Posts tagged with "Personalities"

Girlboss launches a LinkedIn-type platform for ‘Girl-branding’

July 4, 2019

Sophia Amoruso is perhaps most notable for founding Nasty Gal, an online clothing store that she started at the age of 22 in 2006—and that quickly peaked at $100 million in profits in 2012 before it tanked in a 2016 bankruptcy.

But she also is the no-holds-barred, candid CEO of Girlboss—a digital community for ambitious women that she founded in April 2017. And now she is launching a spinoff that she describes as “a LinkedIn-style social platform that is designed to get women connecting and collaborating,” according to a report by Business Insider.

“It’s a place for someone who does or doesn’t have a traditional career, who may not have this C-level title but may be on her way up,” Amoruso told Business Insider in a recent call. “There are very few places for her to go to represent her resume or life today.”

But Amoruso doesn’t want this to just be professionally focused; she wants to give women (and men if they wish to join) the chance to bring more of their personality to their page.

“We are expected to be who we are Monday through Friday on LinkedIn; and who we are on Saturday and Sunday on Instagram—that’s not really how the world works anymore,” she said.

What she really is talking about is “Girl-branding.”

“We’re now trading on our personalities, who we are as a people, and our taste level. It’s so much more than the antiquated résumé.”

Users join free and have the chance to ask questions on forums about anything broadly related to work, productivity, or wellness, for example. These are questions that you couldn’t ask Google but that other users may have the expertise to answer. She used “when to ask for a pay rise” as an example of this.

Similarly to LinkedIn, you can connect with other users and message on the platform. You are restricted to making one connection request a day, however, which must include a detailed message of why you want to connect with that person. You are able to chat with this person only once they accept the request.

This prevents “willy-nilly” messages, she said. Plus, it means users are more deliberate with their messaging.

While users have the chance to share their job experiences, in the same way you would a résumé, they can also share what she described as “Girlboss moments.”

These are achievements that wouldn’t necessarily belong in a résumé — finishing a marathon or buying a house, for example.

“Those are things that are really important to us but that we are not able to share alongside our accomplishments,” she said. “This is the place where you can have a beautiful profile that shares not just what you do but who you are.”

Research contact: @girlboss

Open for business: The all-news cable network launches CNN Business out of a San Francisco bureau

October 5, 2018

CNN launched a new website on October 4, dubbed CNN Business, which the cable network says will offer a new look and a new editorial focus—and will be produced out of a brand-new San Francisco bureau.

The goal of the site, CNN said in a formal release, is “to chronicle the digital transformation of business and how it is disrupting every corner of the global economy.” The all-news network says it will do just that “through exclusive interviews and breaking news, new franchises and verticals; and digital video, including an expanded suite of live streaming content.”

Jason Farkas, who has been named the VP and general manager of the business news platform, explained how the idea originated: “To understand business in 2018, we have to recognize that every company is now a technology company,” he said, adding, “At CNN Business, we’re living the story we’re reporting – and transforming how we will cover the future.”

Previously, Farkas oversaw digital video and TV for CNNMoney, CNN Tech, and CNN Media, including serving as executive producer of the Sunday show, Reliable Sources with Brian Stelter. (Note: With the launch of CNN business, the network will sunset CNNMoney.)

 Adding to a suite of bureaus in New York, Washington, Hong Kong, London, UAE, and India with deep expertise in global business—including companies, markets, tech, and media—the new San Francisco office is now open; with reporters covering big tech, startups, venture capital, and cryptocurrency.

Two new verticals within CNN Business will tackle the companies, personalities, and innovations that are driving business forward:

  • Perspectives: Thought leaders in global business, like Melinda Gates, Uber CEO Dara Khosrowshahi, Eurasia Group’s Ian Bremmer, and Morgan Stanley CEO James Gorman share their insights on the future and opinions on the present; and
  • Success: Heralding achievement in careers, leadership, and strategy, the CNN Business team says it “is digging in on how we can all explore entrepreneurship, chart our career path, and translate wealth into happiness.”

In addition, “a new stream of franchises” will explore the ways in which innovation is impacting the U.S. economy—highlighting features such as:

  • Center Piece: A weekly deep dive feature, ranging from profiles of emerging business leaders and industry trends, to investigative looks at the most consequential companies around the world;
  • Leading Indicator: Through premium video and detailed infographics and articles, this series will provide context to the market’s pertinent data points and trends, arming investors with what they need to know;
  • Risk Takers: A definitive list of leaders making the boldest bets in business— risk takers who took a gamble and changed their company, industry, and the future of business; and
  • ‘United States of Amazon’: A multi-part reporting initiative on Amazon that will provide 10 angles and exclusives over a week about how America’s most ambitious company is changing every aspect of our lives and economy.

In addition to the new franchises and verticals, CNN Business will continue to produce live-stream programming including the freshly debuted “Markets Now,” the network’s weekly live show from the floor of the NYSE, which streams Wednesdays at 12:45 p.m. (ET).

CNN Business will be fully integrated across CNN and CNN International on-air programming, with branded segments fronted by Anchor Julia Chatterley; Chief Business Correspondent Christine Romans; Anchor and Chief Media Correspondent Brian Stelter; and Correspondent and CNN Business Editor-at-Large Richard Quest.

Research contact: Emily.Kuhn@cnn.com