Posts tagged with "National Wine and Cheese Day"

For the discerning snacker: Cheez-Its packaged with a rosé wine

July 22, 2020

Battle Creek, Michigan-based Kelloggs and House Wine of Walla Walla, Washington, have a little something special for those of us (maybe, all of us?) who admit to snacking more while under lockdown, reports USA Today..

They have teamed up for the second year running to offer a $29.99 box containing both a three-liter box of rosé House Wine and about 20 servings of Cheez-It White Cheddar crackers. This combo-pack goes on sale 2 p.m. (ET) this Thursday, ahead of National Wine and Cheese Day on Saturday, July 25, at

And if you want a box, you had better move fast, the companies say; because last year, the pairing sold out in minutes.

“White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé?” Cheez-It Senior Marketing Director Jeff Delonis said in a statement. “Not only does it perfectly complement the cheesy goodness, it’s also the unofficial wine of summer!”

“We’ve seen rosé skyrocket in popularity over the past few years, especially during the warm summer season,” said Hal Landvoigt, winemaker for House Wine, in a statement. “For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar.”

For those who miss out on the special offer–—Kellogg’s has some suggestions:

  • Extra Cheesy Cheez-Its with pinot grigio,
  • Cheddar Jack Cheez-Its with cabernet sauvignon, and
  • Cheez-It Duoz Sharp Cheddar/Parmesan with chardonnay.

Those recommendations may come in handy, too, if you want to experiment with Cheez-Its and wine for National Wine and Cheese Day, USA Today notes. That’s because your Cheez-It and House Wine package isn’t guaranteed for delivery by Saturday.

Research contact: @USATODAY