Posts tagged with "Prada"

Everything old is new again: Why young men are dressing old school

June 25, 2020

First it was Peaky Blinders; then, Harry Styles. Now ,flat caps, tailoring, and tank tops are back in fashion for a new generation, The Guardian reports. In fact, in the world of fashion, it is grandfathers who are having their day.

The grandpa look extends to all the usual items you might associate with the older man: jeans, collar shirts and cardigans, tank tops, and loafers. But this time they have been styled for a new generation.

Leaning heavily on the flat capped-influence of the TV show, Peaky Blinders, the look is something that’s been taken up by the spawn of celebrities (Brooklyn Beckham and Rocco Ritchie); as well as actors like Chris Evans (he made a cable knit sweater go viral in the filmKnives Out) and Armie Hammer.

Singer Harry Styles has carved out a niche in bespoke Gucci outfits. Indeed, as Esquire puts it: “Harry Styles is dressed like the man your grandma secretly obsessed over.”

During the menswear shows early in the year, the streets resembled a ballroom dance class for the over 65s: They were full of chic male fashionistas wearing more mules than trainers; more houndstooth coats than Puffas; and double breasted blazers instead of parkas, the Guardian notes.

A buttoned up, grandad-style of tailoring continued at the shows of Prada, Dior Men’s and Louis Vuitton, while the show from Bode  had a definite vaudeville septuagenarian air about it.

Indeed, according to The Guardian, the “set” was a community garden project (read: “cool allotment”), the collection featured a suit which looked like a pair of pyjamas, there were neckerchiefs, crocheted jackets, scarves with marbles attached, gardening gloves, and lots of animal-associated items (a bag shaped like a fish, sheep patterns, cow print). The brand promote an idea of nostalgia, repurposing quilts from the Victorian era.

Lovers Rock, a collection from Grace Wales Bonner, featured flat caps, roll necks and fleece jackets that were influenced by the older generation. “It’s a reflection of my family on my father’s side,” she said. “My grandad came from Jamaica in the 1950s.”

“It’s about retreating into a wardrobe that won’t be recognizable to anyone under 25,” says Esquire’s Digital Style Editor Murray Clark. “Wide pleated trousers of the thirties, … sweater vests, and so on. It’s not new per se, but to Gen Z, this is new, and a stitch beyond their cultural reference points.”

Research contact: @guardian

 

The humble lanyard gets a high-fashion makeover

September 25, 2018

Lanyards used to be what we made in summer camp and brought home to mom. Today, they are what we wear to work. Our corporate IDs dangle off clips at the end of manufactured, ribbon lanyards—giving us access to high-security areas and identifying us as we pass security.

They are not pretty, but they make us look authoritative, accredited, and authenticated. That was until recently, when the humble lanyard went high fashion, according to a September 24 report by The Guardian.

Now, it seems to be cool to look uncool the news outlet says.

Indeed, three fashion houses recently introduced their own take on the humble lanyard:

Other brands have fallen for the workaday item – ironically, at a price most employees could never afford, The Guardian reports: A Balenciaga leather lanyard will set you back £195 (US$256); its cotton cousin, £175 (US$230). Virgil Abloh’s Off-White fashion line also  has previously mined the around-the-neck look.  Its lanyard wallet costs £305 (US$400)—and has sold out. Streetwear brands Supreme and Palace have their versions, too.

Indeed, lanyards – like socks and bumbags before them – offer a gateway into designer brands. They offer scope for multiple logos to promote the brand, too. Expect to see them all over social media soon, The Guardian says.

Research contact:  @ellsviolet