Posts tagged with "Observatory"

Chipotle premieres ‘A Future Begins,’ a short film featuring music by Kacey Musgraves

November 17, 2021

In a press release posted on November 16, Chipotle Mexican Grill unveiled a new film called “A Future Begins,” which has been created by the independent content agency Observatory as a sequel to Chipotle’s award-winning 2011 film “Back to the Start.”

The earlier film featured Willie Nelson‘s cover of Coldplay’s “The Scientist.” The new “A Future Begins” premieres new music from Grammy award-winning singer/songwriter Kacey Musgraves ,who reimagined Coldplay’s “Fix You,” as the score to the film.

At a time where Americans are coming together for the holidays, Chipotle has unveiled a new stop motion animation, based on the true story of a Chipotle farmer, that champions a family farm’s remarkable revival.

The production begins by depicting a farming family sending their child off to college. While the family battles to keep their farm intact, ultimately putting their land up for sale, the child struggles to discover his calling away at school. After a moment passes where his true duty becomes clear, the child returns to save the family farm by introducing new technology and sustainable growing techniques, which are inspired by current Chipotle suppliers and partners.

The emotionally charged, short film creatively shines a light on the enormous challenges facing the U.S. farming industry today. Over the last five years, U.S. agriculture lost over 40 times more farmers than it gained, challenging the future of small and midsize farms throughout the country. Chipotle, which sources more local produce than any other national restaurant brand, is committed to Cultivating a Better World by sourcing meat that is raised without sub-therapeutic antibiotics and growth hormones and supporting farms that treat their animals humanely and prioritize environmentally friendly farming practices.

“I truly believe in supporting family run businesses. I come from a family of small business owners myself where I’m from down in Texas,” said Musgraves. “I know that the American farm has faced a huge range of challenges over the last decade that threaten its survival, and the future of farming depends on supporting that next generation of young farmers. To be able to reimagine such a classic song while supporting an amazing cause with Chipotle really means a lot to me.”

In addition to creating “A Future Begins,” Chipotle is supporting the National Young Farmers Coalition and its movement to advocate for policy change in the 2023 Farm Bill, which would facilitate equitable access to up to one million acres of land for the next generation of farmers.

To join the campaign and impact the 2023 Farm Bill, guests can visit: www.chipotle.com/farmers. Adding your name will help the National Young Farmers Coalition advocate for Congress to invest $2.5 billion toward securing access for up to one million acres for young farmers.

Through the brand’s real change feature, guests can also support the National Young Farmers Coalition by rounding up their order total to the next highest dollar amount on the Chipotle app or Chipotle.com through the end of November.

This program is in addition to Chipotle’s larger commitment of $5 million over the next five years to support the future of farming. Chipotle is helping farmers under the age of 40 who meet its Food with Integrity standards secure long-term contracts.

In partnership with the National Young Farmers Coalition, the brand is also allocating money to fund an annual Seed Grant program, which will assist young farmers who are starting or building their farms.

Research contact: @ChipotleTweets

Hopes are (1,050 feet) high for weddings at top of Empire State Building on Valentine’s Day

February 14, 2019

Two couples—Fabiana Faria and Helena Barquet of New York City; and Nachiket Patel and Chitra Pathak, originally from Mumbai—celebrated their weddings on February 14 at the Empire State Building’s outdoor 86th floor Observatory, high above Manhattan, after being selected as winners of the skyscraper’s 25th Annual Valentine’s Day Wedding Contest.

While the feelings were warm, the temperature was only in the 30s during the early morning ceremonies, with a 20-mile-per-hour wind chill factor, following a snow and sleet storm that covered the city.

The two couples continued a tradition celebrated by hundreds of couples over the past quarter-century. The 15-minute ceremonies were celebrated as follows:

  • 7 a.m. – Fabiana Faria and Helena Barquet: Fabiana and Helena—co-owners of the home design store Coming Soon on the Lower East Side of Manhattan—exemplify a true New York City love story. Fabiana proposed to Helena at the Plaza Hotel after falling in love almost seven years ago. With a shared fascination in the Empire State Building and the meanings behind its nightly tower lights, Fabiana and Helena were excited to celebrate their wedding in such a fabled setting.
  • 7:30 a.m. – Chitra Pathak and Nachiket Patel: Originally from India, Nachiket and Chitra met ten years ago after an introduction was made through Chitra’s brother. Following a five-year relationship, which included almost two years of long-distance dating, they are now happily living in Jersey City, New Jersey. The Empire State Building is Nachiket’s favorite building; and, while the couple still plans to host a big traditional wedding in India, he submitted his entry to the contest in the hopes of surprising Chitra with a wedding in their adopted home.

To celebrate this significant milestone event, and for the first time, this year’s Valentine’s Day Wedding Contest was open to the building’s international fan base via https://esbvalentinesday.com/.

“With over 1,000 entries from both near and far, it’s evident that the storied history and romance surrounding the Empire State Building continue to touch lives around the globe,” said Jean-Yves Ghazi, Senior Vice President of the Observatory. “I’m excited to officiate at the weddings for Helena and Fabiana, as well as Chitra and Nachiket, and continue this tradition for its 25th year.”

Each bride was gifted a dress of her choice from Kleinfeld Bridal’s famous flagship location in New York City. Additionally, a winning couple may receive prize packages from Grand Hyatt New York, State Grill and Bar, Turkish Airlines; and Boca Raton Resort & Club, a Waldorf Astoria Resort, courtesy of Discover The Palm Beaches.

Research contact: @TheEmpireState