Posts tagged with "New York City"

Skintimate opens pop-up professional leg shave bar in New York City

May 20, 2019

Women spend 72 days shaving their legs over the course of a lifetime—or approximately 1,728 hours, according to findings of a survey conducted by British beauty brand Escentual. What’s more, shaving ranked as women’s most hated beauty ritual, with 35% of respondents saying that they loathed shaving their legs more than any other self-care ritual (for example, doing their hair, or tweezing their brows).

Now, help is on the way. On May 17, the Edgewell brand, Skintimate, opened a pop-up professional leg shave bar in New York City that already is just about fully booked for its three-day event (going through Sunday, May 19).

At The Shave Bar by Skintimate, “consumers are invited to receive complimentary leg shaves by expert estheticians in a colorful, spa-meets-bar environment that is inspired by the brand’s signature shave gels and first collection of disposable razors,” the company says.

The bar is offering a customizable menu of exotic shave gels, scented razor handles— including an unscented razor for sensitive skin– bespoke cocktail pairings, and retro-tropical beats. Drinks and music are being curated by New York City-based  mixologist, Pamela Wiznitzer and DJ Brittany Sky.

Shave Bar treatments include:

  • The Reset: Pair the Skintimate Vanilla Sugar Razor with Skin Therapy Moisturizing Shave Gel to feel relaxed, refreshed, and re-energized for what’s next. Cocktail Pairing: Peachy Kween–Vanilla infused vodka, squeeze of lemon and scoop of peach sorbet.
  • The Escape: The Skintimate Coconut Delight Razor and Shave Gel leaves you oh-so hydrated and ready to sip into vacation mode. Cocktail PairingSmooth Sailing – White rum, coconut water, hint of kiwi and a twist of lime.
  • The Pregame: Fruity and flirty, the Skintimate Sensitive Razor and Strawberry Tangerine Shave Gel sets the mood for date nights, late nights, and everything in between. Cocktail PairingBerry Foam Party – Hibiscus infused tequila and lime juice topped with tangerine foam.

“The Shave Bar by Skintimate is largely inspired by our consumer,” says Jennifer Rogers Sheppeard, Skintimate brand manager at Edgewell Personal Care. “She’s an experience-seeker who makes every moment fun. Shaving is not a mundane chore for her; it’s part of the getting-ready process that we see her embracing with friends and sharing on social media. ”

The Shave Bar by Skintimate is located at 107 Grand Street in New York. People in the metro area are encouraged to walk in and enjoy the scene.

Research contact: @Skintimate

Starbucks Delivers expands to more U.S. cities, powered by Uber Eats

January 23, 2019

After a successful pilot test in Miami, on January 22, Starbucks announced the expansion of its delivery service to another six cities nationwide.

The rollout, in partnership with Uber Eats, began on Tuesday in San Francisco—and the company says that it “remains on track to bring Starbucks Delivers to nearly one-quarter of [our] U.S. company-operated stores, “ with planned expansion to select stores in Boston, Chicago, Los Angeles, New York and Washington, D.C., in the coming weeks.

According to the Seattle-based coffee chain, the Miami test, also powered by Uber Eats, saw “strong demand, including repeat business throughout the day and positive feedback from customers.”

What’s more, Starbucks Delivers will launch a new pilot later this month in London—its first in Europe, also powered by Uber Eats—following other overseas delivery initiatives in China, Japan, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Columbia, and Chile.

The company plans on tapping into a global $95 billion online food delivery market. partnership Starbucks will leverage Uber’s expertise as one of the fastest-growing meal delivery services in the United States—reaching Uber’s current customers, as well as offering the existing Starbucks clientele a new method for including the chain’s beverages in their daily routines.

“We know we have untapped customer demand for Starbucks Delivers in the United States and, starting today, we’re expanding our best-in-class experience to our customers both in and out of our stores,” said Roz Brewer, group president and chief operating officer for Starbucks. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”

Customers will be able to access Starbucks Delivers through the Uber Eats mobile app, available on iOS and Android devices. With approximately 95% of core menu items available directly from the Starbucks menu, customers will be able to customize their orders just as they would when ordering on Starbucks mobile apps. Delivery orders will come with an initial $2.49 booking fee.

“At Uber Eats, we’re always looking for new ways to offer people the widest selection of food they love. That’s why we’re so excited to deliver Starbucks fans their favorite food and beverages in a way that’s as easy as requesting a ride,” said Jason Droege, VP and head of UberEverything. “Be it breakfast delivered straight to the soccer field or afternoon lattés to the office, we know this partnership will delight our customers.”

Starbucks Delivers represents the next evolution of the company’s approach to delivery and expanding its digital relationships with customers. In addition to the pilot in Miami and a pilot in the Empire State Building, Starbucks previously tested delivery in Seattle in 2015 for members of the company’s Starbucks Rewards loyalty program.

Starbucks Delivers was first announced in August 2018 in China through a partnership with Alibaba and on-demand food delivery service Ele.me. By the end of 2018, delivery services had expanded to 2,000 stores across 30 cities in China, while also being introduced to select stores in Tokyo and Miami.

Research contact: #starbucksdelivery

You can lead Millennials to water, but Recess might be the beverage of choice in 2019

January 10, 2019

Not tired, not wired.” That’s how a new, non-alcoholic, decaf drink called Recess will make you feel after just a few sips—or so says the eponymously named start-up company that produces it out of New York’s Hudson Valley (and markets it out of New York City).

According to a report by The New York Times, the new beverage checks every box for Millennials: Bubbles? Yes. CBD? Check. Sans-serif block font? Yeah! A knowing, nudging, creepily on-point Instagram presence? Obviously.

The news outlet notes that the drink is a sparkling water infused with CBD (government name: cannabidiol)—a non-intoxicating ingredient that is said to act as a pain reliever, anti-anxiety, anti-inflammatory, and “chillifier.”

It currently is available in three flavors—Pom Hibiscus, Peach Ginger, and Blackberry Chai—and, in addition to the hemp extract, it contains what the company calls “adoptogens,” among them:

  • American ginseng to help customers focus and improve memory;
  • L-theanine, to reduce stress with the help of green tea; and
  • Schisandra to boost immunity and promote a balanced state of mind.

And who better to target the drink at Millennials than company Co-founder and CEO Benjamin Witte, an age 29 entrepreneur who previously worked in tech marketing in San Francisco.

“We canned a feeling,” whispers the copy on the Recess website. The site uses phrases like “the unlikely friendship we’re here for” and, regarding a sample pack, “for those who fear commitment”—“channeling the half-embarrassed self-aware sincerity that defines the Millennial mood,” according to the Times.

The site, social media, and product all read, “Calm Cool Collected,” an apparent mantra and marketing tagline in the soothing lexicon of self-improvement. The cans of Recess,  are tinted in palliative pastel colors of pink, peach, and purple; with minimalist typography reminiscent of such popular brands as Casper and Allbirds.

For those discerning shoppers who are seeking a healthful alternative to mineral water, sparkling water, seltzer—and yes, just plain water—Recess offers a rare alcohol-free, caffeine-free, and almost sugar-free experience.

Research contact: @benwitte

GOP falters in suburban districts

March 22, 2018

Americans now favor Democratic control of Congress by 10 points—50% to 40%—up 6 points from last month, with the GOP losing support among key voter groups, based on findings of an NBC News/Wall Street Journal poll released on March 18.

The numbers, combined with results of last week’s special election in Pennsylvania’s 18th congressional district, suggest “a very rocky midterm season may await Republicans this fall.” According to the pollsters.

Source: NBC News/Wall Street Journal poll

Several key segments of the electorate that the GOP targets to push the party over the top are showing declining support—with support among white voters down 3 points to 47% since January; backing in GOP districts down 6 points to 46%; enthusiasm among suburbanites down 7 points to 43%; and endorsement among white-collar workers down by 9 points to 38%.

There was a huge 13-point decline among 18- to 34-year-old voters to,  29%.

NBC notes, “Those changes look particularly concerning for Republicans when you compare them to results from past elections. In the 2014 midterms, for instance, Republicans won white voters by a large margin, 60% to 38%. And that year, the GOP won the vote out of the suburbs, 52% to 43%.”

Source: NBC News/Wall Street Journal poll

On the danger list, the pollsters believe: Republican districts that were already seen as competitive in suburban/urban areas around Atlanta, Detroit, Cleveland, the Twin Cities, New York City—even Omaha, Nebraska.

Research contact: @Dchinni