Posts tagged with "Snap Originals"

Snap plans launch of gaming platform in April

March 18, 2019

The U.S. technology and camera company, Snap, finally will introduce its widely discussed (but never-disclosed) gaming platform at a summit for content and developer partners in Los Angeles on April 4, Cheddar has reported.

The mobile game platform, internally code-named “Project Cognac,” will feature several games that outside developers have designed specifically to work in the multimedia Snapchat app, according to a person familiar with the matter, Cheddar said.

In addition, the company will launch more videos similar to the augmented reality Snap Originals that it began posting last October.

An invitation to the event that was seen by Cheddar includes the tagline, “Less talk. More play.”—a nod to the gaming platform.

To help bolster its push into the games sector, Snap last year acquired a small Australian gaming studio called Prettygreat for $8.6 million, according to financial documents obtained by Cheddar. One of the employees of Prettygreat was behind the hit mobile games “Fruit Ninja” and “Jetpack Joyride.”

Snap also already has demonstrated its interest in gaming by launching a handful of its own lightweight, augmented reality games—called Snappables— early in 2018.

A year earlier, the Chinese tech giant Tencent—known for its popular messaging platform WeChat, as well as such games as “League of Legends”—acquired roughly 10% of Snap’s publicly traded shares.

Games could provide a new source of revenue for Snap, Cheddar notes—either through in-app purchases or advertising.

A Snap spokesperson declined to comment on the record for the Cheddar story.

Research contact: @cheddar

Mutt shots: Snapchat offers lenses for dogs

December 27, 2018

The Internet already is a dog-eat-dog world, with pooches worldwide vying for “top dog” (and top money) on such sites as Facebook, Instagram, and YouTube.

Now, Snapchat has introduced special lenses that will help proud owners to digitally dress up their hounds for the holidays in reindeer ears, eyeglasses, pepperoni pizzas, and even butterflies.

To try them out, PC Magazine advises, simply open the Snapchat camera and press on the screen to open the lens carousel, as usual. Scroll through the carousel until you find a lens with a little blue pawprint icon on it, aim your camera at your dog, and prepare to say “aww.”

Dog lovers have been “barking mad” since October, when Snapchat brought cat-friendly lenses to its platform, but left out filters for Fido. With both available as of this week, we can expect more varieties (and maybe a few filters for our iguanas and parrots?).

Appealing to dog and cat owners might just help Snapchat offset declining user engagement on the platform, PC Magazine reports. The company also recently introduced Snap Originals, five-minute exclusive shows that feature new episodes everyday. Originals can be found in the “Discover” section of the app or via Snapchat search.

Research contact: @Snapchat