Posts tagged with "Parkland"

Ingraham’s departed sponsors see little blowback, while fallout hits Fox

April 4, 2018

Early data show the Fox News Channel brand sustaining greater financial losses—as well as damage in consumer perception—than any advertiser currently boycotting host Laura Ingraham’s television show, according to findings of a YouGov BrandIndex released on April 2.

Since advertisers began pulling out of The Ingraham Angle following the host’s incendiary tweets on March 28 about Parkland, Florida, shooting survivor David Hogg, nine of them have seen negligible movement in their Buzz Scores. What’s more, several have improved in their ratings—as follows:

  1. Progressive (previous score as of March 29: 10.7/current score as of April 1: 11.7);
  2. Office Depots (8.1/8.9);
  3. TripAdvisor (7.4/8.1);
  4. Johnson & Johnson (6.0/6.4);
  5. Expedia (6.7/7.0);
  6. Liberty Mutual (11.1/11.1);
  7. Ruby Tuesday (5.9/5.6)
  8. Hulu (14.3/13.9)
  9. Jos A Bank (4.6/4.2);
  10. Fox News Channel (-3.4/-6.89)

Hogg had immediately listed the names of Ingraham’s sponsors on his own Twitter account after her tweeted taunts—urging activists to call the advertisers and tell them to stop doing business with the Fox bully.

Of all of the brands, Fox News Channel’s Buzz Score dipped the most during the first days following the advertisers’ exodus, with more consumers hearing negative things than positive—indicating that the network could suffer from the controversy.

What’s more, advertisers continued to decamp, even as the host announced that she would take a one-week vacation and tweeted her apologies to Hogg on March 29, in an effort to stop the bleeding.

A Fox spokesperson stated that Ingraham’s time off had been previously planned.

Research contact: ted.marzilli@yougov.com

Americans don’t want weaponized classrooms

March 12, 2018

A majority of Americans (56%) don’t want guns in the classroom, according to findings of an NBC News/SurveyMonkey poll of 2,857 adults nationwide released on March 8.

In the aftermath of a mass shooting that killed 17 victims at Marjory Stoneman Douglas High School in Parkland, Florida, last month, President Donald Trump proposed that arming some of America’s teachers with concealed weapons and training them to “immediately fire back” at a “sicko” gunman would end school shootings once and for all.

However, students, school administrators, teachers, parents—and even gun violence experts—do not agree, for the most part. Across the board, 44% strongly disagree with the POTUS’s idea; 12% disagree, 17% somewhat agree, and 25% agree. Among Republicans, 50% agree; and among Democrats 75% disagree. Nearly half of self-identified Independent voters (46%) also disagree.

It also is little surprise that Republicans are more enthusiastic about how Trump has handled gun control than with how Congress has handled the issue, with 78% of Republican respondents indicating that they are enthusiastic or satisfied with how Trump has approached gun control so far. Only 43% of Republicans feel the same about Congress.

Majorities of Independents — 72 percent — say they are dissatisfied or angry about the way Trump has handled gun control, and 84 percent feel that way about Congress. A whopping 90% of Democrats are dissatisfied or downright angry at both Congress and Trump when it comes to gun control. Despite increased public pressure since the Parkland shooting, Senate Majority Leader Mitch McConnell (R) has given no indication of when — or if — he would bring up any form of gun-related legislation.

A narrow bipartisan proposal that would attempt to shore up the National Instant Background Check System has at least 50 co-sponsors, but it has not been brought to the floor — and GOP lawmakers have been unable to reach a consensus on what they support.

Still, a majority of Americans ( 61%) believe that  government and society can take action that will be effective in preventing mass shootings like the one in Parkland, Florida. Thirty-six percent think school shootings like Parkland will happen again regardless of what action is taken by government and society.

Research contact: Andrew.Arenge@nbcuni.com

Support builds nationwide for gun control legislation

February 22, 2018

Despite a report yesterday by ABC News/Washington Post that 77% of Americans  are looking at better mental health monitoring to prevent mass shootings—and that only 58%  are advocating for stricter gun laws—new findings have been released indicating that support for gun control is growing.

The independent Quinnipiac University National Poll—also conducted following  the massacre of 17 students and staff members on Valentine’s Day at Marjory Stoneman Douglas High School in Parkland, Florida—found that American voters now are supporting stricter gun laws, 66% to 31%.

What’s more, respondents advocated, 67% versus 29% for a nationwide ban on the sale of assault weapons; and 83% versus 14% for a mandatory waiting period for all gun purchases.

Also released on February 20, according to Quinnipiac, this is “the highest level of support ever measured by the … poll”—with 50% versus 44% support among gun owners; 62% versus 35% advocacy from white voters with no college degree; and 58% versus 38% backing among white men.

Support for universal background checks is, itself, almost universal, with 97% of respondents for it versus 2% against (97% versus 3% among gun owners). Support for gun control on other questions is at its highest level since the Quinnipiac University Poll began focusing on this issue in the wake of the Sandy Hook massacre:

It is too easy to buy a gun in the United States  today, respondents told Quinnipiac, 67% versus 3%. If more people carried guns Americans would be less safe, they stressed, 59% versus  33% percent.

Finally, the poll found, Americans think that Congress needs to do more to reduce gun violence, 75% versus 17%t.

“If you think Americans are largely unmoved by the mass shootings, you should think again. Support for stricter gun laws is up 19 points in little more than two years,” said Tim Malloy, assistant director of the Quinnipiac University Poll.

Research contact: timothy.malloy@quinnipiac.edu

77% see mental health screening, not gun control, as solution to mass shootings

February 21, 2018

Most Americans believe that the nation could have prevented the massacre of 17 students and staff members on Valentine’s Day at Marjory Stoneman Douglas High School in Parkland, Florida, based on findings of an ABC News/Washington Post poll released on February 20.

However, when considering the cautionary, legislative steps that could have been taken, gun control takes a backseat to psychiatric services among the respondents: While more than half (58%) of the 808 respondents said stricter gun laws could have prevented the shooting, a larger number (77%) said better mental health monitoring and treatment would have averted it.

Specifically, allowing teachers to carry guns— called an “opportunity and an option” by Education Secretary Betsy DeVos last week—is much lower on the list of preventative steps than mental health care: Just 42% percent believe that armed staff members could have prevented the killings.

Desire for action is evident in this poll, produced for ABC News by Langer Research Associates: 77% of U.S. adults say that Congress is not doing enough to try to stop such shootings, and 62 percent say the same of President Donald Trump.

According to ABC, many people feel “strongly” that action to date has been inadequate: 59% in the case of Congress; 50% as relates to Trump.

The public’s especially broad endorsement of improved mental health screening and treatment is in line with another result: Americans by a 2-to-1 margin blame mass shootings mainly on problems identifying and treating people with mental health problems, rather than on inadequate gun control laws.

Still, compared with a 2015 ABC News/Post survey, somewhat fewer mainly blame mental health screening (down 6 points) and somewhat more blame inadequate gun control laws (up 5 points). Greater concern about mental health screening over gun laws was 63-23 percent then, vs. 57-28 percent now.

Banning assault weapons—the alleged shooter in Parkland wielded a semiautomatic AR-15-style rifle— remains a more divisive issue, with nearly even numbers on both sides (50% in support and 46% percent opposed).

Opinions on banning assault weapons are marked by especially sharp differences among demographic groups: 55% of women support a ban, compared with 43%of men. That reflects a vast gap between white women (60% support) and white men (39%). There is no such gender gap among non-whites. The gap widens further, when looking at support for an assault weapons ban among college-educated white women (65%) versus non-college-educated white men (36%).

Research contact: heather.m.riley@abc.com