October 4, 2019
When Prince released his chart-topping song, Little Red Corvette, in 1983, Chevrolet already was gearing up for its 1984 C4 model—which would sell more units (51, 547) than in any year since 1979 (53,807); and would not be topped again.
In fact, just 18,789 Corvette C7 units sold in 2018; and fewer than 10,000 have left dealerships this year so far, according to the website CorvSport.
Now, the automaker intends to revive and expand the cult audience for its sports car with some unique tweaks to its design, Bloomberg reports. The 2020 Chevrolet Corvette Stingray Convertible, which the company launched on October 2 at the Kennedy Space Center in Florida, is the first Vette in history to have a hard, retractable roof, rather than one made of canvas. Chevy is hoping that younger drivers will find the design appealing—creating a whole new generation of loyal buyers.
The hardtop on the new mid-engine Corvette Stingray Convertible folds “seamlessly” into the body, as Bloomberg describes it—maintaining the fighter jet-inspired lines of the coupe version, providing a quieter cabin; and offering the same storage space as the coupe, even with the top down.
That’s 12.6 cubic feet, or enough to stow two sets of golf clubs in the trunk during open-air driving. An additional storage compartment in the front of the car, like those found in Lamborghinis, fits a single, carry-on roller bag and laptop case.
“Our goal from the beginning was to make sure customers didn’t have to sacrifice any functionality, performance, or comfort when choosing the hardtop convertible,” Josh Holder, Corvette program engineering manager, said in a written statement to the business news outlet about the new car.
Indeed, Bloomberg says, by transplanting the engine to the middle of the car, evening out its center of balance, General Motors is positioning it to handle better on the track and take on the likes of Porsche, Ferrari, and Lamborghini.
Pricing on the entry-level 2020 Chevrolet Corvette Coupe starts at $59,995. The starting price on the entry-level convertible is $67,495. Whether car collectors and new fans will be willing to shell out that money for a Chevy rather than a luxury brand is yet to be seen.
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