Posts tagged with "NPD Group"

Sweetgreen will pilot a drive-in restaurant as part of suburban push

December 17, 2020

These are the “salad days” for the restaurant chain Sweetgreen, which has been been offering contact-free delivery and pickup at its 91 restaurants throughout the pandemic, CNBC reports..

Now, Chief Concept Officer Nic Jammet says that the business pivot that the company has taken since the virus took hold in the USA earlier this year has accelerated its decision to pilot test a new type of eatery—slated to open next winter in Highlands Ranch, Colorado next winter. At the test site, customers will be encouraged to order on-site using dedicated parking spaces with intercom boxes connected to the chain’s app; and to pick up their food from drive-thru lanes.

As Sweettgreen expands from urban settings into suburban America, it joins the flood of restaurant companies that have unveiled new designs inspired by the coronavirus pandemic. Fast-food chains like Yum Brands’ Taco Bell and Restaurant Brands International’s Burger King have focused their new designs on making delivery and digital orders even more convenient.

But the fast-casual segment, which includes Sweetgreen and Chipotle Mexican Grill, has been influenced by the success of drive-thru lanes. Drive-thru orders grew by 24% across the restaurant industry in October, according to the NPD Group.

Like Sweetgreen, Shake Shack will open its first ever drive-thru lane in 2021, says CNBC. And Chipotle, which has been building its “Chipotlanes” for several years, is planning to add even more drive-thru lanes as same-store sales at those restaurants outpace the rest of its footprint.

Already, says Jammet, “A lot of our customers [… already are adopting this] behavior of using the Sweetgreen app to order ahead and come in ahead to pick it up.”

Research contact: @CNBC

Nike is ‘expecting’ a maternity activewear collection

September 2, 2020

Nike has announced the launch of its first-ever line of maternity activewear as the market for clothing worn during pregnancy—as well as for comfortable work-from-home apparel—grows exponentially during the pandemic, CNN reports.

The collection, called Nike (M), is priced from $45 to $85 and will be available online on September 17. It includes four products, which Nike said are designed to meet the changing needs of women’s bodies before, during and after pregnancy.

Nike (M) includes:

  • A bra that can be adjusted for breastfeeding or pumping;
  • A scoop-neck tank top that makes it comfortable for women to nurse;
  • A tight made with foldable wide waist band that can be folded down or completely pulled up further along in the pregnancy; and
  • A cover-up with a split opening in the front that can be worn in reverse to accommodate a growing belly or serve as a nursing cover.

The clothing utilizes sweat-wicking and recycled material, such as recycled polyester.

“It’s a good time for Nike to be getting into maternity clothing. More people are working out at home during the pandemic,” Marshal Cohen, chief retail industry analyst with NPD Group told CNN during an interview. He added that there is likely to be a “mini-baby boom” between October and next March, thanks to a “stay-at-home lifestyle that started in late March [of this year].”

“Activewear may be everywhere [but] it is not in maternity. So making it available and affordable is a great play,” said Cohen.

Neil Saunders, retail analyst and managing director of GlobalData Retail, agreed, saying that the maternity wear market in the United States has grown at an average of 3.2% per year in terms of sales, even as the birth rate has been relatively stable.

“A lot of this growth has come from women spending more on maternity clothing,” he said. “Demand for stylish and comfortable apparel has become much more important to women over the past five years and this has resulted in them spending a little more on garments.”

Nike says the research and development for Nike (M) began three years ago, and the line was conceived and led by moms and moms-to-be on the Nike design team.

The team used data it collected from more than 150,000 body scans of women around the world to determine how the body grows during pregnancy. It also consulted with 30 female athletes who were either pregnant or post-partum in the design process.

Research contact: @CNN