November 7, 2019
Coldwell Banker, a real estate franchise that is owned by Realogy , has partnered with the online home improvement service, HomeAdvisor, to launch RealVitalize. The program will provide home sellers with improvement resources prior to or during the home listing period—with no up-front costs or interest charges.
Through the program, a homeowner who lists a property for sale with a participating brokerage company will have the option to make non-structural home improvements and repairs using a service professional from the HomeAdvisor network. The program also is available to current home sellers who want to enhance their residences to help achieve optimal offers.
The brokerage will cover the upfront costs of the repairs, which will be repaid by the seller when the property sale closes or the listing expires. There are no additional fees to participate in the program and no minimum listing price. Available projects include staging, appliance purchasing and installation, handyman services, painting, kitchen and bathroom upgrades, and more.
HomeAdvisor will help manage projects from start to finish, finding appointment times that work conveniently within the homeowner’s schedule. Experienced, pre-screened service professionals from HomeAdvisor’s network will make the improvements.
This program, powered by HomeAdvisor, is an exclusive offering for Coldwell Banker clients and continues to build on HomeAdvisor’s vision to create deeper relationships with customers, provide more value for its participating service professionals and meet customers wherever they need home services.
The pilot program already has launched in the Columbus, Denver, Orlando,. and Tampa, market areas with a national roll-out planned later this year. Realogy and HomeAdvisor will continue to explore opportunities for expansion in 2020.
Research contact: @Realogy