Posts tagged with "SpaceX"

Fashionistas mock SpaceX’s ‘half-finished Power Ranger’ space suit

June 2, 2020

On Saturday afternoon, May 30, in a first for U.S. private industry, SpaceX, launched a pair of NASA astronauts into the thermosphere—about 200 to 240 miles above the Earth’s surface.

The Elon Musk-led space company put on a big show. Clad in futuristic space suits courtesy of SpaceX, NASA astronauts Bob Behnken and Doug Hurley got the red carpet treatment as they made their way to a NASA logo-adorned Tesla Model X that drove them to the historic launch complex 39A at the Kennedy Space Center in Florida.

However, Futurism reports, while the technology was flawless—and the flight docked without a hitch with the International Space Station on Sunday— the astronauts weren’t properly dressed for the occasion, according to fashion mavens.

“A boxy white top with minor detailing, paired with boxy white pants with minor detailing?” GQ Contributing Writer Tyler Watamanuk wrote in a recent article for the men’s lifestyle magazine—condemning SpaceX’s design choices.

This is the International Space Station, not Everlane!” Watamanuk added, pointing out that “in some ways, the design feels deliberately trend-adverse, paying no mind to contemporary style or even the larger world of design.”

“It looks like car upholstery,” Gizmodo staff reporter Whitney Kimball wrote in a post that Futurism picked up. “It looks like Tron. It looks like a half-finished Power Ranger. It looks like a Tesla-sponsored NASCAR tracksuit.”

Other fashionistas were kinder to the design.

“Actually, what the SpaceX suits evoke most of all is James Bond’s tuxedo if it were redesigned by Tony Stark as an upgrade for [‘Star Trek’ captain] James T. Kirk’s next big adventure,” Vanessa Friedman, chief fashion critic for The New York Times, wrote in a Thursday commentary piece.

“They do not have the dangling hoses, knobs, and wires of the traditional suits,” she added.

According to Futurism, the suit’s designer is Jose Fernandez, a Hollywood costume veteran who worked on movies including “The Avengers” and “Batman v Superman.” The flashy design was reverse-engineered to meet space travel requirements—not the other way around.

But speaking of dangling hoses and knobs, NASA’s own take for its upcoming Artemis missions to the Moon looks strikingly different. The agency’s Orion Crew Survival System suit features a traffic pylon-orange design with NASA-blue trim.

The boots look like a pair of futuristic Adidas. The helmet evokes the Apollo missions. And the gloves could basically be worn snowboarding, from a purely aesthetic point of view, Futurism notes. It’s liquid cooled, custom-fitted to each astronaut, and features a survival kit including a life preserver, rescue knife, flashlight, whistle, and light sticks.

In short, the Orion design is  a freakin’ space suit that’s ready for anything. Function takes precedence over form; it was designed to look like a space suit—not a tuxedo.

Research contact: @futurism

Pedal to the metal: Elon Musk dares California to arrest him as Tesla plant reopens

May 13, 2020

He has challenged the laws of mobility and gravity with his companies, Tesla and SpaceX, so why should Elon Musk bend to the laws of Alameda County, California?

This week, Musk has escalated his war with Alameda officials—tweeting that he is reopening Tesla’s manufacturing plant there despite a local ban by authorities who believe it’s not safe to do so.

If county officials don’t like it, Musk said, they can arrest him, according to a report by Fast Company. Indeed, he tweeted on May 11, “Tesla is restarting production today against Alameda County rules. I will be on the line with everyone else. If anyone is arrested, I ask that it only be me.”

Indeed, he says, county officials are illegally flaunting California law. Also on Twitter, Musk noted, “Yes, California approved, but an unelected county official illegally overrode. Also, all other auto companies in US are approved to resume. Only Tesla has been singled out. This is super messed up!”

The tweet and decision to reopen Tesla’s only U.S. plant come after a dramatic weekend, during which Musk threatened to move the company’s headquarters from California to Nevada or Texas, Bloomberg reports.

The threat came after California Governor Gavin Newsom gave the okay last week for manufacturers in the state to start operations again, but Alameda County officials overruled that decision. It should be noted, however, that Governor Newsom granted local authorities the power to remain more restrictive with their stay-at-home orders than the state’s as a whole, essentially allowing them to decide when certain types of businesses can reopen in their areas.

That did not sit well with Musk, and Tesla then sued Alameda County over the weekend.. In response, Alameda County health officials issued a statement saying they were aware Tesla’s plant was reopening and hoped the company would choose to comply with local stay-at-home rules “without further enforcement measures.”

According to Fast Company, after Musk announced the Tesla plant would reopen, employees at the plant were emailed a memo announcing their furlough ended on Sunday and that they will be contacted within 24 hours with their return-to-work start date. Tesla said those who aren’t comfortable returning to work can stay at home—but they will be on unpaid leave and lose any jobless benefits.

The news outlet says that, since lockdown orders began, Musk has been the most vocal billionaire demanding people get back to work—going so far as to channel Trump in random outbursts on Twitter ranting against stay-at-home orders.

Research contact: @FastCompany

From fantastical to familiar: Elon Musk portends new products—and Metaculus takes heed

January 15, 2019

Elon Musk is visionary and a pioneer. He is known for making bold predictions—and then, for going on to invent, design, and produce exactly what he has portended. In doing so, since 2002, he has become either the founder or co-founder of a slew of futuristic companies, from Neuralink to SpaceX to Tesla.

Hence, when Musk anticipates or forecasts a new development, most of us sit up and take notice—and if we are even smarter, we take notes.

For example, back in April 2017, Musk said that, by 2021, his brain-computer interface company Neuralink would release a viable product for treating brain injuries. Two years before that, he predicted that the electronic vehicle manufacturer Tesla would eventually grow as big as Apple—a company that was then worth $700 billion.

Now, to help us all keep track of one of one of his biggest claims, a website called Metaculus—built by a community dedicated to generating accurate predictions about future real-world events by aggregating the collective wisdom, insight, and intelligence of its participants—has created an interactive timeline that tracks all of Musk’s predictions for the future.

According to the website Futurism, among the predictions already filed away by the Metaculus team: Musk’s hunch that we all live in a simulation; his conjecture that there’s a 70% likelihood that he’ll move to Mars; and his prophesy that SpaceX will shuttle a million colonists to Mars by 2120.

In the site’s new Musk timeline, Metaculus also includes predictions that are relevant to Musk’s companies. For instance, only 17% of Metaculus voters agree that we live in a simulation. And unfortunately for Musk, the community that thinks there’s only a 7% chance that Tesla will become the world’s largest car manufacturer by 2035.

So far, Futurism reports, the Metaculus community has been correct nine times and incorrect three times about predictions related to Musk; and the validity of another 13 predictions has yet to be determined.

The community voted that there was only a 3% chance that Musk would be sanctioned for tweeting about taking Tesla private, while his tweet actually prompted two federal investigations. The Metaculus community also incorrectly guessed that SpaceX would land a Falcon 9 rocket on a barge by March 2016 and that Tesla would not be profitable in Q3 of 2018.

However, the community was right on the nose when it found a 9% probability that Elon Musk’s boy-sized submarines would prove useful in that whole cave rescue debacle.

Overall, Musk is more optimistic about the future of technology than the Metaculus community. For instance, Musk thinks there will one million Martian colonists by 2120. Metaculus voters say there’s just a 43% chance that humans will sustain any sort of “off-world presence” by 2100.

But you have got to dream it, before you do it, right? And with his boundless imagination and worldwide following, we would bet on Musk to help us live the dream.

Research contact: @DanRobitzski

Musk considers taking Tesla private

August 9, 2018

Tesla—which has evolved from an audacious and aggressive Silicon Valley electric-car manufacturer founded in 2003 to a $63 billion colossus just eight years after going public—could be reversing course to go private.

A final decision has not yet been made, Chief Executive Elon Musk told his employees in an August 7 email posted on the company’s official website.

As a public company,” Musk wrote, “we are subject to wild swings in our stock price that can be a major distraction for everyone working at Tesla, all of whom are shareholders. Being public also subjects us to the quarterly earnings cycle that puts enormous pressure on Tesla to make decisions that may be right for a given quarter, but not necessarily right for the long-term. Finally, as the most shorted stock in the history of the stock market; being public means that there are large numbers of people who have the incentive to attack the company. “

Basically, he said, “I’m trying to accomplish an outcome where Tesla can operate at its best, free from as much distraction and short-term thinking as possible, and where there is as little change for all of our investors, including all of our employees, as possible.

Musk envisions that being private would mean four things for “all shareholders, including employees”—among them:

Musk ended the email on a positive note, with no timeline for the decision or the final move. “This proposal to go private would ultimately be finalized through a vote of our shareholders. If the process ends the way I expect it will, a private Tesla would ultimately be an enormous opportunity for all of us. Either way, the future is very bright and we’ll keep fighting to achieve our mission,” he stated.

Research contact: Press@tesla.com

Most Americans are not up for space tourism

June 8, 2018

It’s summertime and many of us want to “get away from it all”—but not so far away that we see Earth in our rear-view mirrors. While a host of companies are trying to make space tourism a consumer trend—among them, Sir Richard Branson’s Virgin Galactic, Jeff Bezos’ Blue Origin and Elon Musks’s SpaceX—most U.S. adults say they would not want to go up to (and past) the wild blue yonder, based on findings of a poll conducted by Pew Research Center and released on June 7.

About four-in-ten Americans (42%) say they would definitely or probably be interested in orbiting the Earth in a spacecraft in the future, while roughly six-in-ten (58%) say they would not give it a go.

Interest in space travel is highest among those who are young at heart and men. A majority (63%) of Millennials are on-board with the idea; however only minorities of Gen Xers (39%) and Baby Boomer (27%) would be interested. About half of men (51%) say they would be interested in orbiting the Earth in a spacecraft, compared with one-third of women (33%).

Among the 42% of Americans who said they would be interested in traveling into space, the most common reason given (by 45% of respondents) was to “experience something unique.” Smaller shares of this group said they would want to be able to view the Earth from space (29%) or “learn more about the world” (20%).

Among the 58% who said they would not want to orbit the Earth aboard a spacecraft, equal shares said the main reason was that such a trip would be either “too expensive” (28%) or “too scary” (28%) or that their age or health wouldn’t allow it (28%).

Men were more likely than women to say the main reason they would not be interested in orbiting the Earth in a spacecraft was that it would be too expensive (37% vs. 22%), but women were more inclined than men to say they would not want to go because it would be too scary (34% vs. 18%).

The respondents also talked about their expectations for space tourism in the next 50 years. The public is split over whether this will happen, with half saying that people will routinely travel in space as tourists by 2068 and half saying this will not happen. Americans are more skeptical about the possibility of colonies on other planets – an endeavor championed by space entrepreneurs Elon Muskand Jeff Bezos. About one-third of Americans (32%) say people will build colonies on other planets that can be lived in for long periods by 2068.

Research contact: info@pewresearch.org

Reputation poll: Apple needs polishing

March 14, 2018

The Apple and Google corporate brands have lost their elan—while Elon Musk’s Tesla is rocketing higher after launching a red Roadster into deep space and Amazon continues to ride high at number one in the Harris Poll Reputation Quotient for the third consecutive year.

Since 1999, the Reputation Quotient has quantified the reputation ratings for the 100 most visible U.S. companies, according to Harris.

Specifically, in a survey of about 26,000 U.S. adults, iPhone manufacturer Apple dropped to number 29 this year from its previous position at number five, and Google dropped from number eight to number 28. Apple had ranked at number two as recently as 2016.

John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google plummeted was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out Google Maps or Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

“Google and Apple, at this moment, are sort of in valleys,” Gerzema said. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”

Meanwhile, Gerzema attributed Amazon’s continued high ranking to its expanding footprint in consumers’ lives, into areas such as groceries via its Whole Foods acquisition.

Elon Musk’s Tesla climbed from number nine to number three on the strength of sending its Roadster into space aboard a SpaceX booster—despite fleeting success delivering cars on time on Earth, Gerzema told Reuters.

He’s a modern-day carnival barker—it’s incredible,” Gerzema said of Musk. He noted that the Tesla CEO “is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”

This year’s top ten rankings go as follows: Amazon, Wegman’s Food Markets, Tesla Motors, Chick-fil-A, Walt Disney, HEB Grocery, United Parcel Service, Publix Super Markets, Patagonia, and Aldi.

Last place went to Japanese auto parts supplier Takata, which distributed air bags that inflated with too much force—allegedly causing 22 deaths and hundreds of injuries, and prompting the largest recall in automotive history.

Research contact: @StephenNellis