Posts tagged with "Nevada"

Warren, now the frontrunner, plans $10M+ digital and TV ad buy in early states

September 25, 2019

According to the latest Des Moines Register polling, Senator Elizabeth Warren (D-Massachusetts) has surged—narrowly overtaking former Vice President Joe Biden and distancing herself from fellow progressive Senator Bernie Sanders (I-Vermont).

Indeed, Warren now holds a 2-percentage-point lead over the previous frontrunner, Biden, with 22% of likely Democratic caucus-goers saying she is their first choice for president. And she “has a plan” to keep their votes—and build on that growing base.

On Tuesday, September 24, Warren’s presidential campaign announced that it planned to spend at least $10 million on a  TV and digital ad campaign in “early-states” including Iowa, New Hampshire, Nevada and South Carolina

The campaign told Politico  that a digital ad campaign would begin immediately and that the entire buy will ramp up over the next few months. The campaign declined to say when its spending on digital and TV ads would reach eight figures.

“Right now, our biggest expense as a campaign is our staff, but as the campaign heats up, it will be on media to reach potential voters,” Campaign Manager Roger Lau wrote in a memo emailed to supporters Tuesday morning. The campaign “will be more digital than old-school broadcast television.”

The campaign also released three ads on Tuesday—15-second30-second, and 60-second— which highlight Warren’s policy plans and her intention to crack down on corruption in government, Politico reported.

The shorter ads both end with: “I’m Elizabeth Warren. I know what’s wrong. I know how to fix it. And I’ll fight to get it done.”

The longest one finishes with footage from Warren’s recent rally in New York City and concludes with her saying, “It’s corruption: pure and simple. We must root it out and return our democracy to the people. And yes, I got a plan for that.”

 “We have built an in-house staff to produce videos and ads rather than adopt the consultant-driven approach of other campaigns (and the big commissions and fees that come along with it),” Lau wrote, according to the news outlet.

Warren is one of several candidates who have recently announced at least part of their strategy for the final months before the Iowa caucus next February.

The memo highlighted Warren’s tactical choices, such as investing early in organizers and integrating its data and tech teams in-house. Both moves have been praised by Democratic activists in early states and some digital organizers. Politico said

Research contact: @politico

Bud Light promotes special edition alien-themed cans, as ‘raid’ of Area 51 approaches

September 16, 2019

Next Friday, September 20, from 3 a.m. to 6 a.m. (PDT), a huge group of alien enthusiasts—close to a million—has agreed to meet up at the U.S. government’s off-limits, heavily guarded  Area 51 in the desert 80 miles north of Las Vegas “and coordinate our entry.”

And just in time for that raid—on a facility at which scientists are rumored to study actual alien bodies and spacecraft—Bud Light is introducing alien-themed cans of beer “for legal drinking age humans;” as well as special wearables, such as caps with alien artwork.

However, Bud Light and its parent company, Anheuser-Busch, have made it clear that they are not necessarily encouraging the attack on Area 51.

Calling itself “the favorite light lager of American Earthlings,” the  Bud Light brand says, “”The way we see it, we’d much rather people crack open a crisp Bud Light with alien visitors rather than storm Area 51. Nothing says ‘we come in peace’ like sharing a beer with friends from another place or another galaxy. We promised to have beer waiting for any alien that wants it and we plan to deliver on that promise. Our hope is that humans stock up, too—because you never know when you might need some Bud Lights to welcome intergalactic neighbors.”

Starting on September 13, the alien cans of brew went on sale in NevadaArizona, and California . The special-edition aluminum cans feature a green alien and black background, as well as a new crest welcoming all extraterrestrials from near and far to crack a cold one.

To bring the fun to fans everywhere, Bud Light also has produced a line of limited-edition merchandise—including not only the caps, but koozies, shirts, and bomber jackets. Legal drinking age fans can purchase items online from the www.abgiftshop.com at prices of $100 or less.

Research contact: @BudLight

GOP to cancel 2020 primaries and caucuses, as Trump rivals cry foul

September 9, 2019

Is the GOP “running scared”? Four states are set to cancel their 2020 Republican presidential primaries and caucuses—a move that would block President Donald Trump’s challengers from even getting on the ballot.

Republican functionaries in South Carolina, Nevada, Arizona, and Kansas are expected to announce the cancellations this weekend, three GOP officials who are familiar with the plans told Politico.

According to the political news outlet, “The moves are the latest illustration of Trump’s takeover of the entire Republican Party apparatus. They underscore the extent to which his allies are determined to snuff out any potential nuisance en route to his renomination—or even to deny Republican critics a platform to embarrass him.”

“Trump and his allies and the Republican National Committee are doing whatever they can do to eliminate primaries in certain states and make it very difficult for primary challengers to get on the ballot in a number of states,” former Representative Joe Walsh (R-Illinois), who recently launched his primary campaign against the president, told Politico, adding, “It’s wrong, the RNC should be ashamed of itself, and I think it does show that Trump is afraid of a serious primary challenge because he knows his support is very soft.”

Walsh warned,“W e intend to be on the ballot in every single state no matter what the RNC and Trump allies try to do,” Walsh added. “We also intend to loudly call out this undemocratic bull on a regular basis.”

Former Massachusetts Governor. Bill Weld said in a statement, “We don’t elect presidents by acclamation in America. Donald Trump is doing his best to make the Republican Party his own personal club. Republicans deserve better.”

RNC officials said they played no role in the decisions, the news outlet reported. Trump aides said they supported the cancellations—but stressed that each case was initiated by state party officials.

The shutdowns aren’t without precedent for either the Democrats or the Republicans. South Carolina GOP Chairman Drew McKissick noted that his state decided not to hold Republican presidential primaries in 1984, when Ronald Reagan was running for reelection, or in 2004, when George W. Bush was seeking a second term. South Carolina, he added, also skipped its 1996 and 2012 Democratic contests.

“As a general rule, when either party has an incumbent president in the White House, there’s no rationale to hold a primary,” McKissick said.

Officials in several states said in statements provided by the Trump campaign that they were driven by the cost savings. State parties in Nevada and Kansas foot the bill to put on caucuses.

“It would be malpractice on my part to waste money on a caucus to come to the inevitable conclusion that President Trump will be getting all our delegates in Charlotte,” Nevada GOP Chairman Michael McDonald told Politico. “We should be spending those funds to get all our candidates across the finish line instead.”

Research contact: @politico