Posts tagged with "Patagonia"

Patagonia donates ‘urgent $10M gift to the planet’

November 30, 2018

This holiday season, Patagonia—the environmentally aware Ventura, California–based outdoor clothing and gear retailer—is giving away the $10 million in unplanned cash that the company says, “we saw as a result of last year’s irresponsible tax cut.”

The money will go to non-profit organizations that work on issues related to climate change and the environment. 

“Instead of putting the money back into our business, we’re responding by putting $10 million back into the planet. Our home planet needs it more than we do,” CEO Rose Marcario wrote in a letter posted on the Patagonia website on November 28.

The most recent Climate Assessment report , Marcario said, puts it in stark terms: The U.S. economy could lose hundreds of billions of dollars, and the climate crisis is already affecting all of us. Mega-fires. Toxic algae blooms. Deadly heat waves and deadly hurricanes. Far too many have suffered the consequences of global warming in recent months, and the political response has so far been woefully inadequate—and the denial is just evil.”

Patagonia wants to be part of the solution.

She wrote on behalf of the company, “We recognize that our planet is in peril. We are committing all $10 million to groups protecting air, land and water and finding solutions to the climate crisis.

“Each year we fund grassroots activism through 1% for the Planet, and this $10 million will be on top of that. It will go a long way toward funding grassroots groups; including those dedicated to regenerative organic agriculture, which may be our greatest hope for reversing the damage done to our overheated planet.”

In a related press release Patagonia’s founder, Yvon Chouinard, said , “Catastrophe is here, and we need all the help we can get to address the climate crisis. “

He added, “Our government continues to ignore the seriousness and causes of the climate crisis. It is pure evil. We need to double down on renewable energy solutions. We need an agriculture system that supports small family farms and ranches, not one that rewards chemical companies intent on destroying our planet and poisoning our food. And we need to protect our public lands and waters because they are all we have left.” 

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Employers are helping to drive Election Day turnout

October 24, 2018

While there are no federal laws requiring companies to give employees time off from work to vote, a majority of states do have rules on the books designed to ensure that workers can make it to the polls on Election Day. Most require that companies provide staff members with a minimum of one or two hours to cast their ballots.

However, this year, many employers are not just complying with local laws; they are stepping up and taking an active role in helping their workers to register and vote in the midterm elections, The Washington Post reported on October 22.

According to the Post, Cava—a Washington, D.C.-based chain of Mediterranean fast-casual restaurants— has promised its 1,600 workers nationwide two hours of paid time off to vote on Election Day, if they request the time in advance.

Co-founder Ted Xenohristos said Cava believes it is one of the first national restaurant groups to have such a policy, and what it costs will depend on how many of his employees choose to vote. For him, what matters is that they do.

“As first-generation Americans, we’re proud to participate in the system,” he said. “We wanted to share that with our team members and make it a little easier for them to vote.”

What’s more, a coalition of 140 U.S. companies–among them, Kaiser Permanente, Farmers Insurance, Gap, Levi Strauss., Patagonia, PayPal, Tyson Foods, and Walmart— has pledged to increase voter turnout.

“The U.S. has one of the lowest voter participation rates in the developed world, recently as low as 36%, and one of the most common reasons that people give for not voting is that they are too busy, or have work and life demands that prevent them from voting,” the coalition said in a press release, adding, “The Time to Vote campaign also aims to increase awareness about the steps employers can take to allow time for their employees to vote.

“The companies joining this campaign are committed to increasing voter participation through programs such as paid time off, a day without meetings; and resources for mail-in ballots and early voting. And all of them care about their workforces and supporting democracy.”

The coalition was formed, the Post reports, following a call-in conversation last June led by Rose Marcario, the CEO of outdoor retailer Patagonia, which grabbed headlines for closing its stores and giving workers paid time off for Election Day in 2016— something the stores will do again this year.

Examples of other coalition members that are taking creative steps to bring out the vote include the following:

  • For the first time, Tyson Foods, the meat company, has launched a company-wide voter registration initiative; with many of its plants participating in an effort to register employees and offer details about early voting, absentee ballots and voting locations.
  • Levi Strauss has named volunteer “voting captains” in each of its offices and distribution centers; who will hold registration drives and educate workers. The company also is also giving employees, including retail workers, paid time off to vote.

Meanwhile, a project launched in March—dubbed—has convinced more than 250 employers, including Pinterest and Diageo, to offer some kind of paid time off or flexible leave on Election Day

“In the past, companies have assumed this was something that was taken care of from a legal standpoint,” Colette Kessler, director of partnerships for, told the Post.

More recently, she said in an interview, companies have been taking an inventory of their policies and looking for creative ways to prevent work excuses from keeping people from the polls. “The shift I’m seeing is an interest in really understanding what do they provide, what are the holes in their states’ laws they can … [close] up.”

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Reputation poll: Apple needs polishing

March 14, 2018

The Apple and Google corporate brands have lost their elan—while Elon Musk’s Tesla is rocketing higher after launching a red Roadster into deep space and Amazon continues to ride high at number one in the Harris Poll Reputation Quotient for the third consecutive year.

Since 1999, the Reputation Quotient has quantified the reputation ratings for the 100 most visible U.S. companies, according to Harris.

Specifically, in a survey of about 26,000 U.S. adults, iPhone manufacturer Apple dropped to number 29 this year from its previous position at number five, and Google dropped from number eight to number 28. Apple had ranked at number two as recently as 2016.

John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google plummeted was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out Google Maps or Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

“Google and Apple, at this moment, are sort of in valleys,” Gerzema said. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”

Meanwhile, Gerzema attributed Amazon’s continued high ranking to its expanding footprint in consumers’ lives, into areas such as groceries via its Whole Foods acquisition.

Elon Musk’s Tesla climbed from number nine to number three on the strength of sending its Roadster into space aboard a SpaceX booster—despite fleeting success delivering cars on time on Earth, Gerzema told Reuters.

He’s a modern-day carnival barker—it’s incredible,” Gerzema said of Musk. He noted that the Tesla CEO “is able to capture the public’s imagination when every news headline is incredibly negative. They’re filling a void of optimism.”

This year’s top ten rankings go as follows: Amazon, Wegman’s Food Markets, Tesla Motors, Chick-fil-A, Walt Disney, HEB Grocery, United Parcel Service, Publix Super Markets, Patagonia, and Aldi.

Last place went to Japanese auto parts supplier Takata, which distributed air bags that inflated with too much force—allegedly causing 22 deaths and hundreds of injuries, and prompting the largest recall in automotive history.

Research contact: @StephenNellis