December 31, 2018
If the “merry” and the “happy” have skedaddled from your holiday season as a result of one too many glasses of eggnog or champagne—or a case of the flu—Pedialyte says it has just the solution (literally) in a new drink for the adult market.
The company, a subsidiary of Abbott Laboratories, has launched Sparkling Rush, which it describes as “advanced rehydration with a fizz, with an optimal balance of electrolytes and carbohydrate to prevent mild to moderate dehydration.” Free of artificial colors, the clear rehydration drink comes in grape and cherry effervescent flavors—stored for on-the-go use in convenient powder packs that can be poured into a glass of water and activated in ten seconds.
“The holiday season is unfortunately rife with dehydration pitfalls,” Pedialyte says in a December 19 release. “With flu season in full effect, air travel to visit loved ones, and even those late nights out with friends, you’ve got a recipe for your body to lose more water than it takes in—causing dehydration. Losing water also means losing electrolytes—essential minerals like sodium and potassium that are responsible for maintaining proper fluid levels in your body, balancing your blood’s pH levels, and firing signals to your nerves and muscles. Dehydration can bring on a headache, fatigue, even dizziness, which is no way to celebrate.”
And a glass of tap water won’t do the job nearly as fast, because it won’t provide enough of the electrolytes that your body is missing. What’s more, the company claims, while some people turn to sports drinks for those essential minerals, “the leading ones aren’t optimized for rehydration like Pedialyte. They are higher in sugar and lower in sodium, and may actually make dehydration worse.”
Specifically, the company asserts, “Each Pedialyte product has at least 1,030 milligrams of sodium and no more than 25 grams of sugar per liter; while leading sports drinks contain an average of 460 milligrams of sodium and 58 grams of sugar per liter.
The new product is available at Target and Meijer grocery stores nationwide, as well as online at Amazon
Research contact: @AbbottNews