Posts tagged with "nutriments"

Americans either take lots of vitamins—or none at all

April 24, 2018

These days, vitamins and health supplements are trending: From personalized, subscription vitamin packs to resurrected ancient supplements (think: turmeric), nutriments seem to be having a moment. Or are they?

Based on findings of a poll conducted by Civic Science and released on April 18, U.S. adults either take lots of vitamins each day (42%)—or none at all (28%). And fully 17% of Americans say they used to take vitamins, but decided to stop.

Interestingly enough, Baby Boomers consume the most vitamins—probably, in an effort to maintain their active and healthy lifestyles.

The other large group of vitamin-takers, at 39%, is identified as those who earn $50,000 or less each year—perhaps, in an effort to maintain their demanding work schedules.

Heavy social media users are much more likely to say that all the hype about vitamins is tough to swallow. So it makes sense that Millennials are the least interested in vitamins and supplements, with 42% saying they’ve never taken them at all.

Indeed, Millennials and Gen X-ers are equally matched in believing that vitamins are a thing of the past—indicating that they used to take vitamins when they were growing up, but don’t anymore.

Since the majority of daily vitamin takers are Baby Boomers, the pollsters say that companies should focus on reaching the 55-plus crowd, while also prioritizing an affordably priced vitamin line to appeal to those who make less than $50,00 a year.

As for social media marketing, take note: It’s not all it’s cracked up to be, as vitamin companies are less likely to find their customers with a swipe or a double tap.

Research contact:

Americans see no detriment to dietary supplements

November 5, 2017

U.S. adults are chugging vitamins and nutriments like never before, according to the results of the 2017 Council for Responsible Nutrition (CRN) Survey on Dietary Supplements.

CRN is the trade group that represents the dietary supplement and “functional food” industry.

Conducted by Ipsos on behalf of CRN and released at the end of October, the research found that 76% of respondents nationwide consume dietary supplements—an all-time high that is up five percentage points from last year’s results.

The survey also found that nearly nine in ten—or 87%of U.S. adults—have confidence in the safety, quality and effectiveness of dietary supplements overall.

Specifically, among the types of supplements being taken, the survey found that vitamins/minerals are the most commonly consumed supplement category, consistent with the previous surveys; with 75% of respondents saying that they have taken these in the past 12 months. The second most popular category is specialty supplements (38%), followed by herbals/botanicals (29%), sports nutrition supplements (22%), and weight management supplements (15%).

Overall health/wellness benefits were cited as the main reason for taking dietary supplements (46%). Three in ten (30%) consume supplements to fill nutritional gaps in their diets and similar proportions (28%) use them for energy.

Of those who do not take dietary supplements, nearly half (45%) say they might consider taking supplements in the future if a doctor recommended it to them.

Research contact: