August 22, 2018
It’s a “pawse” that refreshes and reassures employees: On August 20, Minneapolis-based Nina Hale, a digital marketing agency, announced new employee benefits, including a “fur-ternity leave” policy that gives new pet parents a week of work-from-home days to spend with their four-legged companions as they adjust to a new home.
“Part of embracing employee satisfaction as a business priority means recognizing important life events that happen outside of the office,” said the company’s CEO, Donna Robinson. “If we want to continue to set the example as a top workplace, it is crucial to offer innovative benefits that help to preserve the work-life happiness of our employee owners.”
Maintaining its status as a best place to work is a priority for the agency, which has been awarded 16 top workplace honors in its 13-year history. In addition to fur-ternity leave, the agency also offers competitive maternity and paternity leave policies for new parents.
Nina Hale also has doubled its summer work-from-home policy, in order to give employees the flexibility of working from outside the office for up to four days per month. With another Minnesota winter just around the corner, many employees make use of work-from-home days to enjoy the warm weather.
According to a 2016 report by Fortune, more businesses than ever before are offering pet health insurance and/or allowing pets to be brought to work.
What’s more, an article published earlier this summer by the Society for Human Resource Management noted the idea of what’s more commonly called “pawternity leave” is indeed a growing trend—as are pet bereavement leaves and time off to take a pet to the veterinarian.
Such policies can translate into engagement and retention. Ninety percent of employees in pet-friendly workplaces feel highly connected to their company’s mission, fully engaged in their work and willing to recommend their organization to others, according to a survey of 2,002 full-time workers nationwide conducted last December by the Human Animal Bond Research Institute (HABRI) and Nationwide, a health insurance provider.
Research contact: @HABRITweets