Posts tagged with "PPE"

‘Summit’ talks: What on Earth is the ‘Boyfriend Cliff’?

July 22, 2020

On July 20, New York Governor Andrew Cuomo unveiled a detailed, colorful poster entitled New York Toughdepicting the surge of the coronavirus pandemic within the state as a steep mountain that New Yorkers worked hard to flatten by their cooperative actions to shelter in place, shut down all nonessential businesses, test for the virus, social distance and wear masks; and support the healthcare heroes who work at the front.

But in addition to this familiar visual metaphor, Claire Lampen, a writer for New York Magazine’s The Cut, noted that the poster “…also features a bunch of highly specific yet bewildering symbols: ‘Winds of Fear’ bluster around the mountain as the crisis builds; a mask mandate at the mountain’s peak helps usher New York into its first phase of reopening; and the economy, portrayed as a river (?), feeds into the “Sea of Division” (??).

However, “perhaps the most perplexing detail,” Lampen says, “is the “Boyfriend Cliff”—represented by a little crag [midway up the right side of the mountain] with a small man dangling from its tip.”

“Is the ‘Boyfriend Cliff’ where we dispose of … boyfriends once we are through with them? Does the ‘Boyfriend Cliff’ refer to a boyfriend named Cliff?” she asks.

Or does the “Boyfriend Cliff” symbolize your relationship falling off a cliff when you and the significant other you don’t live with, who (again) may not be a boyfriend, realize you won’t be seeing each other for a few months due to social-distancing recommendations.

Some think it’s a personal reference made by the governor. For example, Syracuse.com seems pretty certain the “Boyfriend Cliff” harks back to a comment Cuomo previously made at a press conference, concerning his daughter Mariah Kennedy Cuomo, her boyfriend (not named Cliff), and the Cuomo family’s Spaghetti Sundays.

Chrissy Teigen, who weighed in on Twitter, seems to agree with this reading. She reminded Cuomo that he had claimed to “like the boyfriend,” prompting Cuomo to clarify, “We do like the  boyfriend. Alll boyfriends face a steep climb.”

The Cut contacted Cuomo’s office for answers. Two days later, Peter Ajemian— Cuomo’s senior deputy communications director—offered an explanation. According to Ajemian, the “Boyfriend Cliff” is simply “an ongoing‎, playful bit the governor has been doing publicly with his family over the past few months to help lighten spirits during an incredibly difficult time.” And why a cliff? There is so much we still don’t know.

Research contact: @TheCut

Trump has an Achilles heel—and Democratic advertisers finally know how to use it to advantage

July 3, 2020

After more than a year of polling, focus groups, and message testing against the president, there’s a growing consensus about what damages Trump —and what doesn’t, David Siders of Politico reports.

Indeed, President Donald Trump wasn’t even halfway through his May 20 speech in Tulsa, Oklahoma, when Democratic advertisers in Washington, D.C. and New York knew they had struck gold: They didn’t focus on the president’s rants about descending a ramp at West Point. or drinking a small glass of water with two hands—or even on his use of the term, Kung Flu, to describe the pandemic.

Instead, Politico notes, they ads zeroed in on Trump’s admission that he urged officials to “slow the [coronavirus] testing down.”

It’s a reflection of a growing consensus among Democrats about what kind of hits on Trump are most likely to persuade swing voters — and which ones won’t. As in 2016, ad makers are focusing on Trump’s character. But unlike four years ago, they are no longer focusing on his character in isolation. Rather, they are pouring tens of millions of dollars into ads yoking his behavior to substantive policy issues surrounding the coronavirus, the economy, and the civil unrest since the death of George Floyd.

“You can’t chase the Trump clown car,” said Bradley Beychok, president of the progressive group American Bridge 21st Century PAC, which claims to be “the largest opposition research, video tracking, and rapid response organization in Democratic politics.”

“Him drinking water and throwing a glass is goofy and may make for a good meme, but it doesn’t matter in the scheme of things … What people care about is this outbreak.”

How does he know? In their preparations for 2020, outside Democratic groups spent more than a year surveying voters in swing states by phone and online. They convened in-person focus groups and enlisted voters in swing states to keep diaries of their media consumption.

Multiple outside groups said they began to test their ads more rigorously than in 2016, using online panels to determine how likely an ad was to either change a viewer’s impression of Trump or to change how he or she planned to vote. Priorities USA, a major Democratic super PAC, alone expects to test more than 500 ads this cycle. Priorities, American Bridge, and other outside groups, including organized labor, have been meeting regularly to share internal research and media plans.

“One thing we saw in polling a lot before the coronavirus outbreak is that people didn’t think he was a strong leader or a good leader, they complained about his Twitter,” Nick Ahamed, analytics director at Priorities USA, told Politico. “But they had a hard time connecting those character flaws they saw in him with their day-to-day experience.”

Trump’s response to the coronavirus pandemic and recent protests, he said, “really made concrete for people the ways in which his leadership has direct consequences on them and their loved ones … It’s easier to make ads that talk about his leadership than before the outbreak.”

The advertising elements that appear to work, according to Politico’s interviews with more than a dozen Democrats involved in message research, vary from ad to ad. Using Trump’s own words against him often tests well, as do charts and other graphics, which serve to highlight Trump’s distaste for science. Voters who swung from President Barack Obama to Trump in 2016—and who regret it—are good messengers.

And so is Joe Biden, whose voice is widely considered preferable to that of a professional narrator. Not only does he convey empathy, according to Democrats inside and outside Biden’s campaign, but using Biden’s voice “helps people think about him as president,” said Patrick Bonsignore, Biden’s director of paid media.

But the ad makers’ overarching takeaway from their research was this: While Trump may not be vulnerable on issues of character alone, as he demonstrated in 2016, he is vulnerable when character is tied to his policy record on the economy and health care.

 “What we’ve learned form a lot of previous experience … is that quite honestly, people who work in politics can be bad prognosticators in terms of which ad will work,” said Patrick McHugh, Priorities’ executive director. “You see a lot of times the videos that go viral on Twitter … you test those ads, and more often than not they backlash … they can move voters toward Trump.”

For the negative ad industry, the coronavirus has been a bonanza because it inextricably linked both the economy and health care. On the evening of his Tulsa rally, American Bridge, which had already been working on an ad pummeling Trump for his response to the coronavirus, bookended its material with Trump’s acknowledgment that he urged officials to “slow the testing down.”

Biden’s campaign rushed a video onto social media skewering Trump for the admission. And Priorities USA, the Biden campaign’s preferred big-money vehicle, was on TV within days with Trump’s testing remarks in the swing states of Wisconsin, Pennsylvania, Arizona and Michigan.

And the ads hit their target.

 “On the campaign they’ll say such horrible things about me. It’s a very unfair business,” Trump said on Fox News. “But the ad [Democrats] did this morning, it’s a great ad for them.”

Research contact: @politico

The ‘Hygiene Hand’ was designed by a paramedic to keep your fingers germ-free

May 8, 2020

Staying germ-free is a full-time preoccupation for most of us during the pandemic—but paramedics are particularly imperiled. Not only are they on the front lines, racing to save the lives of those most seriously ill with COVID-19, but they must change into clean personal protective gear before and after each ambulance stop.

So, it should come as no surprise, that if someone was going to invent a new form of PPE (personal protective equipment), it would be an EMT.

Now, the Hygiene Hand is available at Entrepreneur magazine’s online store. The $20 stylus—designed by a retired New York City paramedic—is made entirely from a solid piece of brass. Brass is inherently antimicrobial, so the Hygiene Hand works to decrease the spread of germs while helping you get through your day.

Successfully funded on Kickstarter at $585,676 the Hygiene Hand offers

  • Antimicrobial protection;
  • A flat stylus tip, for pressing buttons in elevators, ATM machines, and more;
  • A door hook for pulling handles and doors;
  •  A finger hole for ease of use; and
  • A keyring loop.

When you’re out running your essential errands, the Hygiene Hand reduces point of contact by 99 %, the inventor says.

Research contact: @Entrepreneur