May 20, 2019
Women spend 72 days shaving their legs over the course of a lifetime—or approximately 1,728 hours, according to findings of a survey conducted by British beauty brand Escentual. What’s more, shaving ranked as women’s most hated beauty ritual, with 35% of respondents saying that they loathed shaving their legs more than any other self-care ritual (for example, doing their hair, or tweezing their brows).
Now, help is on the way. On May 17, the Edgewell brand, Skintimate, opened a pop-up professional leg shave bar in New York City that already is just about fully booked for its three-day event (going through Sunday, May 19).
At The Shave Bar by Skintimate, “consumers are invited to receive complimentary leg shaves by expert estheticians in a colorful, spa-meets-bar environment that is inspired by the brand’s signature shave gels and first collection of disposable razors,” the company says.
The bar is offering a customizable menu of exotic shave gels, scented razor handles— including an unscented razor for sensitive skin– bespoke cocktail pairings, and retro-tropical beats. Drinks and music are being curated by New York City-based mixologist, Pamela Wiznitzer and DJ Brittany Sky.
Shave Bar treatments include:
- The Reset: Pair the Skintimate Vanilla Sugar Razor with Skin Therapy Moisturizing Shave Gel to feel relaxed, refreshed, and re-energized for what’s next. Cocktail Pairing: Peachy Kween–Vanilla infused vodka, squeeze of lemon and scoop of peach sorbet.
- The Escape: The Skintimate Coconut Delight Razor and Shave Gel leaves you oh-so hydrated and ready to sip into vacation mode. Cocktail Pairing: Smooth Sailing – White rum, coconut water, hint of kiwi and a twist of lime.
- The Pregame: Fruity and flirty, the Skintimate Sensitive Razor and Strawberry Tangerine Shave Gel sets the mood for date nights, late nights, and everything in between. Cocktail Pairing: Berry Foam Party – Hibiscus infused tequila and lime juice topped with tangerine foam.
“The Shave Bar by Skintimate is largely inspired by our consumer,” says Jennifer Rogers Sheppeard, Skintimate brand manager at Edgewell Personal Care. “She’s an experience-seeker who makes every moment fun. Shaving is not a mundane chore for her; it’s part of the getting-ready process that we see her embracing with friends and sharing on social media. ”
The Shave Bar by Skintimate is located at 107 Grand Street in New York. People in the metro area are encouraged to walk in and enjoy the scene.
Research contact: @Skintimate