts on November 12"

Streaming bundle of Disney+, Hulu, and ESPN+ will cost $12.99/month

August 9, 2019

Walt Disney CEO Robert Iger wants to ensure that” The Happiest Place on Earth” for U.S. entertainment viewers is the spot in front of their  television screens: He just announced that the company’s new .content-streaming service will include Disney Plus, and ESPN Plus, as well as Hulu—and will cost just $12.99 per month.

The service will be available starting November 12, according to a report by CBS News.

That’s almost twice the monthly fee that Disney projected in April, when the company said the Disney Plus alone would cost $6.99 per month, or well below the $12.99 monthly fee charged by Netflix for its most popular streaming plan. But because Hulu and ESPN Plus cost about $6 and $5 per month, respectively, the bundle of three services represents a $5 monthly savings—and the price is a “wash” when compared with the most popular plan offered by Netflix. 

By bundling the three services, Disney is taking aim at Netflix and Amazon Prime Video with a combination of family-friendly content, new TV shows and sports broadcasts, CBS News notes.. Netflix’s premium plan is $15.99 per month, while its most popular plan is $12.99 per month. Amazon Prime Video is available to consumers who pay $119 per year for Amazon’s Prime service.

The goal, Iger said on a Tuesday, August 7, conference call with investors and media, is to “have general entertainment, we’ll call it Hulu, more family-like entertainment, which is Disney+, and sports.”

He added, “And that bundle that we’re creating, that $12.99 bundle, where you can buy all three offers consumers tremendous volume, tremendous quality, and tremendous variety for a good price.”

Disney has said its 2019 movies and all films released afterwards will be streamed only on Disney Plus. That includes “Captain Marvel,” which came out earlier this year; “Avengers: Endgame,” which debuts in late April; and the upcoming “Toy Story 4; as well as the ” live-action movies, “The Lion King” and “Aladdin;” and “Star Wars Episode IX.”

Research content: @Disney