Posts tagged with "New York City"

You can lead Millennials to water, but Recess might be the beverage of choice in 2019

January 10, 2019

Not tired, not wired.” That’s how a new, non-alcoholic, decaf drink called Recess will make you feel after just a few sips—or so says the eponymously named start-up company that produces it out of New York’s Hudson Valley (and markets it out of New York City).

According to a report by The New York Times, the new beverage checks every box for Millennials: Bubbles? Yes. CBD? Check. Sans-serif block font? Yeah! A knowing, nudging, creepily on-point Instagram presence? Obviously.

The news outlet notes that the drink is a sparkling water infused with CBD (government name: cannabidiol)—a non-intoxicating ingredient that is said to act as a pain reliever, anti-anxiety, anti-inflammatory, and “chillifier.”

It currently is available in three flavors—Pom Hibiscus, Peach Ginger, and Blackberry Chai—and, in addition to the hemp extract, it contains what the company calls “adoptogens,” among them:

  • American ginseng to help customers focus and improve memory;
  • L-theanine, to reduce stress with the help of green tea; and
  • Schisandra to boost immunity and promote a balanced state of mind.

And who better to target the drink at Millennials than company Co-founder and CEO Benjamin Witte, an age 29 entrepreneur who previously worked in tech marketing in San Francisco.

“We canned a feeling,” whispers the copy on the Recess website. The site uses phrases like “the unlikely friendship we’re here for” and, regarding a sample pack, “for those who fear commitment”—“channeling the half-embarrassed self-aware sincerity that defines the Millennial mood,” according to the Times.

The site, social media, and product all read, “Calm Cool Collected,” an apparent mantra and marketing tagline in the soothing lexicon of self-improvement. The cans of Recess,  are tinted in palliative pastel colors of pink, peach, and purple; with minimalist typography reminiscent of such popular brands as Casper and Allbirds.

For those discerning shoppers who are seeking a healthful alternative to mineral water, sparkling water, seltzer—and yes, just plain water—Recess offers a rare alcohol-free, caffeine-free, and almost sugar-free experience.

Research contact: @benwitte

GOP falters in suburban districts

March 22, 2018

Americans now favor Democratic control of Congress by 10 points—50% to 40%—up 6 points from last month, with the GOP losing support among key voter groups, based on findings of an NBC News/Wall Street Journal poll released on March 18.

The numbers, combined with results of last week’s special election in Pennsylvania’s 18th congressional district, suggest “a very rocky midterm season may await Republicans this fall.” According to the pollsters.

Source: NBC News/Wall Street Journal poll

Several key segments of the electorate that the GOP targets to push the party over the top are showing declining support—with support among white voters down 3 points to 47% since January; backing in GOP districts down 6 points to 46%; enthusiasm among suburbanites down 7 points to 43%; and endorsement among white-collar workers down by 9 points to 38%.

There was a huge 13-point decline among 18- to 34-year-old voters to,  29%.

NBC notes, “Those changes look particularly concerning for Republicans when you compare them to results from past elections. In the 2014 midterms, for instance, Republicans won white voters by a large margin, 60% to 38%. And that year, the GOP won the vote out of the suburbs, 52% to 43%.”

Source: NBC News/Wall Street Journal poll

On the danger list, the pollsters believe: Republican districts that were already seen as competitive in suburban/urban areas around Atlanta, Detroit, Cleveland, the Twin Cities, New York City—even Omaha, Nebraska.

Research contact: @Dchinni