Posts tagged with "New Hampshire"

Warren, now the frontrunner, plans $10M+ digital and TV ad buy in early states

September 25, 2019

According to the latest Des Moines Register polling, Senator Elizabeth Warren (D-Massachusetts) has surged—narrowly overtaking former Vice President Joe Biden and distancing herself from fellow progressive Senator Bernie Sanders (I-Vermont).

Indeed, Warren now holds a 2-percentage-point lead over the previous frontrunner, Biden, with 22% of likely Democratic caucus-goers saying she is their first choice for president. And she “has a plan” to keep their votes—and build on that growing base.

On Tuesday, September 24, Warren’s presidential campaign announced that it planned to spend at least $10 million on a  TV and digital ad campaign in “early-states” including Iowa, New Hampshire, Nevada and South Carolina

The campaign told Politico  that a digital ad campaign would begin immediately and that the entire buy will ramp up over the next few months. The campaign declined to say when its spending on digital and TV ads would reach eight figures.

“Right now, our biggest expense as a campaign is our staff, but as the campaign heats up, it will be on media to reach potential voters,” Campaign Manager Roger Lau wrote in a memo emailed to supporters Tuesday morning. The campaign “will be more digital than old-school broadcast television.”

The campaign also released three ads on Tuesday—15-second30-second, and 60-second— which highlight Warren’s policy plans and her intention to crack down on corruption in government, Politico reported.

The shorter ads both end with: “I’m Elizabeth Warren. I know what’s wrong. I know how to fix it. And I’ll fight to get it done.”

The longest one finishes with footage from Warren’s recent rally in New York City and concludes with her saying, “It’s corruption: pure and simple. We must root it out and return our democracy to the people. And yes, I got a plan for that.”

 “We have built an in-house staff to produce videos and ads rather than adopt the consultant-driven approach of other campaigns (and the big commissions and fees that come along with it),” Lau wrote, according to the news outlet.

Warren is one of several candidates who have recently announced at least part of their strategy for the final months before the Iowa caucus next February.

The memo highlighted Warren’s tactical choices, such as investing early in organizers and integrating its data and tech teams in-house. Both moves have been praised by Democratic activists in early states and some digital organizers. Politico said

Research contact: @politico

Most voters don’t back death penalty for drug dealers

March 26, 2018

At an event in Manchester, New Hampshire, on March 19 President Donald Trump unveiled a multi-step anti-opioid proposal that would include harsher penalties for drug dealing and trafficking, including capital punishment for some offenses.

“If we don’t get tough on the drug dealers, we’re wasting our time,” Trump told the crowd, some of whom shouted “Yes!” in response to his statement, NBC News reported. “That toughness includes the death penalty.”

However, in a follow-up poll of 1,291 registered voters conducted by Quinnipiac University, Americans opposed  imposing the death penalty on drug dealers whose sales ultimately cause overdoses by a plurality of  71% versus 21%—including 57% to 35%  opposition among Republicans

Voters said, 75% versus 20%, that this use of the death penalty would not help stop the opioid crisis.

In a simple question, American voters support the death penalty (58% to 33%) for persons convicted of murder, according to Quinnipiac. But when offered a choice between the death penalty or life in prison with no chance of parole, American voters choose the life option, 51% to 37%—the first time a majority of voters has backed the life without parole option since the independent Quinnipiac University Poll first asked this question in 2004.

But voters say ( 64% to 31%)  that the death penalty should not be abolished nationwide. Democrats are divided—as 47% want to abolish the death penalty and 46% don’t want to see it nullified Every other listed party, gender, education, age and racial group is opposed to abolishing the death penalty.

“It’s a mixed message on a question that has moral and religious implications. Voters are perhaps saying, ‘Keep the death penalty, but just don’t use it,” said Tim Malloy, assistant director of the Quinnipiac University Poll.

“Despite what President Donald Trump says, neither Democrats nor Republicans have the stomach for executing drug dealers,” Malloy added.

Research contact: timothy.malloy@quinnipiac.edu