Posts tagged with "Press release"

Space Force drops first recruitment video: “Maybe your purpose on this planet isn’t on this planet”

May 12, 2020

The United States Space Force has released its first recruitment video—a 30-second clip that encourages potential recruits to ponder joining the newest independent branch of the U.S. military at this “incredibly exciting time.”

“Maybe your purpose on this planet isn’t on this planet,” the video suggests..

In a press release, the agency explains, “The FY20 National Defense Authorization Act approved a new, independent Space Force within the Department of the Air Force. As this new military branch takes shape in 2020, we’ll be recruiting the brightest minds in science, technology, aerospace, and engineering to meet its needs. Join us. The future is where we’ll make history.”

“Some people look to the stars and ask, ‘What if?'” a narrator is heard over footage of a man looking up at the sky. “Our job is to have an answer.”

The video then shows a montage of military personnel working within the new military branch, interposed with images of space. Available jobs include: Space Operations Office, Fusion Analyst, and Intelligence Officer.

According to a report by CBS News, even before the video was posted, officials said they’ve received lots of interest. The Secretary of the Air Force, Barbara Barrett, said during a livestream presented by the Space Foundation on May 6 that “there’s been an avalanche of applicants.”

As of that day, there were 88 “commissioned space professionals” working within the Space Force,  Barrett said, and the number is expected to grow “substantially” by the end of 2020. The service’s “total force” is projected to eventually be approximately 16,000 strong.

The recruitment video dropped just one day after Netflix released the new teaser trailer for its upcoming comedy series “Space Force,” starring Steve Carell. The show revolves around Carell’s character, a fictitious four-star general who is tasked with starting up the military branch. The

Chief of Space Operations, General John Raymond said in a less serious moment at the end of the press release,  “The one piece of advice I’d give to Steve Carell is to get a haircut. He’s looking a little too shaggy if he wants to play the Space Force Chief.”

Research contact: @SpaceForceDOD

Baby Magnolia wins Gerber’s 10th annual photo search with joyful smile and warm personality

May 11, 2020

Gerber, the leading purveyor of baby foods in the United States, has chosen a one-year-old girl from Ross, California, as the winner of its 10th Annual Photo Search, the company announced in a press release on May 8. Magnolia Earl—the first adopted child to win the contest—captured the hearts of the judging panel with what they described as “her joyful expression, playful smile and warm, engaging gaze. “

Baby Magnolia was chosen as the 2020 Gerber Spokesbaby from more than 327,000 entries submitted through photosearch.gerber.com where families could upload photos and videos, and share stories. “As the newest Gerber Spokesbaby, Magnolia represents every Gerber baby, and her family’s story serves as a reminder of what unites all parents and drives everyone at Gerber: the promise to do anything for baby,” the Arlington, Virginia-based company said.

“Magnolia has brought so much joy to everyone she meets. Her personality is beyond happy and joyful,” said Courtney Earl, Magnolia’s mother. “On May 9th, 2019 we received a call from the adoption agency that there was an expectant mom [who] was in labor and wanted to talk to us! We pulled off the highway, got a chance to connect with her amazing birth parents, and a few hours later, this sweet baby girl was born. Adoption is incredibly special to our family’s story. Winning Photo Search is an opportunity to tell Magnolia’s story and shed light on all the beautiful and different ways families are made.”

Magnolia celebrated her first birthday on May 9, this past weekend. She has two older sisters, Whitney (12); and Charlotte (8), who also is adopted.

“Our Gerber family of farmers, factory workers, employees and customers are all united in our pursuit to do everything and anything for baby. We believe every baby is a Gerber baby and standing behind our babies has never mattered more than it does now,” said Bill Partyka, President and CEO, Gerber. “At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology.”

Launched in 2010, Photo Search was inspired by the countless photos received over the years from parents who see their little ones in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook. Photo Search celebrates babies and families from all backgrounds, highlighting the belief that every baby is a Gerber Baby.

“Photo Search is a moment of celebration that so many families look forward to each year. And this year – perhaps more than ever – the Gerber family is thrilled to celebrate with Magnolia and her family, and with families across America,” said Kelly Schneider, a spokesperson for Gerber. “The COVID-19 pandemic has made all of us feel more isolated than ever before, so finding new ways to feel connected has never mattered more.”

In addition to the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, Magnolia and her family were rewarded a $25,000 cash prize, $1,000 in Gerber Childrenswear, $1,000 from Walmart and phones with a year of free unlimited service from Verizon—all to provide the best possible start for baby.

“Each of these organizations shares our commitment to families and our belief in the importance of connection and community,” said Partyka. “We consider them a part of our Gerber family and we are grateful to them for helping us make Magnolia’s big day even more special.”

Research contact: gerber.com

State DOC rejects 4,600 face masks for inmates donated by Citizens for a Pro-Business Delaware

April 30, 2020

Following weeks of refusal by the Delaware State Department of Correction (DOC) to provide personal protective equipment (PPE) to prison inmates; on April 30 , Citizens for a Pro-Business Delaware (CPBD) denounced the state in a press release for rejecting its donation of 4,600 face masks.

After distributing 10,000 masks to frontline healthcare workers and vulnerable populations throughout Delaware;  CPBD secured an additional 4,600 face masks, which the group immediately offered to the DOC in the wake of the first inmate death from the virus at the James T. Vaughn Correctional Center for men near Smyrna, Delaware, earlier this week.

After initially accepting CPBD’s offer, the DOC reversed its decision and rejected the masks just four hours later—after agency officials informed the office of DOC Commissioner Claire DeMatteis, a political appointee of Governor John Carney, who has been criticized by CPBD for his handling of the COVID-19 crisis.

CPBD castigated the state’s rebuff, saying: “The DOC’s rejection of the PPE comes as the agency has still failed to provide face masks to all 4,200 inmates in its facilities, despite updated Centers for Disease Control guidelines that recommend wearing face coverings to slow the spread of the virus.

“With prisons across the country emerging as vectors for transmission of the deadly coronavirus, civil rights organizations including the ACLU and the NAACP have urged state officials to take steps like providing masks to mitigate the risk of coronavirus in correctional facilities.

“Delaware’s prisons are disproportionately filled with people of color, and racial breakdowns of the state’s coronavirus cases show that Black and Hispanic Delawareans are being infected with the coronavirus at a drastically higher rate than white residents.”

Said Pastor Dale Dennis II of Hoyt Memorial CME Church in Wilmington, “People of color make up over 60% of Delaware’s prison population—but less than 40% of our residents. We know that black and brown folks have been the victims of historic, systemic injustices at the hands of our criminal justice system, but the coronavirus crisis has put those that are incarcerated at a different level of vulnerability. I am joining the calls from many Pastors across the State for the DOC to provide the care that they would want to receive and protect our brothers and sisters, mothers and fathers housed in their correctional care.”

Research contact: @ProBusinessDE

You want fries with that? McDonald’s aims to personalize drive-thru menu boards

March 27, 2019

Chicago-based fast-food monolith McDonald’s announced on March 25 that, in its largest acquisition in 20 years, it will spend $300 million to acquire the Israeli company Dynamic Yield—a leader in personalization and decision logic technology, according to a report by Bloomberg.

With the new technology, McDonald’s envisions that it can change up the food it offers on its electronic menu boards, depending on factors such as the weather–coffee on cold days and McFlurries on hot days, for example—or the time of day, current restaurant traffic, trending items, or regional preferences.

What’s more, the menus will be able to instantly suggest and display additional items for a customer’s order based on his or her current selections.

“This will enable McDonald’s to be one of the first companies to integrate decision technology into the customer point-of-sale at a brick and mortar location,” the fast food chain stated in a press release.

McDonald’s tested this technology in several U.S. restaurants in 2018. Upon closing of the acquisition, McDonald’s will begin to roll it out at the chain’s drive-thru at restaurants in the United States in 2019; and then expand it to other top global markets.

McDonald’s also will begin work to integrate the technology into all of its digital customer experience touchpoints, such as self-order kiosks and McDonald’s Global Mobile App.    

“Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms,” said McDonald’s CEO Steve Easterbrook, adding, “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalized experiences for our customers.”

Upon closing, McDonald’s will become sole owner; and will continue to invest in Dynamic Yield’s core personalization product and world-class teams. Dynamic Yield will remain a stand-alone company and employees will continue to operate out of offices around the world. Dynamic Yield also will continue to serve current clients and attract future prospects.

Research contact: @McDonald’s