Posts tagged with "Parrot Analytics"

What is ‘Squid Game’ and why is everyone watching it?

October 13, 2021

Released on September 17, a nine-episode Korean thriller named “Squid Game” has become more than just a runaway hit for Netflix. It’s also social media’s favorite show,: The hashtag #SquidGame on TikTok has been viewed more than 22.8 billion times, NBC News reports.

Released Sept. 17, the nine-episode Korean thriller is poised to become Netflix’s biggest “non-English-language show in the world,” said Sarandos.

“It’s only been out for nine days, and it’s a very good chance it’s going to be our biggest show ever,” Netflix’s co-CEO Ted Sarandos told NBC last month.

And it’s not just popular in the USA: Flix Patrol, a website that tracks streaming statistics for the top platforms in the world, reports that “Squid Game” is the No. 1 show in dozens of countries, among them, the USA, the UK,  and South Korea.

Streaming numbers for Netflix aren’t independently verified, making a show’s popularity difficult to quantify. Netflix executives didn’t respond to requests for comment from NBC.

Julia Alexander, a senior strategy analyst at Parrot Analytics in Brooklyn, New York, said it’s clear that “Squid Game” has been a massive success, adding that she would use one word to describe how big a win it has been for Netflix.

“‘Unprecedented,'” Alexander said. “I’m assuming that the executives knew because of the talent they used, because of the region they released it in, that this was going to be a hit in South Korea. I would put good money that the executives had no idea this was going to be a global hit.”

The show follows Seong Gi-Hun, played by Lee Jung-jae, as he and hundreds of other desperate and deeply indebted contestants compete in a violent and often grotesque competition for about $38 million. Only one person can win the prize, and those who lose the series of children’s games pay with their lives.

On social media, users can’t stop talking about “Squid Game. “People hear about it, people talk about it, people love it, and there’s a very social aspect to that, which does help grow the show outside of what we do,” Netflix’s global TV head, Bela Bajaria, told Vulture.

Another reason “Squid Game” has become such a worldwide phenomenon is its accessibility. The show is filmed in Korean, but Netflix offers subtitles in 37 languages and dubs in 34 languages, allowing those who would rather not read subtitles to enjoy it, too.

Even the way the show is subtitled and dubbed has opened conversations online, where some say the translations miss crucial context.

“Not to sound snobby but i’m fluent in korean and i watched squid game with english subtitles and if you don’t understand korean you didn’t really watch the same show. translation was so bad. the dialogue was written so well and zero of it was preserved,” Twitter user Youngmi Mayer tweeted in a thread that has gone viral.

Research contact: @NBCNews

Peppa Pig, a pandemic favorite, has American children acting British

July 20, 2021

California kindergartner Dani stunned her parents in May when she addressed her mom, who said she was going to the eye doctor, in a polished British accent: “Mummy, are you going to the optician?”

“And we were like, ‘the what?’ ” says Dani’s father, Matias Cavallin. “That’s like a college-level word,” he says. “At least, I wasn’t using it.”

The culprit? A wildly popular English cartoon about a preschooler pig named Peppa, reports The Wall Street Journal.

Like five-year-old Dani, children nationwide have binge-watched “Peppa Pig” over the past year. They are emerging from the pandemic with an unusual vocabulary and a British accent just like the show’s namesake character.

The Peppa Effect, as some parents call it, already had some children snorting like pigs and using cheeky Britishisms before the pandemic. Then lockdowns sent screen-time limits out the door, and children gorged on the cartoon in a silo away from their usual social interactions—amplifying the effect.

Matias Cavallin, a public-relations manager in El Cerrito, California, stumbled upon the cartoon at the start of the pandemic. He concluded that it was a sweet family show that would keep Dani busy as his wife went to the office and he juggled working from home.

“It was almost like a happy accident at a time when I was trying to find a pseudo babysitter during Zoom meetings,” he says. “It was either Peppa Pig or no work.”

As a result, Cavallin says, he went from papa to “Daddy,” said in the British way. His daughter calls the gas station the “petrol station” and cookies “biscuits,” and when he’s holding a cup of coffee, Dani asks him, “Are you having tea now?”

He says that Dani’s grandparents—immigrants from Argentina who mostly speak Spanish—quip, “We don’t understand her to begin with, and now she’s speaking British?”

Parrot Analytics, an entertainment consulting firm that tracks demand for TV shows based on factors such as how frequently they are streamed and discussed online, said “Peppa Pig” retained its spot as the world’s second-most in-demand children’s cartoon for the 12 months ending February, after “SpongeBob SquarePants.” Overall, it jumped to the world’s 50th most in-demand show of any kind, from the 103rd the previous year. The show was first released in 2004.

“Young Peppa fans see her as a friend…and, as we do with friends that we admire, pick up some of their characteristics,” Peppa Pig owner Entertainment One said in a written statement. “Imitation is the sincerest form of flattery,” it added.

Some parents say the show made their children more accepting of younger brothers, because Peppa has one, too. Many used the show’s differences as teaching points.

In December, six-year-old Aurelia insisted on the British holiday traditions of wearing a crown and baking mince pies for “Father Christmas,” says her mother, Lauren Ouellette, in North Scituate, Rhode Island. “It gave us room to explore something new. Is Father Christmas the same guy as Santa? And why is he called that?” she says.

Aurelia throws around phrases like, “Can we turn the telly on?” A reference to the water closet instead of the bathroom initially threw off Ms. Ouellette. “I was like, ‘Where did she learn that from? Was she on the Titanic in a past life?’ ” she told The Wall Street Journal.

All became clear when they watched the show together a week later.

Research contact: @WSJ